* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download to View the B2 Group Digital Marketing Brochure
Music industry wikipedia , lookup
Food marketing wikipedia , lookup
Social media and television wikipedia , lookup
Sales process engineering wikipedia , lookup
Social media marketing wikipedia , lookup
Target audience wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing research wikipedia , lookup
Sports marketing wikipedia , lookup
Target market wikipedia , lookup
Ambush marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Youth marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Sensory branding wikipedia , lookup
Marketing plan wikipedia , lookup
Advertising campaign wikipedia , lookup
Green marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Global marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Digital Marketing B2 Group Digital Marketing Orange County │ Bangkok Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com DRIVING SUPERIOR MARKETING RESULTS & DATA THROUGH CLIENT RELEVANCE ● ACCEPTANCE ● TRACKING Digital Marketing About B2 Group – Global Firm with Hyper Local Client Focus Sales, Marketing (Digital), Business Development, Consulting & Advisory, & Channel Development Firm We Create Markets, Campaigns, Clients, and Revenues for Products, Solutions, Platforms, Services – We Are Business, Sales, & Marketing Aggregators > Connected & Knowledgeable World Wide Coverage With Account Managers With Micro Focus In Country Wide Range Of Client Experience Fortune 500 -> Start Ups North America & APAC HQ’s Operate Services In Multiple Verticals & Markets with Proprietary Platforms to Deliver Campaigns Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com No Engagement Is To Small Or To Big For Us To Handle We Right Size The Program Per Client Engagement The right partners & programs can make you more successful. B2 Group helps you design, develop, and execute partnering programs that align best with your strategies. Our in-depth technology, connections, and market analysis capabilities, coupled with partner and channel expertise, support your effective go-to-market strategy. Womb to tomb channel program and partnership development Partnership Development Wide Range of Services to Support Any program Well Connected within multiple industries and verticals Stand Alone Programs and Full Programs Tied In with Sales Programs We Own Many of Our Own Platforms to Deliver These Campaigns Work and Partner with Major Value Chain Members in: Distribution, e-Tail, Retail, DMR, Integrators, Wholesale, VARS, Etc. Digital Marketing 1.2 Million C, VP, &,Director Level Contacts SEO, WEB Development & Management, Social, Mobile, Location Campaigns, Collateral Development, Campaign Development Application and Platform Development Sales Strategy & Consulting Technical & Data Projects VC Introductions Business Proposition & Strategy Development Sales Generation, Client Retention, Business Development, CRM Manage and execute technical projects Guidance & Introductions on M&A, PE, and VC New Product, Services, and Solutions Development Market Entry Strategy & Partnership Strategy Profile and contact the right potential investors Product Monetization, increasing sales & channels, developing new revenue models Business Planning and Project Management Integrations that need expertise Acting as your sales team, interim senior management Consulting| Channel Development | Digital Marketing | Advisory | Technology Connected with many VC’s and angel investors www.b2groupglobal.com Channel Development Digital Marketing Wide Range of Services In Multiple Verticals Digital Marketing Strategic Management Consulting B2 Group approaches each new client project by going through the following process and procedures with the client in regards to the consulting process: Research → Plan Outline → Execute → Evaluate → Adjust Strategy Channel and Sales Development Emerging Technologies & Gaming Digital and Interactive Marketing mHealth & Wireless Health Mobility Application Development Partnership Development E-Commerce Supply Chain Management Retail and E-Tail Management Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com (Strategic & Tactical) (Launch) This process allows us to outline strategies and action plans in a wide range of industries and vertical market places and reach the varied needs of each client. These strategies are focused around B2 Group’s expertise, relationships, connections, & Knowledge in the following industries and verticals: Digital Marketing What we do We build social Assets, websites, Mobile Apps, & Platforms and social channels and E-learning platforms We train staff on how to look and act professionally online for business & How to React & Address Each Situation w/B2 Group Help We can manage part or all of your digital marketing and communications Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com We give digital marketing and Strategic communications advice Corporate Marketing Corporate Marketing Local Marketers • • • Access to Centralized Assets Alignment with Targeted Offers Brand Compliance Measurement Centralization Personalization Brand Consistency • • • Centralize Campaign Management Centralized Cross Channel Measurement Control Over Brand Cross Channel Engagement Video Direct Location Distribute Assets WEB Local Marketers • • • Personalize Engagement