* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Our subject matter experts know marketing because they`re
Social media and television wikipedia , lookup
Social commerce wikipedia , lookup
Market segmentation wikipedia , lookup
Internal communications wikipedia , lookup
Product planning wikipedia , lookup
Sales process engineering wikipedia , lookup
Social media marketing wikipedia , lookup
Food marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Neuromarketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Target audience wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Sports marketing wikipedia , lookup
Marketing research wikipedia , lookup
Multi-level marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Target market wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Youth marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing strategy wikipedia , lookup
Viral marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Marketing plan wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Global marketing wikipedia , lookup
The Premier Gathering for Senior Marketing Leaders May 10 – 12 / San Diego, CA gartner.com/us/marketing Our subject matter experts know marketing because they’re marketers themselves Our speaking roster features Gartner analysts who have been in the trenches themselves as CMOs, CxOs, marketing and agency leaders and know that unbiased advice is the only advice worth taking. Our multidiscipline team has a deep knowledge of today’s most pressing marketing issues — see the top 5 questions our analysts are most frequently asked about: Top 5 issues our Gartner analysts address Noah Elkin Christi Eubanks Lizzy Foo Kune Director Director Principal Analyst 1.What are the top considerations for designing and executing successful multichannel marketing? 1.What are the best practices for measuring and optimizing digital marketing programs? 1.How do I build and deploy a marketing dashboard? 2.What are the best practices for building and managing analytics teams? 2.How should I measure and optimize marketing and advertising? 3.How can marketers tie digital marketing efforts to business results? 3.How do I select and implement marketing analytics tools, service providers and technologies? 2.What combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal and profitable customers? 3.What are the evolving criteria for choosing technology and service providers to help develop and manage multichannel marketing? 4.How should I change my marketing strategy as a result of adoption of connected devices? 5.What are the best practices for developing a mobile marketing strategy? 3 ways to register 4.How should marketers select and utilize tools/partners for digital analytics? 5.What are the best practices for building a marketing analytics dashboard? 4.How do I recruit, hire and retain marketing analytics talent? 5.How should I address problems in advertising, such as fraud and ad blocking? Continued on next page Web gartner.com/us/marketing Email [email protected] Phone 1 866 405 2511 © 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com. The Premier Gathering for Senior Marketing Leaders May 10 – 12 / San Diego, CA gartner.com/us/marketing Andrew Frank Yvonne Genovese Charles S. Golvin Vice President and Distinguished Analyst Group Vice President Director 1.What are the best practices for acquiring and distributing data, both internally and externally? 1.What are the best practices in digital marketing used by successful marketing organizations to achieve business goals? 1.How do I make a case for mobile marketing? 2.How can marketers best use data to inform strategic processes, such as market evaluation and product development? 2.How can marketers and their teams keep up with the new pace and scope of information demands? 3.Which approaches work best to model and analyze audiences, actions and dialogues? 3.How can marketers develop strategies to guide continuous improvement? 4.How can marketers tune in to the “voice of the customer” (VoC)? 4.How can marketers understand what’s possible with less expensive technologies? 5.What are the best practices for managing customer data security and privacy? 5.How can marketers work with information technology leaders to drive business results? Julie Hopkins Martin Kihn Michael McGuire Managing Vice President Vice President Vice President 1.How should the CMO adjust the vision and strategy of marketing to embrace digital marketing? 1.How should digital marketing programs be measured and optimized? 1.How do I make a case for mobile marketing? 2.How will social analytics and KPIs develop to support social marketing ROI and prove business results? 3.What are the best practices in building and managing digital marketing programs? 4.How should digital marketing programs be measured and optimized? 5.How are marketers implementing emerging digital trends and techniques for business advantage? 2.What are the best practices for acquiring and distributing data, both internally and externally? 3.How can marketers best use data to inform strategic processes, such as market evaluation and product development? 4.What are the most critical considerations for designing and executing successful multichannel marketing campaigns? 2.Which approach will best fit my marketing requirements: mobile extender or mobile-centric? 3.How do I mobilize my brand to deliver real business value via mobile marketing? 4.How do I leverage real-time engagement? 5.What market trends present opportunities and disruptions for marketing? 2.Which approach will best fit my marketing requirements: mobile extender or mobile-centric? 3.How do I mobilize my brand to deliver real business value via mobile marketing? 4.How do I leverage real-time engagement? 5.How does mobile fit in my multichannel strategy? 5.What are the best practices in building and managing digital marketing programs? © 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com. The Premier Gathering for Senior Marketing Leaders May 10 – 12 / San Diego, CA gartner.com/us/marketing Ewan McIntyre Jane-Anne Mennella Kirsten Newbold-Knipp Director Director Director 1.How do I staff and structure my digital marketing team in a highperformance organization? 1.How do we build a test and learn culture? 1.What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in digital commerce? 2.How do I plan and allocate my budget to deliver the best results in a digitally led world? 3.How do I demonstrate the value of my marketing programs to fully understand and track progress against business goals? 4.How do I integrate paid and organic search into my integrated programs? 