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The Premier Gathering
for Senior Marketing Leaders
May 10 – 12 / San Diego, CA
gartner.com/us/marketing
Our subject matter experts know marketing
because they’re marketers themselves
Our speaking roster features Gartner analysts who have been in the trenches
themselves as CMOs, CxOs, marketing and agency leaders and know that
unbiased advice is the only advice worth taking. Our multidiscipline team has
a deep knowledge of today’s most pressing marketing issues — see the
top 5 questions our analysts are most frequently asked about:
Top 5 issues our Gartner analysts address
Noah Elkin
Christi Eubanks
Lizzy Foo Kune
Director
Director
Principal Analyst
1.What are the top considerations for
designing and executing successful
multichannel marketing?
1.What are the best practices for measuring
and optimizing digital marketing programs?
1.How do I build and deploy a
marketing dashboard?
2.What are the best practices for building
and managing analytics teams?
2.How should I measure and optimize
marketing and advertising?
3.How can marketers tie digital marketing
efforts to business results?
3.How do I select and implement
marketing analytics tools, service
providers and technologies?
2.What combination of digital techniques,
channels and processes is the most effective
for attracting, acquiring and retaining loyal
and profitable customers?
3.What are the evolving criteria for choosing
technology and service providers to help
develop and manage multichannel marketing?
4.How should I change my marketing strategy as
a result of adoption of connected devices?
5.What are the best practices for developing
a mobile marketing strategy?
3 ways to register 4.How should marketers select and utilize
tools/partners for digital analytics?
5.What are the best practices for building
a marketing analytics dashboard?
4.How do I recruit, hire and retain
marketing analytics talent?
5.How should I address problems
in advertising, such as fraud and
ad blocking?
Continued on next page
Web gartner.com/us/marketing Email [email protected] Phone 1 866 405 2511
© 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
The Premier Gathering
for Senior Marketing Leaders
May 10 – 12 / San Diego, CA
gartner.com/us/marketing
Andrew Frank
Yvonne Genovese
Charles S. Golvin
Vice President and Distinguished Analyst
Group Vice President
Director
1.What are the best practices for
acquiring and distributing data, both
internally and externally?
1.What are the best practices in digital marketing
used by successful marketing organizations to
achieve business goals?
1.How do I make a case for mobile marketing?
2.How can marketers best use data to
inform strategic processes, such as market
evaluation and product development?
2.How can marketers and their teams
keep up with the new pace and scope
of information demands?
3.Which approaches work best to model and
analyze audiences, actions and dialogues?
3.How can marketers develop strategies
to guide continuous improvement?
4.How can marketers tune in to the “voice
of the customer” (VoC)?
4.How can marketers understand what’s
possible with less expensive technologies?
5.What are the best practices for managing
customer data security and privacy?
5.How can marketers work with information
technology leaders to drive business results?
Julie Hopkins
Martin Kihn
Michael McGuire
Managing Vice President
Vice President
Vice President
1.How should the CMO adjust the vision
and strategy of marketing to embrace
digital marketing?
1.How should digital marketing programs
be measured and optimized?
1.How do I make a case for mobile marketing?
2.How will social analytics and KPIs develop
to support social marketing ROI and prove
business results?
3.What are the best practices in building and
managing digital marketing programs?
4.How should digital marketing programs
be measured and optimized?
5.How are marketers implementing
emerging digital trends and techniques
for business advantage?
2.What are the best practices for
acquiring and distributing data, both
internally and externally?
3.How can marketers best use data to
inform strategic processes, such as market
evaluation and product development?
4.What are the most critical considerations
for designing and executing successful
multichannel marketing campaigns?
2.Which approach will best fit my marketing
requirements: mobile extender or
mobile-centric?
3.How do I mobilize my brand to deliver real
business value via mobile marketing?
4.How do I leverage real-time engagement?
5.What market trends present opportunities
and disruptions for marketing?
2.Which approach will best fit my marketing
requirements: mobile extender or
mobile-centric?
3.How do I mobilize my brand to deliver real
business value via mobile marketing?
4.How do I leverage real-time engagement?
5.How does mobile fit in my multichannel
strategy?
5.What are the best practices in building and
managing digital marketing programs?
© 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
The Premier Gathering
for Senior Marketing Leaders
May 10 – 12 / San Diego, CA
gartner.com/us/marketing
Ewan McIntyre
Jane-Anne Mennella
Kirsten Newbold-Knipp
Director
Director
Director
1.How do I staff and structure my
digital marketing team in a highperformance organization?
1.How do we build a test and learn culture?
1.What strategies, processes and best practices
will enable CMOs and marketing leaders to
succeed in digital commerce?
2.How do I plan and allocate my budget to deliver
the best results in a digitally led world?
3.How do I demonstrate the value of my
marketing programs to fully understand
and track progress against business goals?
4.How do I integrate paid and organic search
into my integrated programs?
2.Which user research methodologies should
we use to gain customer insight or improve
our customer experience?
3.What are the best practices in user
experience design?
2.How should I be thinking about my role in
digital commerce?
4.What are the best practices in creating
personas and journey maps?
3.What are the best practices in building
and managing digital marketing teams
and cultures?
