* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Minorities in Advertising
Product placement wikipedia , lookup
Social media marketing wikipedia , lookup
Advertising management wikipedia , lookup
Targeted advertising wikipedia , lookup
Marketing research wikipedia , lookup
Multi-level marketing wikipedia , lookup
Food marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Digital marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Viral marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Product planning wikipedia , lookup
Youth marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Marketing channel wikipedia , lookup
Street marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Sensory branding wikipedia , lookup
Green marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Global marketing wikipedia , lookup
Target market wikipedia , lookup
Minorities in Advertising Kimberly Dillon Grantham Target Marketing Issues. . . Or Ethics? Is it ethical to target a lethal product to a community whose inhabitants have the highest rate of death related to this product’s usage in the United States? • A company develops a product that causes disease, death, and addiction, and targets it to a population that uses the product more than the general population. Target Marketing Issues. . . Or Ethics? Given that cigarette consumption by more educated consumers has declined, is it ethical for cigarette companies to target the disenfranchised, less educated, more vulnerable communities? • We live in an era of personal responsibility and consumer choice. Marketers target based on demand . . . Target Marketing Issues. . . Or Ethics? Are target marketing issues really target marketing issues, or are they more issues surrounding the use of harmful products? Target Marketing Forum Why would a company single out a particular group to target when everyone uses the product? Should advertisers have a responsibility to consider moral issues . . . or just advertising effectiveness? Advertising Industry Issues Can general ad agencies approach the subject of how to appeal to a target market in a positive and sensitive way without minority representation within the agency? What do company executives actually believe about target marketing and its effects?