Download Job profile - British Athletics

JOB PROFILE
JOB TITLE
Marketing and Sponsorship Manager
REPORTS TO
Head of Marketing & Communications
DIRECT REPORTS TO THIS JOB
Marketing and PR Officer
KEY INTERFACE WITH
Event Delivery Agency, Host Cities, Sponsors, Commercial
Manager
JOB BASED AT
UKA Head Office
BUDGET RESPONSIBILITY
TBC
OVERALL PURPOSE OF THE JOB
Marketing UK Athletics, televised events and UKA initiatives
and to act as the Brand Guardian for UKA
KEY RESPONSIBILITIES

To develop and implement the marketing strand of the integrated communications strategy

To manage marketing programme around all televised events with a focus on direct
marketing and ticket sales

To oversee design and production of all marketing collateral

To identify and exploit all relevant communications channels to ensure televised events
and other UKA initiatives are marketed appropriately

To create a customer database

To responsibility for the marketing budget

To liaise with event delivery agency on all marketing and collateral issues

To work with partner organisations e.g. sponsors to ensure all marketing avenues are
exploited in relation to TV event ticket sales

To work with sponsors to ensure appropriate presence on all marketing collateral

To be the brand guardian for all UKA output.

To work with procurement to deliver a cost effective print management solution

To work with Content Manager, home country athletics associations, English regions and
event delivery agency to develop a commonality across all key communications tools e.g.
newsletters

To manage the AW relationship in terms of advertising content

To work with Event Delivery Agency to ensure relevant database of customers
SUCCESS CRITERIA / MEASUREMENTS

Capacity attendance at UKA televised events

Increase levels of data capture

A credible system of monitoring and evaluating the effect and outcomes of our
communication work
PERSONAL PROFILE
COMPETENCY
LEADERSHIP
COMMUNICATION
Ability to negotiate an effective strategy and ensure it is delivered.
Possesses excellent verbal and written communication skills. Excellent
presentation skills. Strong negotiation and persuasion skills. Wins
concessions without damaging relationships.
STRATEGIC
AWARENESS
Politically and financially astute in working with partners.
Effective
management of crises. Flexible in approach to changing conditions.
DRIVE AND ENERGY
Seen as being actively committed to improving opportunities for all
customers. Committed to stretching goals, willing to take on and enjoy
new challenges.
Consults before making key decisions. Takes responsibility for
PLANNING
& decisions. Continually evaluates to improve decision-making and
DECISION MAKING
planning. Organised and logical.
INTEGRITY
CUSTOMER
FOCUSED
EXPERIENCE
REQUIRED
GENERAL
INFORMATION
IT SKILLS
Is fair and equitable, ethical and honest in approach. Treats people with
respect. Protects confidential information. Loyal.
Strongly customer focused and aware of their needs and expectations.
Develops and maintains excellent relationships with customers.
Proven sales and marketing experience
Proven event marketing / direct marketing experience
Demonstrate ability to hit targets
Ability to deliver on sponsor obligations
Ability to work closely with colleagues and external partners to deliver
results
Must be willing to work irregular hours and travel as required, with
occasional overnight stays and weekend work.
Accessible to Head Office based in Solihull
Fully up to date and competent with Word, Windows, Excel, Access and
PowerPoint
This role profile is not exhaustive. It is intended as an outline indication of the areas of activity and will be
amended in the light of the changing needs of the company.
EMPLOYMENT BENEFITS
JOB TITLE
Marketing and Sponsorship Manager
SALARY BAND
£32,000 - £40,000 per annum based on experience
CONTRACTUAL STATUS
Permanent contract
ANNUAL PAID HOLIDAY
25 days plus 8 Statutory Bank Holidays
HOURS
35 per week, on an all hours worked basis, as
weekend and evening working will be involved in this
role
Company car (Offered if the role requires travel of
8000 or more business miles per year)
OTHER BENEFITS
Membership of Group Personal Pension Plan with
company contributions currently equivalent to 8.35%
of annual salary (after successful probationary
period)
Free private medical care with option of covering
family members (after successful probationary
period)
Training & development opportunities
Tickets to UK Athletics Televised Events, subject to
availability
Kit supplier sportswear, subject to availability
Salary sacrifice options to purchase childcare
vouchers, or make monthly contributions into a
Health Cash Plan
NOTICE PERIOD
3 months