5.How do user experience and customer
experience work together?
4.How should digital marketing programs
be measured and optimized?
5.How do I develop an advertising strategy
that harnesses an optimal mix of formats
and tactics to achieve the highest yield for
the business?
5.How are marketers implementing
emerging digital trends and techniques
for business advantage?
Jennifer Polk
Augie Ray
Christopher Ross
Director and Conference Chair
Director
Director
1.How do I deliver a digital commerce experience
to meet my customer’s needs?
1.What’s the role of social media and word
of mouth in customer experience?
1.How should modern, agile marketing
organizations be structured?
2.How should I adapt my multichannel marketing
to achieve digital commerce?
2.What’s the most effective way to launch
and enhance my customer experience
management (CXM) program?
2.What role does innovation play within
the marketing organization and what
can marketers do to drive new processes,
programs and products?
3.What do I need to know to evaluate and choose
a digital commerce platform?
4.What are the best practices in personalization
for digital commerce?
5.How can I connect my online and offline
sales channels?
3.How should marketers craft their customer
experience objectives and measurements?
4.What’s the best way to leverage customer
feedback through VoC programs?
5.How can marketers guide and influence
the customer experience across functions
in the organization?
3.What are the best practices for sourcing
agencies and other marketing vendors?
4.How can marketing leaders improve
collaboration and communication within their
organizations?
5.What are the best practices for marketing
measurement and optimization?
© 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
The Premier Gathering
for Senior Marketing Leaders
May 10 – 12 / San Diego, CA
gartner.com/us/marketing
Adam Sarner
Elizabeth Shaw
Jake Sorofman
Vice President
Director
Vice President
1.How are marketers implementing
emerging digital trends and techniques
for business advantage?
1.What is the innovation landscape, and
how should marketing leaders navigate it?
1.How should the CMO adjust the vision
and strategy of marketing to embrace
digital marketing?
2.How should marketers evaluate the business
potential of a new digital trend or technique?
2.What are the best practices for marketing
leaders to organize, prioritize and budget
around innovation?
3.What are the digital trends and techniques
on the horizon that might change or disrupt
current marketing practices?
3.How should marketing leaders develop
a strategy to guide their digital marketing
planning and execution?
4.How do I develop and manage paid, earned
and owned channels?
4.How should marketing leaders develop social
marketing strategies and implement them?
5.What are the most critical considerations
for designing and executing successful
multichannel marketing campaigns?
5.What emerging social marketing technologies
exist, and how should marketers evaluate
and test them?
Anna Maria Virzi
Haixia Wang
Jay Wilson
Service Analyst
Director
Director
1.How are digital marketing budgets trending?
2.How can I justify my digital marketing
expenditures?
1.What are the key benchmark and forecast
metrics I need to focus on for my marketing
strategy planning?
1.What’s social media’s role in multichannel
marketing?
3.How can I make a business case to implement
emerging marketing trends and techniques?
2.How do I allocate marketing budget to achieve
optimal value?
4.What are the best practices in building and
managing digital marketing programs to
deliver enhanced customer experiences?
3.What are the digital advertising trends?
3.How do I select tools and technologies to
help optimize my social marketing?
4.What are the best practices for developing a
digital and mobile advertising strategy?
4.How can social marketing data inform other
parts of my organization?
5.How can I recruit and retain digital
marketing talent?
5.What are the best practices of using consumer
data to drive strategies?
5.How do changes in social media networks
and trends impact my marketing efforts?
2.How do marketing leaders create
exceptional branded moments that drive
loyalty and advocacy?
3.How do marketers lead, influence and
align to customer experience initiatives?
4.How do marketers create a costeffective content supply chain to
sustain digital engagement?
5.How do marketers become engaging
brand storytellers?
2.How do I measure the impact of my
social marketing efforts?
© 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
The Premier Gathering
for Senior Marketing Leaders
May 10 – 12 / San Diego, CA
gartner.com/us/marketing
Simon Yates
Bryan Yeager
Managing Vice President
Director
1.How should digital marketing programs be
measured and optimized?
1.What platforms, tools and services should
marketers use to compete in an increasingly
digital world?
2.What are the best practices for acquiring
and distributing data, both internally and
externally?
3.How can marketers best use data to inform
strategic processes, such as market evaluation
and product development?
4.What are the most critical considerations
for designing and executing successful
multichannel marketing campaigns?
5.What are the best practices in building and
managing digital marketing programs?
“Excellent insights
and leading practices
in marketing. The
analysts are engaging
and offer practical ways
to improve marketing
effectiveness and ROI.”
2.How can marketers prioritize and
implement emerging digital trends for
business advantage?
3.How do marketers get the most out of their
existing marketing investments before bringing
new vendors into the fold?
Mike Greeves
Director, Digital Marketing
4.What skills and traits are required to build a
nimble tech- and data-driven marketing team?
5.What are the best practices for navigating
the vast and growing landscape of
technologies for marketers?
Visit gartner.com/us/marketing for agenda updates and to register.
3 ways to register Web
gartner.com/us/marketing
Email
[email protected]
Phone
1 866 405 2511
Jennifer Polk
Conference Chair and
Director, Gartner Research
© 2017 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.