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Transcript
INDÚSTRIA, COMÉRCIO E EXPORTAÇÃO LTDA.
FILCORTEX VEG
VECTORIZED BIOACTIVE
REPLACES PROTEINS OF THE HAIR CORTEX
REPAIRS BRITTLE AND DAMAGED HAIR
REPLACES HAIR MASS AFTER 1 TREATMENT CYCLE
Hair is an extremely complex and sophisticated
composite, where different proteins are combined with lipids and minerals to form a unique
structure with extraordinary properties.
Hair macrostructure consists of an outer cuticle,
an inner cuticle, an inner cortex and occasionally
a central medulla.
The cortex is the thickest hair layer, and is made
of long cells joined together by an intercellular
cement made of proteins and lipids. Each cortical cell is filled with bundles of keratin fibers, or
Keratin Intermediate Filaments (KIFs).
Recent findings based on highly sensitive proteomic analytical tools show that human KIFs are composed by acid (type I) and neutral
(type II) keratins, organized in bundles: Each keratin forms structures in form of a spiral a-helix twisted in pairs that form larger
structures called PROTOFIBRILS.
Those, in turn, are organized in groups of FOUR PROTOFIBRILS,
forming structures further reinforced, known as FIBRILS.
FIBRILS
The empty spaces of these complex structures are filled with proteins, known generically as KERATIN
ASSOCIATED PROTEINS, or KAPs.
KAPs are composed of over 100 proteins with different structures that can be grouped in 26 different
families, belonging to 3 different groups that play
different roles in hair.
Two groups - High Sulfur KAPs - contain large
amounts of sulfur-containing aminoacids such as
cysteine, are able to form strong covalent bonds
and bridges between Keratin Intermediate Filaments.
A third group is low in sulfur, and is known as the
HGT (HIGH GLYCINE-TO-TYROSINE) group. HGT
KAPs are responsible for the adhesion among the
macrofibrils and between the cortex and the cuticles, adding flexibility and resistance to the fibers.
KAPs belonging to the HGT group are more soluble and less resistant against chemicals and environment aggression than
keratin and sulfur-rich KAPs, and thus are the first proteins to be damaged and removed with chemical treatments such as
straigthening, bleaching or dyeing.
Such treatments damage or remove HGT KAPs and cause a decrease in cohesion among the matrix proteins, leading to
fragility and brittleness on the hair.
FILCORTEX VEG
REPLACES PROTEINS OF THE HAIR CORTEX
VECTORIZED BIOACTIVE
REPLACES HAIR MASS AFTER 1 TREATMENT CYCLE
FILCORTEX VEG is the result of the association of hair proteomics with biocomputing tools and associates the amino acids
of the HGT KAPs with an exclusive Cuticle Interlock System - CIS which seals the amino acids into the hair fiber, increasing
hair mass and reinforcing its structure.
PROOF
EFFECT ON THE CORTEX
Tresses submitted to one treatment cycle TRAT (shampoo+conditioner+mask) showed significantly lower cortical fluorescence intensity
(1.9 times) in relation to strands in CTRL treatment.
When a product with high substantivity is applied to hair, there is a
connection between the active ingredients and damaged hair sites
and thus the number of sites available for binding to the marker dye
is reduced. Consequently, the fluorescence intensity is lower.
EFFECT ON THE CORTEX
EFFECT ON THE SURFACE (CUTICLE LAYER)
EFFECT ON THE SURFACE (CUTICLE LAYER)
AMINOACIDS PROFILE IN FILCORTEX VEG
AMINOACID DISTRIBUTION (%)
arginine
aspartic acid
cystine
glutamic acid
glycine
hystidine
isoleucine
leucine
lysine
methionine
phenilalanine
proline
serine
threonine
tryptophan
tyrosine
valine
6.61
9.93
1.64
13.65
23.14
2.46
4.22
7.27
4.77
1.49
4.63
3.88
4.45
3.70
0.28
2.79
5.05
USAGE LEVEL
PRODUCT
%
Shampoo 1.0 to 3.0
Conditioner, Leave-in conditioner, Hair mask, Hair serum
1.5 to 3.0
INCI Name. Water (and) Kappaphycus Alvarezii Extract (and) Laminaria Saccharina
Extract (and) Hydrolyzed Rice Protein (and) Hydrolyzed Soy Protein (and) Glycine
Check the available preservative systems
Tel. +55 21 2591-4345 / +55 21 9 8102-4938
www.assessa.com.br
[email protected]