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Digital Marketing
B2 Group Digital Marketing
Orange County │ Bangkok
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
DRIVING SUPERIOR MARKETING RESULTS & DATA THROUGH CLIENT RELEVANCE ● ACCEPTANCE ● TRACKING
Digital Marketing
About B2 Group – Global Firm with Hyper Local Client Focus
Sales, Marketing (Digital), Business Development,
Consulting & Advisory, & Channel Development Firm
We Create Markets, Campaigns, Clients, and Revenues
for Products, Solutions, Platforms, Services – We Are
Business, Sales, & Marketing Aggregators >
Connected & Knowledgeable
World Wide Coverage With Account Managers With
Micro Focus In Country
Wide Range Of Client Experience
Fortune 500 -> Start Ups
North America & APAC HQ’s
Operate Services In Multiple Verticals & Markets with
Proprietary Platforms to Deliver Campaigns
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
No Engagement Is To Small Or To Big For Us To Handle
We Right Size The Program Per Client Engagement
The right partners & programs can make you more successful. B2 Group helps you design, develop, and execute partnering
programs that align best with your strategies. Our in-depth technology, connections, and market analysis capabilities,
coupled with partner and channel expertise, support your effective go-to-market strategy.
Womb to tomb channel
program and partnership
development
Partnership
Development
Wide Range of Services to Support
Any program
Well Connected within
multiple industries and
verticals
Stand Alone Programs and Full
Programs Tied In with Sales
Programs
We Own Many of Our Own
Platforms to Deliver These
Campaigns
Work and Partner with Major
Value Chain Members in:
Distribution, e-Tail, Retail,
DMR, Integrators,
Wholesale, VARS, Etc.
Digital Marketing
1.2 Million C, VP, &,Director
Level Contacts
SEO, WEB Development &
Management, Social, Mobile,
Location Campaigns, Collateral
Development, Campaign
Development
Application and Platform
Development
Sales Strategy &
Consulting
Technical &
Data Projects
VC Introductions
Business Proposition &
Strategy Development
Sales Generation, Client
Retention, Business
Development, CRM
Manage and execute
technical projects
Guidance & Introductions
on M&A, PE, and VC
New Product, Services, and
Solutions Development
Market Entry Strategy &
Partnership Strategy
Profile and contact the right
potential investors
Product Monetization, increasing
sales & channels, developing new
revenue models
Business Planning and
Project Management
Integrations that need
expertise
Acting as your sales team,
interim senior management
Consulting| Channel Development | Digital Marketing | Advisory | Technology
Connected with many VC’s
and angel investors
www.b2groupglobal.com
Channel
Development
Digital Marketing
Wide Range of Services In Multiple Verticals
Digital Marketing
Strategic Management Consulting
B2 Group approaches each new client project by going through the following process and procedures with the
client in regards to the consulting process:
Research → Plan Outline → Execute → Evaluate → Adjust Strategy
Channel and
Sales
Development
Emerging
Technologies &
Gaming
Digital and
Interactive
Marketing
mHealth &
Wireless Health
Mobility
Application
Development
Partnership
Development
E-Commerce
Supply Chain
Management
Retail and E-Tail
Management
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
(Strategic & Tactical)
(Launch)
This process allows us to outline strategies and action plans in a wide range of industries and vertical market
places and reach the varied needs of each client. These strategies are focused around B2 Group’s expertise,
relationships, connections, & Knowledge in the following industries and verticals:
Digital Marketing
What we do
We build social Assets, websites, Mobile Apps, &
Platforms and social channels and E-learning platforms
We train staff on how to look and act professionally online for
business & How to React & Address Each Situation w/B2 Group Help
We can manage part or all of your
digital marketing and communications
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
We give digital marketing and
Strategic communications advice
Corporate Marketing
Corporate Marketing
Local Marketers
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Access to Centralized Assets
Alignment with Targeted Offers
Brand Compliance
Measurement
Centralization
Personalization
Brand
Consistency
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Centralize Campaign
Management
Centralized Cross Channel
Measurement
Control Over Brand
Cross
Channel
Engagement
Video
Direct
Location
Distribute Assets
WEB
Local Marketers
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Personalize Engagement
Maintain Brand Compliance
Cross Channel Measurement
Local Marketers
Consulting| Channel Development | Digital Marketing | Advisory | Technology
Mobile
Email
www.b2groupglobal.com
Marketing
Asset
Distributed Marketing Solutions
Create
Asset
Centralize Assets
Re-Use Licensed Assets
Brand Compliance
Measure Asset Utilization
Distributed Marketing Solutions
Corporate Marketing
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Digital Marketing
Our Approach
Advise
Implement
Operate
Improve
Digital Marketing
MORE ABOUT US
Measure
Advising and executing the five stages of a marketing & sales operational transformation,
giving equal consideration to each of the five dimensions of change that must be addressed:
Strategy, People, Process, Technology, and Metrics.
