Download Park Springs Marketers Receive 3 OBIE Awards

Park Springs Marketers Receive 3 OBIE Awards
Each year the Greater Atlanta Home Builders Association’s Sales and Marketing Council
recognizes outstanding achievement in building, sales, and marketing for the North Georgia real
estate industry. The Georgia-based marketing firm of Gilbert & Sheppard Group was
acknowledged for successful results and creativity in both traditional and non-traditional
advertising work for Park Springs. Company principals Kerrie Gilbert and Betsy Sheppard were
presented awards for Best Direct Mail Campaign (Gold), Best Print Ad (Silver), and Best
Advertising Campaign (Silver).
Park Springs is a 54 acre resort-style, retirement community surrounded by Stone Mountain Park
near Atlanta, Georgia. Residential amenities include independent homes, cottages and villas.
Member-centered amenities include walking trails, clubhouse with library, activity rooms, 4
dining venues, fitness center, shopping, banking and salons.
The ad campaign crafted by Gilbert & Sheppard Group is primarily targeted to couples and
singles age 62 and older who are seeking a resort style retirement community offering state of
the art amenities and services and a continuum of care. The secondary target market is to adult
children who are seeking a new home for their parent(s) located within close proximity to their
current residence. The marketing objectives have been to present all that is offered at Park
Springs in terms of lifestyle, location, product and healthcare; drive traffic to the community
website; sustain current leads and generate new qualified leads.
With a combination of traditional print media, web marketing, direct mail and event marketing;
the overall campaign continues to strike an emotional chord with those considering a lifestyle
decision or health-based decision to move to a Continuing Care Retirement Community. Each
component of the campaign has generated steady traffic to the website, increased age/income
qualified web and phone inquiries, and helped influence reservations.
“It is an honor to be awarded not only for our creative work but also for the success of the
strategies implemented.” (Betsy Sheppard)
Gilbert & Sheppard Group is a Georgia-based LLC serving clients primarily in the Southeast.
To learn more about the team of award winning marketing consultants, brand experts, creative
writers, graphic designers and website innovators, visit www.gilbertsheppard.com.