Maintain Brand Compliance Cross Channel Measurement Local Marketers Consulting| Channel Development | Digital Marketing | Advisory | Technology Mobile Email www.b2groupglobal.com Marketing Asset Distributed Marketing Solutions Create Asset Centralize Assets Re-Use Licensed Assets Brand Compliance Measure Asset Utilization Distributed Marketing Solutions Corporate Marketing • • • • Digital Marketing Our Approach Advise Implement Operate Improve Digital Marketing MORE ABOUT US Measure Advising and executing the five stages of a marketing & sales operational transformation, giving equal consideration to each of the five dimensions of change that must be addressed: Strategy, People, Process, Technology, and Metrics. Advise Implement Services Knowledgeable and experienced consultants help define a vision for change, identify areas for improvement, develop a business case and payback analysis, and assist in product/vendor selection Using proven methodology, full life cycle implementation of marketing automation software applications and integration with other corporate systems (e.g., financial, procurement, solutions, platforms) together with integrated change assurance programs for user adoption, communication and end-user training Operate Managed services, including application hosting and support, systems administration, 1 st level “help desk” support, as well as fully-outsourced marketing operations Improve Programs for continuous improvement, including a full marketing audit to identify and unlock hidden value in installed marketing automation applications, application upgrades, and training Measure Data management, marketing metrics, analytics and measurement applications to demonstrate the ongoing value of marketing to the organization, and the value of investments in transformation programs Full Service Worldwide Strategy, Consulting, Channel, Sales & Marketing Development Firm Expertise in womb to tomb program development, launch, and support Connected with relationships in multiple channels, verticals, and technologies Platforms & people to deliver marketing campaigns & merchandising programs Strategy & Consulting Sales & Marketing Programs Digital Marketing Programs Business Development Programs and Partner Development Technology & Solutions Specialty Market Development – Consumer Electronics, Health and Fitness, Web, Emerging Tech Channel Development Programs Merchandising, Sales and Marketing Education and Sales Trainings (Program Development) Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com Transformation Stage Digital Marketing Banner • • • • • • • Comments Slides Ads Images Videos Articles Banner • • • • • • Ad Clicks Impressions Hover Ads Ad Server Content Ads Skyscraper SEO • • • • • • SERPs Offsite Optimization Onsite Optimization Backlinks Meta-Tags White Hat Tactics SEM • • • • • • Conversion Rate Tracking Codes Bid MGT CPC PPC CTR Mobile Digital Marketing Advertising SMM WEB SITE • • • • • • • • • • HTML URL CMS E-Commerce CSS JS PHP Content Updates Development • • • • • • • PR Viral Marketing Mash-Ups Multimedia Communities Online Conversion Rate Social Media Assets Marketing • • • Pay Per Lead Advertiser Affiliate Networks Pay Per Sale Cost Per Action Publisher • Analytics Media Affiliate • • • • • • • • • • Smart Phones SMS MMS Mobile Web Banners Mobile Rich Media Websites Location E-Mail Inbound Marketing Location • • • • • • Leads Sales Customers Improvement Buy Cycle Traffic Marketing Consulting| Channel Development | Digital Marketing | Advisory | Technology Account Management • • • • • • • • • • • Landing Pages Spam B2B B2C Clients Big Data Links Newsletter Tracking Dedicated Account MGR Status Updates Bi Weekly Calls www.b2groupglobal.com Our Services Old Way of Marketing New Way of Marketing Industrial Marketing Interactive Digital Marketing (B2 Group) Customer •Monologue •One way •Mass communication •Static •No interaction among customers •Shotgun approach •Hard to identify customers •Hard to manage customers Supplier Customers •Dialogue •One-to-one marketing •Real-time •Dynamic •Collaborative •Segmented •Rich customer interaction •Rich customer data Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com Supplier Internet Mobile Web SMS/Text SEO/SEM Mobile Marketing Social Media E-mail Video Digital Marketing A New Marketing Paradigm Core Strategy Elements Relevant to your customer Design Welcome Invitation to Participate Implementation Entertaining Insight Drives a Specific Action Management Integrated Where Appropriate Technical Delivery Connects What Was Previously Disconnected Analytics & Reporting Simplicity & Measurable Review & Make Changes B2 Group Uses Seven Core Strategy Elements; Applied to Seven Campaign Interaction Questions to Build Our Client’s Digital Marketing Strategy & Campaigns Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com Campaign Interaction Questions Digital Marketing B2 Campaign Strategy Video Website Create, Launch, Maintain We Build out all the elements of the campaign, we combine this with web elements and web updates – including email, application development, social media, mobile, etc. Technical Build Out, Launch Build out technical aspects of the campaign combined with creative and launch elements Technology Integration Analytics & Reporting SEO/SEM Location Based Campaigns Content & Collateral Creation Mobile E-mail