Download Automate Sales, Marketing and Customer Service

Automate Sales, Marketing
and Customer Service
Automate Sales, Marke ng
and Customer Service
Empower Your People with the Right & Updated Information
We Build CRM to Match Your Needs
Appeasing Millennials who are born with a silver spoon of
Information Technology will not be easier. Even Generation X
are also no more lagging behind, when it comes to leveraging
the latest media connecting devices and technologies. With
increasing connectivity through Internet, information is now just
a click away from them. Friendly consumer laws and active
enforcement agencies are also doing fare contribution in
empowering them. Thus, driving customer engagement for
successful outcomes from marketing, sales and customer
service in this digital era demands sensitive and collaborative
effort on real-time and to make it happen businesses from all
quadrants are focusing on adopting the right CRM platform.
Before we go into the discussion on the right and wrong, and
what is required and what's not in a CRM, it would be important
to understand responsibilities and challenges of different
business operations.
Marke ng
Marketing is the heart and soul of a business. No matter, how
innovatively a business manufactures or develops products or
services, and how skilled and capable its workforce is, without
successful promotion and advertising, nothing is going to make
any sense. However, marketing doesn't mean ignoring the
needs of consumers and producing products or services
randomly. One of the fundamental of marketing is to know and
understand consumers and offer them what they need and
when they need and where they need. Forget the age old
saying “an absolute marketer is one who can sell a comb to a
bald person”. It can be a good motivational quote for your sales
and marketing people but not the right marketing strategy.
Responsibilities
Strategy building
Market research
Product development
Communica on
Events
Challenges
Lack of systematic approach
Less insights and more
assumptions
Lack of adaptation
Copying competitors blindly
Ignoring customers
No targeted approach
Ignoring online social
connectivity
Techvedic Marketing CRM Capabilities
A business decision maker must give heed to all above aspects
before adopting a CRM solution to get the effectual result. Prominent
capabilities of a marketing CRM are highlighted below:
Marketing resource management
Multichannel campaigns
Lead management
Sales and marketing collaboration
Social marketing
Marketing analytics
Sales
Customer acquisition rate is an important aspect that reflects the success of
any marketing campaign. From managing leads, qualifying and converting
leads to discovering more sales opportunities – every task demands agility,
collaboration and precision in equal measure. Considering the multi-device
communication channel adopted by your targeted audience, you need to
upgrade your sales CRM. At the same time you have to keep in mind that your
people have quick and easy access to information that they need to process
the leads or requests pushed by buyers. Alignment of the delivery system with
the sales is also important to make sure that products or services reach to the
buyers at the right point and at the right time.
Responsibilities
Sales planning
Sales Reporting
Knowing USPs
Identifying target market
Identifying competitors
Mapping-member's KPI
Evaluating team's performance
Identifying obstacles
Tracking progress on periodic basis
Inability to understand opportunities
Managing perceived risk
Challenges
Responding to new decision makers
Designing a compelling win theme
Understanding client's perspectives towards a sales proposal
Techvedic Sales CRM Capabilities
Lead management
Contact management
Calendaring and events
Automatic address book
Notes and comments
Lightning fast search
Custom fields and filters
File sharing
SUPPORT and SERVICE
@
Support & Service
Pre-sales and post-sales support are the prominent weapons, if you want to stay in
the battlefield. This is how you can make a difference. First impression could be the
last impression, the saying has become irrelevant in today's prevalent rivalry. Yes, far
beyond sales and marketing, you have to make sure that your customers are getting
consistently better experience with your products or services.
Responsibilities
Welcoming new customers courteously with timely onboarding services
Advising customers to get the warranted performance
Investigating and solving customers' problems
Handling customer complaints or any major incidents
Issuing refunds or compensation to customers
Challenges
Multi-channel technology adoption
Data collection and analytics
Customer churning
Streamlining customer feedback processes
Improving customer experience
Techvedic Support & Service CRM Capabilities
Lead or Customer Preview
Your customer service representatives
can stay informed about the profile,
query, request, or complaint status
linked with the callers. This will help
them to serve customers better and
provide them with the information that
they need. Whether you run an inbound
or outbound operations, the feature can
give an edge to your business.
Click-to-Call
Your customer support representatives can
connect with any prospects or customers
with just the click of a button without
leaving the CRM, and save valuable time
that often gets wasted in searching for the
calls and pulling out the relevant
conversation history.
Automatic Status Sync
Status of any requests or complaints
lodged by a prospect or customer gets
updated on real-time without fail. Thus,
leveraging the latest information, your
customer support representatives can
serve the customers in the best manner.
Real-time Reporting
Let your managers have the 360-degree
view of the entire business operations –
how agents are performing, how the
campaigns are running and to what extent
the endeavors are getting materialized.
This will help them to take the right
decisions to drive sales and customer
satisfaction.
Quality Management Tools
Monitor interactions or
conversations between a rep
and a customer, happening
through multiple channels,
intervene if required, and make
sure that the business
objectives are met without
diluting quality protocols in
terms of behavior, adherence,
timeliness, etc. This will help
you to build better relationship
with customers.
Online Intelligence
TM
ABOUT
TECHVEDIC
Techvedic is an Informa
on and
Communica on Technology‐based
enterprise that offers IT and IT‐enabled
business services, IT outsourcing services,
merchant payment services, digital media
services and cloud‐based telecom services
to startups, small and medium businesses,
government and non‐profits organiza ons.
To help clients, adopt and leverage the
technology services, Techvedic also offers
strategic support, that is, consulta on,
planning, deployment, integra on,migra on,
training and maintenance
TM
Online Intelligence