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The Premier Gathering for Senior Marketing Leaders May 17 – 19 | San Diego, CA gartner.com/us/marketing Mastering Marketing: The Intersection of Insight, Execution and Vision A How to Win at Data-Driven Marketing Data is the fuel for the digital marketing engine and analytics is the GPS. But, what data do you need? Where do you find it? And how do the best marketers use it to segment, predict, manage, measure, attribute and decide? This track focuses on driving marketing success with data and analytics. 3 ways to register Featured sessions Email [email protected] – How to Win at Programmatic Media – Look Sharp: Marketing Dashboards and Data Visualization – Relevance With Privacy: Use Personification to Engage Users Anonymously – How to Cultivate a Data-Driven Culture – Divide and Conquer: Mastering Segmentation and Personas in a Digital World B Creating and Executing Winning Marketing Strategies Marketers need a guide to answer not just “What do I do?” but also “How do I do it?” This track focuses on high-performance marketing strategies and how to adopt these best practices in your organization, with an eye toward sourcing, resource alignment, planning and orchestration, and the ultimate goal of driving measurable results. Featured sessions – How to Evolve Your Content Marketing Program From Experimental to Operational – How to Unite Advertising With Multichannel Marketing – Achieving Balance: Marketing KPIs Driving Short- and Long-Term Growth – The Science and Investment Behind ‘Viral’ Campaigns c What’s Next: Preparing for Marketing’s Newest Trends and Techniques Marketing changes fast, often faster than you’re prepared to move. That’s why you need to be able to see around corners and learn about the forces that are changing the game, well before they’re widely adopted. This track looks at trends on the horizon and helps you prepare for marketing innovation. Featured sessions – Top Trends in Digital Marketing – Marketing’s Bleeding Edge: On the Frontiers of Automation and Machine Learning – Delivering Social Marketing Results in a Volatile Environment – How the IoT Will Fit Into Your Marketing Strategy © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com. Web gartner.com/us/marketing Phone 1 866 405 2511