Advise
Implement
Services
Knowledgeable and experienced consultants help define a vision for change, identify areas for
improvement, develop a business case and payback analysis, and assist in product/vendor selection
Using proven methodology, full life cycle implementation of marketing automation software applications
and integration with other corporate systems (e.g., financial, procurement, solutions, platforms) together
with integrated change assurance programs for user adoption, communication and end-user training
Operate
Managed services, including application hosting and support, systems administration, 1 st level “help desk”
support, as well as fully-outsourced marketing operations
Improve
Programs for continuous improvement, including a full marketing audit to identify and unlock hidden value
in installed marketing automation applications, application upgrades, and training
Measure
Data management, marketing metrics, analytics and measurement applications to demonstrate the ongoing value of marketing to the organization, and the value of investments in transformation programs
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Full Service Worldwide Strategy, Consulting, Channel, Sales & Marketing Development Firm
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Expertise in womb to tomb program development, launch, and support
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Connected with relationships in multiple channels, verticals, and technologies
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Platforms & people to deliver marketing campaigns & merchandising programs
Strategy & Consulting
Sales & Marketing
Programs
Digital Marketing
Programs
Business Development
Programs and Partner
Development
Technology &
Solutions
Specialty Market
Development –
Consumer Electronics,
Health and Fitness,
Web, Emerging Tech
Channel
Development
Programs
Merchandising, Sales
and Marketing
Education and Sales
Trainings
(Program
Development)
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
Transformation
Stage
Digital Marketing
Banner
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Comments
Slides
Ads
Images
Videos
Articles
Banner
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Ad Clicks
Impressions
Hover Ads
Ad Server
Content Ads
Skyscraper
SEO
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SERPs
Offsite Optimization
Onsite Optimization
Backlinks
Meta-Tags
White Hat Tactics
SEM
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Conversion Rate
Tracking Codes
Bid MGT
CPC
PPC
CTR
Mobile
Digital
Marketing
Advertising
SMM
WEB
SITE
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HTML
URL
CMS
E-Commerce
CSS
JS
PHP
Content
Updates
Development
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PR
Viral Marketing
Mash-Ups
Multimedia
Communities Online
Conversion Rate
Social Media Assets
Marketing
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Pay Per Lead
Advertiser
Affiliate
Networks
Pay Per Sale
Cost Per Action
Publisher
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Analytics
Media
Affiliate
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Smart Phones
SMS
MMS
Mobile Web
Banners
Mobile Rich Media
Websites
Location
E-Mail
Inbound
Marketing
Location
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Leads
Sales
Customers
Improvement
Buy Cycle
Traffic
Marketing
Consulting| Channel Development | Digital Marketing | Advisory | Technology
Account
Management
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Landing Pages
Spam
B2B
B2C
Clients
Big Data
Links
Newsletter
Tracking
Dedicated
Account
MGR
Status
Updates
Bi Weekly
Calls
www.b2groupglobal.com
Our Services
Old Way of Marketing
New Way of Marketing
Industrial Marketing
Interactive Digital Marketing (B2 Group)
Customer
•Monologue
•One way
•Mass communication
•Static
•No interaction among customers
•Shotgun approach
•Hard to identify customers
•Hard to manage customers
Supplier
Customers
•Dialogue
•One-to-one marketing
•Real-time
•Dynamic
•Collaborative
•Segmented
•Rich customer interaction
•Rich customer data
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
Supplier
Internet
Mobile Web
SMS/Text
SEO/SEM
Mobile Marketing
Social Media
E-mail
Video
Digital Marketing
A New Marketing Paradigm
Core Strategy Elements
Relevant to your customer
Design
Welcome Invitation to Participate
Implementation
Entertaining
Insight
Drives a Specific Action
Management
Integrated Where Appropriate
Technical Delivery
Connects What Was Previously Disconnected
Analytics & Reporting
Simplicity & Measurable
Review & Make Changes
B2 Group Uses Seven Core Strategy Elements; Applied to Seven Campaign Interaction
Questions to Build Our Client’s Digital Marketing Strategy & Campaigns
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
Campaign Interaction Questions
Digital Marketing
B2 Campaign Strategy
Video
Website
Create, Launch, Maintain
We Build out all the
elements of the campaign,
we combine this with web
elements and web
updates – including email, application
development, social
media, mobile, etc.
Technical Build
Out, Launch
Build out
technical
aspects of the
campaign
combined with
creative and
launch elements
Technology
Integration
Analytics &
Reporting
SEO/SEM
Location Based
Campaigns
Content &
Collateral Creation
Mobile
E-mail
Campaigns
Application
Development
Social &
Blogging
Dedicated
Account Manager
Tracking, Reporting,
Adjustments
Track and Report from
Campaign efforts,
adjustments are made
for maximum
effectiveness
Media
SUCCESSFUL
Campaign
All of the campaigns for
our clients starts with the
Website, Success In
Digital Starts there and
ties in other elements to
bring a well rounded and
successful campaign!
