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Exceptional Marketing Awards – Celebrating professional excellence EXCEPTIONAL Marketing Awards (EMA) celebrates excellence and innovation across the marketing process within the business spectrum. They recognise organisations and people who have pushed their brands towards measuring success through effective running of their marketing plans. This year these awards were presented on October 21, 2016 at the eighth Annual Marketers’ Convention held at the Elephant Hills in Victoria Falls. The EMA dinner was sponsored by Branding Concepts and the theme of the evening was “Hollywood Glam”. However the night was more about celebrating the achievements and organisations that have improved service delivery and executed their strategies well. The most coveted award of the night was the Marketer of the Year which was sponsored by Alpha Media Holdings. It was won by an enthusiastic marketer, who heads the marketing team at NetOne , Juliet Ziswa. This award is given to an individual who has spearheaded or implemented a financially viable promotional campaign. The award winner should be innovative and has put forward a successful and innovative idea and should be a team player. They are required to demonstrates the highest level of customer relationship management skills and should be hard working and be able to demonstrate extraordinary success despite unavailability of adequate resources. The first runner up for this award was Workmore Chimweta of National Foods and the second runner up was Andrew Tawodzera, marketing manager of Steward Bank. The song of the evening was “Mdara Achauya” by Jah Prayzah which was appropriate as Denny Marandure, CEO of ZOL collected the award for Marketing Oriented CEO of the Year, the second year in a row. As he accepted the award he defined marketing as “enthusiasm transferred to the consumer”. The criteria for this award, which was sponsored by Alpha Media Holdings as well, includes the following; the individual should be forward thinking, a risk taker and always comes up with innovative ideas. He/she should motivate and inspire marketers and other aspiring marketers around and should ensure that executions meet objectives. Other criteria looked at how the CEO or managing director makes quick decisions and is not always passed by time and actively shares responsibility with his or her team, as well as execute excellent communication skills and customer relationship management for both internal and external staff. Chipo Mtasa, TelOne CEO was the second runner up for this award, while Lance Mambondiani the CEO of Steward Bank was the first runner up. The award for the exceptional product/ service launch, which was sponsored by First Mutual Life, was a tightly contested one and was awarded to Steward Bank for their launch of Agent Banking. The first runner up was OneFusion which is a new comprehensive prepaid package for data, voice and SMS with loyalty bonuses launched by NetOne. The second runner spot was scooped by Zuva, for launching the Zuva Fuel Cash Card. The Integrated Promotional Campaign of the Year award went to One Fusion. This campaign was successfully and had most radio fanatics singing along to the Winky D jingle. A close contender to the award was the Econet 7x Promotion which was first runner up. The second runner up was the ZOL Fibroniks campaign. This year the award criteria was slightly different and focused more on how the campaign was executed using different channels. The award was sponsored by African Sun. The Customer Engagement Excellence Award was awarded to Multichoice. The first runner up was Gloria, while the second runner up was ZOL. The criteria of this award was as follows: the participants of this award should have established the ways in which customers share brand experiences and the customer engagement programs should prove to have a positive growth of the brand; the proNovember 3-9 2016 grams should be customer orientated and effective loyalty programmes should have been implemented; the participants should have established the ways in which customers share brand experience; the customer engagement programs should prove to have a positive growth of the brand and the programmes should be customer orientated. The award was sponsored by Select Research. To Z24 Steward Bank received the Best New Product/Service of the Year award Z23 Z24 November 3-9 2016 maz exceptional marketing awards SUPPLEMENT Exceptional Marketing Awards – Celebrating professional excellence Kudzai Mauwa received the Best Advert of the Year award on behalf of Econet Wireless. From Z23 The Exceptional Product Combo Award, which was sponsored by ZOL, was awarded to Ecocash Diaspora. EcoCash Diaspora is an exciting product designed with Zimbabweans around the world in mind. It is a safe, secure and instant way to send money to Zimbabwe. EcoCash Diaspora has partnered with various reputable agents and partners to make sending money back home more convenient, quick and stress-free. The first runner up was Cimas iGo, while the second runner up was Lobels and Arenel Biscuits. The Radio Advert of the Year was awarded to Tanganda for their fun, catchy jingle, “Tanganda is our tea”. This award was sponsored by VPCG. The first runner up