Download Ad Techniques 3-16 - Campbell County Schools

Advertising Techniques
Essential Question: How does peer pressure, impulses, desire for status, and advertising techniques influence consumer decisions?
Name:
Date:
Class:
Unethical Advertising Techniques
Directions: Explain this unethical advertising technique discussed on this site:
Go to: http://www.merriam-webster.com/dictionary/bait%20and%20switch
1. Define bait and switch:
2. Give an example of a time when you or a family member purchased a product because of an advertisement
that you saw. Were you happy with the product and did it meet your expectations? Why or why not?
Money and Music—Do jingles help you remember a product?
Take the quiz at http://pbskids.org/dontbuyit/entertainment/makingmusic_pg2.html
Guess your best and Record Your Answers below. How many did you get correct? _________
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Dollars and Sense: Advertising Challenge
Everywhere you turn, you're bombarded with advertisements: on the radio, the television and the Internet. But while you
may see ads everywhere you go, do you know much about them? All you ad men get ready, it's time to take the advertising
quiz!
http://www.howstuffworks.com/advertising-quiz.htm
Record Your Score: ___________/10
Product Slogan Quiz
http://science.howstuffworks.com/innovation/everyday-innovations/product-slogan-quiz.htm
Record Your Score: ___________/30
Play the Smart Marketing Quiz
What’s your Brand IQ?
Go to: http://www.smartmarketingquiz.com/
Unethical Ad Techniques 15-16
Number correct _____________
The Slogan Quiz
http://www.proprofs.com/quiz-school/story.php?title=slogan-quiz
Record Your Score: ___________/15
Smart Consumers
Play the following games:
Is the Price Right? http://pbskids.org/dontbuyit/buyingsmart/price_flash.html
Hot or Not?: Go to this site: http://pbskids.org/dontbuyit/buyingsmart/hotorsnot.html
Caught in the Web: Online Advertising Targets Kids
Fill in the following using the website below:
http://www.educationworld.com/a_lesson/lesson/lesson158.shtml
Online ____________________is the fastest growing marketing medium for reaching kids at school and at home. Today, even elementary
school students need to be able to analyze and evaluate advertising without adult assistance.
According to the Center for Media Education (CME), online marketing to kids involves "advertising practices that are __________
__________ _______to children." Those practices include:
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Eliciting_________ ___________, compiling profiles, and designing advertising directed toward individual children.
Creating _____________ ______________that engage children's complete attention for substantial periods of time.
Integrating _________________ with content in such a way that children cannot easily tell the difference.
The ability of online advertising to identify, analyze, and sell to individual children while those children are involved in engaging
___________________ ________________"gives advertisers unprecedented power over children," said the CME report.
Furthermore, the report adds, "by capturing their attention online, marketers are able to circumvent their normal guardians. Rather than
being mediated by parents and teachers, advertising reaches children directly, enabling companies to ____________________
_______________ ____________with vulnerable young computer users."
Clearly, it's vital that parents and teachers help kids -- even those in elementary school -- learn to __________ ________________
______________ without adult assistance.
Give an example of you or someone you know buying something just to be popular (not because
they really need it).
Unethical Ad Techniques 15-16