* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Proof Points Worksheet
Advertising management wikipedia , lookup
Customer relationship management wikipedia , lookup
Consumer behaviour wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Social media and television wikipedia , lookup
Internal communications wikipedia , lookup
Food marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Social media marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Target audience wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing research wikipedia , lookup
Sports marketing wikipedia , lookup
Target market wikipedia , lookup
Multi-level marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Youth marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Sensory branding wikipedia , lookup
Digital marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Green marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Global marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
HopSkipDrive VP Marketing – Candidate Scorecard Candidate: ______________________________________ MUST HAVES PROOF POINTS that illustrate you’ve checked the box! Digital Marketer: Strategic & Tactical Data driven, ROI based performance marketer; experience managing multichannel funnels and success in acquisition, conversion, referral, and retention across SEO / SEM/ PPC/ Email/ Social, paid media etc. Domain experience in both Consumer Web/Mobile & B2B Marketing environments – worked successfully in a senior marketing leadership role within a consumer facing, digital business (Ideally eCommerce, Marketplace or Subscription model) Startup + Growth Comfortable in an entrepreneurial (test & learn) environment; move quickly and adapt strategy and tactics AND been a key part of a successful growth story Thought Leadership – Proven ability to deliver effective marketing communications, manage PR, content marketing and brand-building Team Builder – brings a reputation for recruiting, building and nurturing high performance marketing teams Passion for the HopSkipDrive Mission – a clear values match with the culture NICE TO HAVES Proficiency with CRM and Marketing Automation tools and systems Proof Points HopSkipDrive VP Marketing – Candidate Scorecard Offline Advertising & Media (TV, Print, radio) proven Academic Pedigree