Download Student Recruitment Marketing Officer

JOB DESCRIPTION
Job Title:
Student Recruitment Marketing Officer (Recruitment Relationships)
Ref No:
MKG42
Campus:
Hendon
Grade:
6
Salary:
£29,173 to £33,457 per annum inclusive of Outer London Weighting
Period:
Permanent
Reporting to: Student Recruitment and Enquiries Marketing Manager
Reporting to
Job Holder: None
Overall
Purpose:
To implement the University’s overall UK student recruitment marketing strategy,
under the direction of the Student Recruitment and Enquiries Marketing Manager and in
collaboration with the other Marketing officer. Align activities with the annual decision-making cycle
for UK based students, produce appropriate marketing tools to influence prospective students in
their choices regarding where and what to study. Work with the corporate marketing team to ensure
clarity on overall positioning/USP’s of the university and effective communication of these messages
through marketing tools. Focus on generating leads and converting them into applicants and
enrolled students through first-rate affinity marketing techniques to provide closer and more tailored
contact with enquirers and applicants.
Principal
Duties:
Key Duties
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Work with the Student Recruitment Marketing Manager, the existing Marketing
Officer and other relevant staff to implement an annual UK student recruitment
marketing plan to support agreed targets
Ensure clear measures are in place to report against agreed recruitment targets
and the marketing tactics that deliver them
Establish and implement a CRM plan, using the full marketing mix, targeting
prospective students from the point of enquiry through to enrolment with a clear
focus on conversion targets
Work with the enquiries team, admissions team, programmes marketing and
corporate marketing teams to ensure type and timing of communications are
effective
Work with programmes and Corporate Marketing colleagues and other relevant
staff to produce an annual suite of online and offline recruitment tools, with
particular focus on the motivations and information needs of the target market
and the balance between print and on-line content in this regard
Ensure campaigns and CRM activities support targets at UG, PG, Part time and
Access student levels with a clear understanding of the needs and motivations of
each target market
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Work with the existing Marketing Officer on the UG and PG open events including
communication plans to ensure conversion to attendance and reporting
Manage sections of the mdx.ac.uk website that are relevant to prospective
students and decision makers
Work closely with Student marketing and recruitment teams and Corporate
marketing team to ensure clarity/suitability of positioning and key messages and
the production of relevant and effective recruitment tools
Work with the Recruitment teams to develop effective online targeting/relationship
build with target schools and colleges
Work with Recruitment team in the co-ordination and attendance at recruitment
events with a particular focus on lead generation and conversion
Other Duties
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Develop good awareness of competitive landscape with a focus on overall
recruitment positioning/USPs and benchmarking of competitor marketing tactics
Keep abreast of new marketing techniques that will appeal to your target
audiences
Produce reports analyzing marketing metrics, trends/recruitment progress as
required
Assist wider Student Marketing and Recruitment team as required
PERSON SPECIFICATION
Education/
Qualifications:
Essential:
Significant experience working in a marketing role in a busy
environment
Essential:
A first degree or equivalent experience that demonstrates an
understanding of marketing principles.
Essential:
Excellent copywriting skills with the ability to deliver top quality written
communications to a wide variety of audiences and across multiple
channels
Essential:
Good understanding of requirements for delivery of effective
marketing communications online and in print
Essential:
Excellent administrative and organizational skills including the ability
to time manage and work under pressure
Essential:
High level of computing skills and experience of Microsoft Office
packages.
Essential:
Self-motivated and able to meet agreed objectives on own initiative
Essential:
Events management experience
Essential:
Experience of affinity marketing/CRM/digital marketing
Essential:
Experience of communicating with and influencing complex
stakeholder groups within an organisation
Desirable:
Experience of marketing products or services to a relevant consumer
group
Desirable:
Experience of using a CRM system and or CRM techniques
Desirable:
Experience of using a CMS
Desirable:
Professional marketing qualification
Desirable:
Knowledge of HE sector or target audience
Hours:
35.5 hours per week throughout the year, actual days and hours by arrangement.
Annual Leave:
30 days at Grade 6 and above, plus 6 extra days taken in conjunction with Bank
Holidays.
No Parking at Hendon campus: There are no parking facilities for staff joining our Hendon
campus, except for Blue Badge holders.
Information on public transport to Hendon can be found here:
http://www.mdx.ac.uk/aboutus/Location/hendon/directions/index.aspx
We offer an interest-free season ticket loan, interest-free motorbike loan, and bicycle and
motorbike parking and changing facilities.
Middlesex University is working towards equality of opportunity. Flexible working
applications (including part-time working) will be considered.
The postholder should actively follow Middlesex University policies and procedures and maintain an
awareness and observation of Fire and Health & Safety Regulations.
If you wish to apply for this post please complete an application form found here:
www.mdx.ac.uk/jobs
Closing date for receipt of applications: 15 November 2013
Interview date: 27 November 2013
Please return the completed application form to: [email protected] or to The Recruitment
Office, Middlesex University, Hendon Campus, The Burroughs, London, NW4 4BT.
Please note that all incoming post to Middlesex University is opened and scanned by our document
handler, CDS, and then emailed to the recipient.
If you do not want your application form to Middlesex University processed in this way please email
it to [email protected]
What Happens Next ?
If you wish to discuss the job in further detail please contact Marta Topornicka on 020 8411 6353
If selected for interview, you will hear directly from someone in the School/Service/Campus, usually
within 3 weeks of the closing date. If you do not hear from us you may assume that your application
was unsuccessful.