was Econet for the Shinsoman Jingle. The second runner up was ZOL. The winner for the Best TV Advert was ZOL, while Ecosure and Econet were runners up. This award was sponsored by ZBC. Econet was awarded the Best Print Advert, while NetOne and TelOne were runners up. The Best Print Advert was sponsored by Daily News. These categories were dominated by the telecommunications sector. The Exceptional Corporate Social Responsibility Campaign was awarded to Econet for their Higher Life programme and the award was sponsored by NSSA. Some of the new awards that were awarded were the Brand Manager of the Year, The Chairperson’s Award and Best Website for 2016. Brand Manager of the Year award, which was sponsored by IMM, was awarded to Liberty Kazhanje from Econet Services. First runner up was Angela Mpala from National Foods and the second runner up was Sandra Dodo from Dairibord. The Chairperson’s Award which was awarded by the Chairperson of the EMA adjudication committee was Nash Paints, for being a promising brand. The award was sponsored by CBZ. The Best Website for 2016 award, which was sponsored by First Mutual Life, was awarded to Econet Wireless, while the first runner up was ZOL and the second runner up was Steward Bank. The Best Social Media and Digital Marketing Campaign, which was sponsored by ZOL, was awarded to Steward Bank. The runner ups for this award were Econet and ZOL respectively. For more information on the awards kindly contact [email protected] or [email protected] Nash Paints received the Chaiperson's award. One Fusion scooped the Integrated Promotional Campaign of the Year award. November 3-9 2016 Z25 maz exceptional marketing awards SUPPLEMENT ZOL awarded for marketing par excellence THE year 2016 has been a year of reckoning for Zimbabwe’s leading Internet Service provider (ISP) ZOL as we have been driven by determination, good leadership and team work to not only deliver on our goals, but also strive to be the best in our industry. This has seen ZOL receiving awards and recognition for its efforts in marketing, customer service excellence and leadership. On October 21, the Marketers Association of Zimbabwe (MAZ) awarded ZOL’s CEO Denny Marandure with the Marketing Oriented CEO of the Year Award at the 2016 MAZ Annual Awards ceremony, held at the Elephant Hills Hotel in Victoria Falls. This becomes the second year running that Denny has won this award, a clear indication of his leadership excellence in the field of marketing. The country’s leading ISP, ZOL Zimbabwe, was also nominated for and received the following awards: •Best Creative TV Ad 2016 (Fibroniks Lite) •Second runner up Integrated Promotional Campaign •Second runner up Radio Advert of the Year (I need ZOL Life) •Second runner up Customer Engagement Excellence •First runner up Website of the Year To add onto the accolade he received, Marandure was conferred the distinguished status of Fellow in the Chartered Institute of Consumer Management, (F-CICM) a reflection of his leadership qualities that have been the mainstay of ZOL’s rise to be the best internet service provider in Zimbabwe. Marandure had this to say: “I would like to thank Zimbabwe Exceptional Marketing Awards for this well deserved award. Broadband communications is the pivotal technological innovation in the 21st century, which has brought about widespread and dramatic impact on our society and is the biggest driver of economic growth. I feel honored and glad to play my part in this technological revolution. “Of course I cannot take sole credit for these awards. At ZOL Zimbabwe, we work as a team and believe that team work wins championships. ZOL Zimbabwe is small but a growing company. Therefore what got us these awards and many others is not our size, is our strength. At the cornerstone of our value creation is the quality of our network and the network experience that our parent company, Liquid Telecom has worked so hard to make it possible for us to offer such an immaculate service to homes and business alike. “We never let a day go by when we don’t challenge ourselves to find ways to do things better than we did yesterday. It’s at the very core of our company, the core of our culture and the drive of our employees. More work remains to be done, because there is no point ZOL CEO Denny Marandure having arrived you remain. We must prove ourselves worthy of these awards and we look forward to another fruitful and productive 2017”. While being rewarded for efforts in 2016 is a chapter that one can always look back upon for inspiration, it is also a fact that these awards present ZOL a challenge to retain these prizes in 2017 and improve on where the company did not come out on top. These awards are good, but as Marandure often says: “Where better is expected, good is not good”, thereby laying down a gauntlet that Team ZOL has to tackle in 2017. To find out more about what it is that makes ZOL the best Internet Service Provider and how you can get the best online experience, download our “myZOL” App on IOS or Android platforms for free, or visit our website www.zol. co.zw, drop into any of our shops located in Harare, Mutare and Bulawayo, or call us on 08677 111 111 for a connection, ZON…make that connection, because you deserve to live like this. ZOL CEO, Denny