Download Marketing Chapter 1 - Garnet Valley School District

Name:
Group Members Names:
Marketing Chapter 1
Jigsaw
Directions:
Read the section in the book that explains your topic and list facts related to your
specific topic. Compare your notes with the other people in the class that have the
same topic. Return to your group and explain your topic to the other members of
your group. When the other members of your group explain their topic, take notes
on that topic.
A. List and explain reasons that marketing is needed by businesses, other
organizations, and consumers.
B. Describe several functions of business in addition to the marketing
function.
C. Define the marketing concept and explain why businesses adopt to it.
D. Identify ways the approach to marketing has changed since the early
1900’s.
E. Describe the two steps required to implement the marketing concept.