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Marcoms Executive – Collateral Creation
Marcoms Manager
Lloyd’s List Group
January 2012
IBI Head Office, London (the successful applicant needs to be able to
travel globally as needed)
JOB PURPOSE
To oversee the creation of collateral and tools for use in sales and marketing campaigns the
Lloyd’s List Group globally, in order to:
 Meet strategic goals and deliver revenue and profit targets
 Deliver agreed outputs, deadlines, budgets and KPIs
 Deliver consistent strong value propositions and compelling messages that influence
purchasing/renewal decisions and win/retain business
 Deliver a consistent and positive brand identity
 Drive innovation and efficiency across the marketing mix
The marketing communications mix comprises the creation of marketing messages and
collateral for use throughout the customer lifecycle. It does not include campaign execution
or the strategic marketing mix. This role will deliver consistent branding, messages and
create collateral that meets strategic goals and delivers product revenue & profit targets.
ROLE AND RESPONSIBILITIES
Key Result Areas
Messages and branding
Main Activities and Responsibilities
 Implement messages across all marketing media, market segments
and customer types to ensure consistency, avoid duplication and
that demonstrate customer focus and understanding.
 Deliver consistent and positive brand identity and marketing
messages through our marketing communications.
Collateral creation
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Create collateral that fulfils the strategic marketing goals outlined
by the strategic teams.
Ensure all collateral is delivered to agreed deadlines, meeting,
beating and managing expectations.
Create collateral across all elements of the marketing
communications mix, and through all offline and online media –
covering websites, landing pages, direct mail, email, video, sales
support tools, client support tools, advertising, exhibitions, events
and sales promotions.
Demonstrate efficiency and effectiveness by utilising a
standardized, template-based approach to collateral where
appropriate.
Demonstrate innovation in marketing communications, by
developing and testing evolutionary new media to add to the
marketing mix.
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Marketing budgeting and
measurement
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Ensure agreed management tool(s) are kept up-to-date and results
are communicated to the agreed teams
Improve the performance and ROI of campaigns through the
production of world-class collateral and messages.
Build relationships with external suppliers, optimizing service and
driving down costs.
Record spend against budget for individual campaigns and
throughout the year.
Maintain a high quality reporting and performance dashboards
designed to communicate key performance indicators.
Best practices and collaborative
working
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Work collaboratively with relevant individuals across Informa to
develop and implement best practice for marketing
communications, leveraging learning and developing shared
solutions.
Learning and development
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Regularly update your own learning.
EXPERIENCE & SKILLS
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Bachelor’s level education or equivalent
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Minimum of 2+ years experience of working in a marketing role (preferably in a B2B
environment)
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Experience of collateral creation, copywriting and utilizing all aspects of the
promotional mix across all marketing media
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Experience of measuring KPIs, capturing and applying learning on an ongoing basis
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Experience of preparing and maintaining budgets and assessing costs and benefits
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Results-driven – ensure that marketing communications activities fulfil strategic
goals and drive the required business results, persistently seeking to improve
business performance, with the energy and tenacity to address bottlenecks and
barriers
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Highly organized, methodical and process-driven, demonstrating a drive to improve
internal processes whenever possible
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Creative thinker with the tenacity and drive to seek new and improved messages,
designs and routes to market
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Excellent literacy skills and attention to detail
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Able to regularly update own learning and that of the team in technical areas
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Strong customer focus – able to identify and discriminate between customers, focus
on their needs and engage them through communications activities
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Able to deal with ambiguity and work in a matrix organization, adaptable and
flexible