2.Which user research methodologies should we use to gain customer insight or improve our customer experience? 3.What are the best practices in user experience design? 2.How should I be thinking about my role in digital commerce? 4.What are the best practices in creating personas and journey maps? 3.What are the best practices in building and managing digital marketing teams and cultures? 5.How do user experience and customer experience work together? 4.How should digital marketing programs be measured and optimized? 5.How do I develop an advertising strategy that harnesses an optimal mix of formats and tactics to achieve the highest yield for the business? 5.How are marketers implementing emerging digital trends and techniques for business advantage? Jennifer Polk Augie Ray Christopher Ross Director and Conference Chair Director Director 1.How do I deliver a digital commerce experience to meet my customer’s needs? 1.What’s the role of social media and word of mouth in customer experience? 1.How should modern, agile marketing organizations be structured? 2.How should I adapt my multichannel marketing to achieve digital commerce? 2.What’s the most effective way to launch and enhance my customer experience management (CXM) program? 2.What role does innovation play within the marketing organization and what can marketers do to drive new processes, programs and products? 3.What do I need to know to evaluate and choose a digital commerce platform? 4.What are the best practices in personalization for digital commerce? 5.How can I connect my online and offline sales channels? 3.How should marketers craft their customer experience objectives and measurements? 4.What’s the best way to leverage customer feedback through VoC programs? 5.How can marketers guide and influence the customer experience across functions in the organization? 3.What are the best practices for sourcing agencies and other marketing vendors? 4.How can marketing leaders improve collaboration and communication within their organizations? 5.What are the best practices for marketing measurement and optimization? © 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com. The Premier Gathering for Senior Marketing Leaders May 10 – 12 / San Diego, CA gartner.com/us/marketing Adam Sarner Elizabeth Shaw Jake Sorofman Vice President Director Vice President 1.How are marketers implementing emerging digital trends and techniques for business advantage? 1.What is the innovation landscape, and how should marketing leaders navigate it? 1.How should the CMO adjust the vision and strategy of marketing to embrace digital marketing? 2.How should marketers evaluate the business potential of a new digital trend or technique? 2.What are the best practices for marketing leaders to organize, prioritize and budget around innovation? 3.What are the digital trends and techniques on the horizon that might change or disrupt current marketing practices? 3.How should marketing leaders develop a strategy to guide their digital marketing planning and execution? 4.How do I develop and manage paid, earned and owned channels? 4.How should marketing leaders develop social marketing strategies and implement them? 5.What are the most critical considerations for designing and executing successful multichannel marketing campaigns? 5.What emerging social marketing technologies exist, and how should marketers evaluate and test them? Anna Maria Virzi Haixia Wang Jay Wilson Service Analyst Director Director 1.How are digital marketing budgets trending? 2.How can I justify my digital marketing expenditures? 1.What are the key benchmark and forecast metrics I need to focus on for my marketing strategy planning? 1.What’s social media’s role in multichannel marketing? 3.How can I make a business case to implement emerging marketing trends and techniques? 2.How do I allocate marketing budget to achieve optimal value? 4.What are the best practices in building and managing digital marketing programs to deliver enhanced customer experiences? 3.What are the digital advertising trends? 3.How do I select tools and technologies to help optimize my social marketing? 4.What are the best practices for developing a digital and mobile advertising strategy? 4.How can social marketing data inform other parts of my organization? 5.How can I recruit and retain digital marketing talent? 5.What are the best practices of using consumer data to drive strategies? 5.How do changes in social media networks and trends impact my marketing efforts? 2.How do marketing leaders create exceptional branded moments that drive loyalty and advocacy? 3.How do marketers lead, influence and align to customer experience initiatives? 4.How do marketers create a costeffective content supply chain to sustain digital engagement? 5.How do marketers become engaging brand storytellers? 2.How do I measure the impact of my social marketing efforts? © 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com. The Premier Gathering for Senior Marketing Leaders May 10 – 12 / San Diego, CA gartner.com/us/marketing Simon Yates Bryan Yeager Managing Vice President Director 1.How should digital marketing programs be measured and optimized? 1.What platforms, tools and services should marketers use to compete in an increasingly digital world? 2.What are the best practices for acquiring and distributing data, both internally and externally? 3.How can marketers best use data to inform strategic processes, such as market evaluation and product development? 4.What are the most critical considerations for designing and executing successful multichannel marketing campaigns? 5.What are the best practices in building and managing digital marketing programs? “Excellent insights and leading practices in marketing. The analysts are engaging and offer practical ways to improve marketing effectiveness and ROI.” 2.How can marketers prioritize and implement emerging digital trends for business advantage? 3.How do marketers get the most out of their existing marketing investments before bringing new vendors into the fold? Mike Greeves Director, Digital Marketing 4.What skills and traits are required to build a nimble tech- and data-driven marketing team? 5.What are the best practices for navigating the vast and growing landscape of technologies for marketers? Visit gartner.com/us/marketing for agenda updates and to register. 3 ways to register Web gartner.com/us/marketing Email [email protected] Phone 1 866 405 2511 Jennifer Polk Conference Chair and Director, Gartner Research © 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.