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Marketing Automation for Dynamics CRM The future of marketing automation Powerful. Simple. Smart. What if your CRM system could learn which leads convert to opportunities most often and then help your marketing and sales teams find more of these leads for sales to engage with? That’s not a fantasy...it’s smart marketing automation from Salesfusion for Microsoft Dynamics. Our marketing automation platform, built for marketers, by marketers, is designed to help your company find and close more business. Integrated at a deep level with Microsoft CRM, Salesfusion will take your marketing efforts far beyond simple bulk email campaigns and enable your team to truly impact revenue. Key Features • • • • • • • • • • • • • • 100% Pre-built integration—no middleware Email marketing (drip, trigger, bulk, nurture) Landing pages, web forms, surveys Web analytics and visitor tracking Multi-channel campaigns Lead scoring, management & routing Predictive Lead Scoring Social media publishing & tracking Marketing asset management Campaign planning Embedded functions—use app in Dynamics CRM GUI-administration tools Campaign ROI tracking Google Ad Words tracking • • • Enjoy best-in-class software, natively, inside of Dynamics CRM Simple pricing makes enterprise-class solution affordable Live training, dedicated support team and customer success manager. Word class companies choose Salesfusion. 3495 Piedmont Rd NE Building 15, • Atlanta, GA 30305 • Phone: 855.238.6522 • Email: [email protected] www.salesfusion.com Integrated Event Marketing for Dynamics CRM Smart Event Management for Microsoft Dynamics Salesfusion provides a complete event management platform that allows you to set up, manage and track both physical and online events. With advanced nurture-marketing workflow and registration management, you can catalyze your lead generation and customer events. Salesfusion’s integration with leading webinar platforms (such as WebEx and GoToWebinar) go far beyond the basics of pulling attendee data into the marketing platform. Our integrated webinar management solution ties your online events into your CRM. Registration forms - build your event registration form as well as event surveys. Automatically push your event registrations into your CRM. Key Features • • • • • • • • • • • Event Wizard guides you through the event process Build webinars inside of the marketing platform Create your own registration forms Host event videos Nurture registrants throughout the event life-cycle Host multi-site events Event attendance appended to lead and contact entities View all events attended Score and nurture leads based on event activity Event information stored natively in the CRM Alert sales when high-value leads register for events Because EventFusion is part of Salesfusion, your events will be integrated into your CRM system. Sales will have complete visibility into who has registered and who has attended offline/ online events. This will help sales take the key post-event actions needed to convert event leads. 3495 Piedmont Rd NE Building 15, • Atlanta, GA 30305 • Phone: 855.238.6522 • Email: [email protected] www.salesfusion.com Nurture Marketing Programs for Dynamics CRM Move your leads from capture to closure Nurture Email Marketing in Dynamics CRM Improve Campaign Response Salesfusion provides a comprehensive email marketing platform that facilitates multiple types of popular B2B email marketing campaigns including bulk, newsletter, drip, trigger and nurture based email programs. Blast email marketing has evolved into nurture based programs that present the right content to the right people at the right time. Salesfusion is a powerful, yet easy to master marketing solution that will have you executing nurture-based programs in a matter of hours. Key Features • • • • • • • • • • • • Multiple campaign types - drip, bulk, trigger, nurture Multi-step, multi-branching campaigns Email Designer Trigger campaigns can launch based on website activity and prior campaigns Email stats and response metrics auto-appended to lead and contact entities Dashboard reporting for lead to revenue reporting All campaign results pre-integrated to CRM Best-in-class deliverability and spam testing Real-time reporting Split A/B testing Social Sharing Auto-assigned leads to campaigns based on CRM data • • • • Nurture-based email campaigns have much higher response rates Set it and forget it technology allows your campaigns to run on auto pilot Stay in front of prospects during periods of inactivity Close the gaps in your lead to sales funnel 3495 Piedmont Rd NE Building 15, • Atlanta, GA 30305 • Phone: 855.238.6522 • Email: [email protected] www.salesfusion.com Website Visitor Tracking for Dynamics CRM Smarter Website Tracking Salesfusion provides a robust website visitor tracking solution known as Web Forensics. Dynamics users are able to view and act on leads that have recently visited their website. All browsing activity and asset details are automatically appended to the lead and contact inside of Microsoft Dynamics. Our sales-alerting system notifies members of your sales team when high-value prospects are browsing your site and provide contextual data highlighting which pages and/or assets prospects are viewing. An invaluable tool for the marketing and sales teams at your company, WebForensics for Microsoft Dynamics is the next step forward in lead management from Salesfusion. Key Features • • • • • • • • • Custom views of leads, contact and account web activity Rollup views of website visitor trends One-click view of page-level detail Alerts sales when assigned leads or contacts are on-site SEO and keyword analysis Geo-Mapping of identified visitors Quick pop up of screen caps of pages viewed Page views trigger nurture-based email campaigns Enables quick response times when interests are highest • • • Increase your conversion rates from a web visitor to an opportunity Gain insight into website performance Score, rank and route your leads based on implicit web activity 3495 Piedmont Rd NE Building 15, • Atlanta, GA 30305 • Phone: 855.238.6522 • Email: [email protected] www.salesfusion.com