Download Mastering Marketing: The Intersection of Insight, Execution

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Marketing channel wikipedia, lookup

Product planning wikipedia, lookup

Internal communications wikipedia, lookup

Global marketing wikipedia, lookup

Marketing strategy wikipedia, lookup

Sensory branding wikipedia, lookup

Green marketing wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Advertising campaign wikipedia, lookup

Neuromarketing wikipedia, lookup

Street marketing wikipedia, lookup

Direct marketing wikipedia, lookup

Multicultural marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Target market wikipedia, lookup

Digital marketing wikipedia, lookup

Guerrilla marketing wikipedia, lookup

Marketing wikipedia, lookup

Multi-level marketing wikipedia, lookup

Viral marketing wikipedia, lookup

Youth marketing wikipedia, lookup

Sports marketing wikipedia, lookup

Marketing communications wikipedia, lookup

Marketing research wikipedia, lookup

Ambush marketing wikipedia, lookup

Target audience wikipedia, lookup

Sales process engineering wikipedia, lookup

Social media marketing wikipedia, lookup

Affiliate marketing wikipedia, lookup

Food marketing wikipedia, lookup

Market segmentation wikipedia, lookup

Bayesian inference in marketing wikipedia, lookup

Web analytics wikipedia, lookup

Transcript
The Premier Gathering
for Senior Marketing Leaders
May 17 – 19 | San Diego, CA
gartner.com/us/marketing
Mastering Marketing: The Intersection of Insight, Execution and Vision
A
How to Win at Data-Driven Marketing
Data is the fuel for the digital marketing engine and analytics is the GPS. But, what data
do you need? Where do you find it? And how do the best marketers use it to segment,
predict, manage, measure, attribute and decide? This track focuses on driving
marketing success with data and analytics.
3 ways to register
Featured sessions
Email
[email protected]
– How to Win at Programmatic Media
– Look Sharp: Marketing Dashboards and Data Visualization
– Relevance With Privacy: Use Personification to Engage Users Anonymously
– How to Cultivate a Data-Driven Culture
– Divide and Conquer: Mastering Segmentation and Personas in a Digital World
B
Creating and Executing Winning Marketing Strategies
Marketers need a guide to answer not just “What do I do?” but also “How do I do it?”
This track focuses on high-performance marketing strategies and how to adopt these
best practices in your organization, with an eye toward sourcing, resource alignment,
planning and orchestration, and the ultimate goal of driving measurable results.
Featured sessions
– How to Evolve Your Content Marketing Program From Experimental to Operational
– How to Unite Advertising With Multichannel Marketing
– Achieving Balance: Marketing KPIs Driving Short- and Long-Term Growth
– The Science and Investment Behind ‘Viral’ Campaigns
c
What’s Next: Preparing for Marketing’s Newest Trends and
Techniques
Marketing changes fast, often faster than you’re prepared to move. That’s why you
need to be able to see around corners and learn about the forces that are changing
the game, well before they’re widely adopted. This track looks at trends on the horizon
and helps you prepare for marketing innovation.
Featured sessions
– Top Trends in Digital Marketing
– Marketing’s Bleeding Edge: On the Frontiers of Automation and Machine Learning
– Delivering Social Marketing Results in a Volatile Environment
– How the IoT Will Fit Into Your Marketing Strategy
© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
Web
gartner.com/us/marketing
Phone
1 866 405 2511