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Name: Group Members Names: Marketing Chapter 1 Jigsaw Directions: Read the section in the book that explains your topic and list facts related to your specific topic. Compare your notes with the other people in the class that have the same topic. Return to your group and explain your topic to the other members of your group. When the other members of your group explain their topic, take notes on that topic. A. List and explain reasons that marketing is needed by businesses, other organizations, and consumers. B. Describe several functions of business in addition to the marketing function. C. Define the marketing concept and explain why businesses adopt to it. D. Identify ways the approach to marketing has changed since the early 1900’s. E. Describe the two steps required to implement the marketing concept.