Campaigns Application Development Social & Blogging Dedicated Account Manager Tracking, Reporting, Adjustments Track and Report from Campaign efforts, adjustments are made for maximum effectiveness Media SUCCESSFUL Campaign All of the campaigns for our clients starts with the Website, Success In Digital Starts there and ties in other elements to bring a well rounded and successful campaign! Leads & Sales Generation Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com WEBSITE We Build a New One, Make Meta Data Changes to your Current Site if needed – Maintain & Manage To Make It More Searchable or usable Digital Marketing Our Digital Marketing Services – Elements, Process, & Approach Level 1 Customer Name Contact Info. Sales Opportunities/Leads Pulled from B2 Group contact Database •Partners •Clients •Acquisition Targets Maintain Contact Digital Marketing B2 Group Marketing/Sales Lead Funnel Build Relationship Level 2 Relevant Contact Made Customer Role Project Established Level 3 Need Indentified Product Match Event Identified Level 1 Level 2 Level 3 Level 4 Level 5 Contact/Lead 200 Opportunities Verified Response 100 Opportunities Level 1 Verified Lead 75 Opportunities Level 2 Verified Lead 25 Opportunities RFP/RFQ/Proposal 10 Opportunities Close Deal Level 4 Level 5 Opportunity Analysis Revenue Research & Intelligence Business Case Development Valuation Negotiation Due Diligence Contract Mgt. Budget Allocated Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com Project timing Identified Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com WEB ● MOBILE ● IPTV ● TV ● Social Media ● On Demand Digital Marketing Reaching Clients On All Screens Full Campaign Integration Mobile Websites Digital Marketing Mobile Sites, Applications, & Campaigns | Target a Niche Audience Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com Mobile Apps Specialized Digital Marketing Websites Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com We Use Many Different Technologies, Designs, & Methods In Building Websites for our Clients Technical Coordinated Campaign Collateral Digital Marketing Marketing, Campaign, & Sales Collateral Creation Sales & Marketing Tool Creation Integrated Campaigns Point of Sale/In Store - Virtual Design to Reality/Launch Social Media/Web/Mobile With Tracking & Analytics Website Location Marketing QR Code Event Marketing w/multiple calls to action Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com Text Campaign B2 Creates Videos In Many Areas to Help Campaigns within Marketing & Sales National & Local Media Product Videos Social Media Video Contests Sizzle Reels & Educational Videos Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com Testimonial Videos Digital Marketing Video & Media Creation B2 Group Has Created Our On Proprietary Location Marketing Platform On Mobile & WEB shows you closest location to you to furthest from you, shows you each location w/Micro Site Link that you can click on for more information on that individual location Easy to integrate with Facebook, Text, Mobile, Other Social Media – Full Analytics & Reporting Suite to help you manage your business and gage effectiveness of each campaign all built into our platform Brand Link From Micro Site Can Be Bookmarked On a Users Phone Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com Mobile Store Locator That Can Be Used In Social Media and Web Campaigns For Each Individual Business Location Digital Marketing Location Based Marketing Campaigns On WEB & Mobile B2 Group Are Experts in SEO Maximizing Search of your brand/company, Websites (Mobile & Web), and Locations Digital Marketing Search Engine Optimization – Especially Local Focus 1. Research Relevant Keywords 2. Competitive Research 3. Cross Reference With Potential Content On The Site (Such as copy or blog entries) 4. Evaluate Website Structure for SEO Opportunities 5. Implement Keywords Strategy 6. A/B Testing 7. Hyper Local Focus with National Reach 8. Refine & Repeat on a Daily Basis Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com How Do We Do SEO – Proper SEO Takes Time Digital Marketing Social Media Marketing B2 Group Builds Out & Manages Our Clients Social Media Sites & Plans Campaigns To Gain Your Company/Business The Most Communication & Exposure to Clients & Potential Clients YouTube Blogs Facebook LinkedIn Consulting| Channel Development | Digital Marketing | Advisory | Technology Google+ www.b2groupglobal.com Twitter CAMPAIGN Digital Marketing Sent E-Mail Remains a Crucial Part of the Digital Marketing Mix B2 Group Executes E-Mail Campaigns to Increase Outreach, Touch, Introduction to Potential Target Groups, Recruitment, and Communication with the Targets You Want to Pitch or Communicate With, social media group membership, ECT. Delivered Cooperative Systems Management or Executing Campaigns with Our Proprietary List Management & Mailing System Platform Clicked Extensive Reporting & Analytics to Provide Maximum Campaign Feedback and Analysis Opened Converted REPEAT Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com E-Mail Marketing Mailing Address: 22431 Antonio Pkwy B160, Suite 410 – RSM, CA 92688 Phone: 949.357.6775 E-mail: [email protected] Website: www.B2GroupGlobal.com Consulting| Channel Development | Digital Marketing | Advisory | Technology www.b2groupglobal.com Digital Marketing Contact Us to Find Out More