Leads &
Sales Generation
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
WEBSITE
We Build a New
One, Make Meta
Data Changes to
your Current Site if
needed – Maintain
& Manage To Make
It More Searchable
or usable
Digital Marketing
Our Digital Marketing Services – Elements, Process, & Approach
Level 1
Customer Name
Contact Info.
Sales Opportunities/Leads Pulled from B2 Group contact Database
•Partners
•Clients
•Acquisition Targets
Maintain
Contact
Digital Marketing
B2 Group Marketing/Sales Lead Funnel
Build
Relationship
Level 2
Relevant
Contact Made
Customer Role
Project
Established
Level 3
Need Indentified
Product
Match
Event Identified
Level 1
Level 2
Level 3
Level 4
Level 5
Contact/Lead
200 Opportunities
Verified Response
100 Opportunities
Level 1 Verified Lead
75 Opportunities
Level 2 Verified Lead
25 Opportunities
RFP/RFQ/Proposal
10 Opportunities
Close Deal
Level 4
Level 5
Opportunity Analysis
Revenue
Research & Intelligence
Business Case Development
Valuation
Negotiation
Due Diligence
Contract Mgt.
Budget Allocated
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
Project timing Identified
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
WEB ● MOBILE ● IPTV ● TV ● Social Media ● On Demand
Digital Marketing
Reaching Clients On All Screens
Full Campaign Integration
Mobile Websites
Digital Marketing
Mobile Sites, Applications, & Campaigns | Target a Niche Audience
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
Mobile Apps Specialized
Digital Marketing
Websites
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
We Use Many Different Technologies, Designs, & Methods In Building Websites for our Clients
Technical Coordinated Campaign
Collateral
Digital Marketing
Marketing, Campaign, & Sales Collateral Creation
Sales & Marketing Tool Creation
Integrated Campaigns
Point of Sale/In Store - Virtual Design to Reality/Launch
Social Media/Web/Mobile
With Tracking & Analytics
Website
Location
Marketing
QR Code
Event Marketing w/multiple calls to
action
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
Text
Campaign
B2 Creates Videos In Many Areas to Help Campaigns within Marketing & Sales
National & Local Media
Product Videos
Social Media Video Contests
Sizzle Reels & Educational Videos
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
Testimonial Videos
Digital Marketing
Video & Media Creation
B2 Group Has Created Our On Proprietary Location Marketing Platform
On Mobile & WEB shows you closest location to you to furthest
from you, shows you each location w/Micro Site Link that you can
click on for more information on that individual location
Easy to integrate with Facebook, Text, Mobile, Other Social
Media – Full Analytics & Reporting Suite to help you manage your
business and gage effectiveness of each campaign all built into
our platform
Brand Link From Micro Site Can
Be Bookmarked On a Users
Phone
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
Mobile Store Locator That Can Be Used In
Social Media and Web Campaigns For Each
Individual Business Location
Digital Marketing
Location Based Marketing Campaigns On WEB & Mobile
B2 Group Are Experts in SEO
Maximizing Search of your brand/company, Websites (Mobile & Web), and Locations
Digital Marketing
Search Engine Optimization – Especially Local Focus
1.
Research Relevant Keywords
2.
Competitive Research
3.
Cross Reference With Potential Content On The Site
(Such as copy or blog entries)
4.
Evaluate Website Structure for SEO Opportunities
5.
Implement Keywords Strategy
6.
A/B Testing
7.
Hyper Local Focus with National Reach
8.
Refine & Repeat on a Daily Basis
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
How Do We Do SEO – Proper SEO Takes Time
Digital Marketing
Social Media Marketing
B2 Group Builds Out & Manages Our Clients Social Media Sites & Plans Campaigns To Gain
Your Company/Business The Most Communication & Exposure to Clients & Potential Clients
YouTube
Blogs
Facebook
LinkedIn
Consulting| Channel Development | Digital Marketing | Advisory | Technology
Google+
www.b2groupglobal.com
Twitter
CAMPAIGN
Digital Marketing
Sent
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E-Mail Remains a Crucial Part of the Digital
Marketing Mix
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B2 Group Executes E-Mail Campaigns to
Increase Outreach, Touch, Introduction to
Potential Target Groups, Recruitment, and
Communication with the Targets You Want to
Pitch or Communicate With, social media
group membership, ECT.
Delivered
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Cooperative Systems Management or
Executing Campaigns with Our Proprietary List
Management & Mailing System Platform
Clicked
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Extensive Reporting & Analytics to Provide
Maximum Campaign Feedback and Analysis
Opened
Converted
REPEAT
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
E-Mail Marketing
Mailing Address: 22431 Antonio Pkwy B160, Suite 410 – RSM, CA 92688
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Phone: 949.357.6775
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E-mail: [email protected]
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Website: www.B2GroupGlobal.com
Consulting| Channel Development | Digital Marketing | Advisory | Technology
www.b2groupglobal.com
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Digital Marketing
Contact Us to Find Out More