Marandure, addressing guests after receiving an award at the 2016 Exceptional Marketing Awards held in Victoria Falls. Z26 November 3-9 2016 MAZ EXCEPTIONAL MARKETING AWARDS SUPPLEMENT Eighth Annual Marketers Convention: Marketing to the new generation customer THE eighth Annual Marketers Convention was held at the Elephant Hills Resort in Victoria Falls from October 19 – 22, 2016 and brought together senior marketers industry leaders, business experts and academic experts from across the country who converged to share marketing insights and discuss different issues that affect the day to day running of business. The theme of the Convention was: The New Generation Consumer: Marketing to the Future. One of the greatest benefits of the conference was the diversity of speakers who were made up of top local industry professionals as well as branding experts from the region. One of speakers was Ethel Kuuya, a strategist and the managing director of Advisory K. She has conducted Strategy, transformation and organisational projects for over 30 Organizations in Southern Africa, West Africa, United Kingdom and United States. She is a former senior manager in PwC (Zimbabwe and Malawi), CHRODA, and EOH KPMG Botswana and has been a keynote speaker at various International Events. She emphasized on the need to dominate in the market by simply making use of data which will enable marketers to predict and steer which way a product or service that will trend, as well as understand the deep needs of the consumer. Kuuya stressed the importance of internal collaboration. What marketers say the product of service does should be what is on the ground. “More importantly though you need to have processes and systems that foster collaboration and yet most work processes are actually designed to deter collaboration when you look closely at it,” said Kuuya. Another speaker from the local front was Robin Vela. Vela is the chairman of the National Social Security Authority of Zimbabwe (“NSSA”), an institution with over US$1,3 billion of assets under management. Vela is a chartered accountant, a professionally qualified and experienced investment banker/ executive. He is a fellow of both the Institute of Chartered Accountants in England and Wales and the UK Chartered Securities Institute. Vela is also a member of the Institute of Directors in Southern Africa and the past Patron for the African Institute of Petroleum. He presented on the topic: The Human Capital Factor in Promoting (driving) Innovation. During the presentation he stated that: “Savvy leaders shape the culture of their company to drive innovation. They know that it's culture which includes the values, norms, unconscious messages, and subtle behaviours of leaders and employees often limit performance. These invisible forces are responsible for the fact that 70 percent of all organisational change efforts fail.” He stressed that organisational culture is far more important that any strategy that could be formulated. Lastly from the local speakers was Mellany Msengezi. She is the general manager - Marketing for Econet Wireless Private Limited. Driven by its core values of pioneering, professionalism and personal Econet Wireless is a company that creates value through technology in voice, broadband and overlay services. Msengezi has over 10 years experience in the marketing field obtained in the various positions she held within the organisation. She has particular experience and expertise in the areas of brand management, product development, product management and pricing as well as project management. She presented on the topic, “Integrating Big Data and Consumer Insights in Business Strategy.” She emphasised that, big data generates value from the storage and processing of very large quantities of digital information that cannot be analysed with traditional computing techniques. Marketers are able to use insights into customer behavior and usage to develop new products and services At this year’s Convention, MAZ also invited a digital media expert, Velly Bosega. He is the founder and CEO of AdClick Africa Media Group. He is also the publisher of SME South Africa, an online publication dedicated to SMEs and entrepreneurs in South Africa. Bosega has spent the past 13 years in the media and marketing industry. He also sits on the Mobile Marketing Association of South Africa board and the Association of Christian Media Board. His presentation was on the future of digital media. He challenged marketers and said although advertisers collect online and offline data, but are they converting it into targeted campaigns? He said that there is need to use a targeted survey to collect customer data that measure brand awareness and loyalty, engage customers and offer attractive incentives. From Mauritius, one of the speakers was Shyam Seebun. He is the founder and director of Institute of Marketing and Management in Mauritius. He is a fellow chartered marketer and has been working as a consultant and master trainer in the area of strategic branding and marketing for some of the top 100 rated companies. He posed a challenge to marketers to interrogate what they are doing to improve country branding. He used the case study if Mauritius and how he was actively involved in rebranding the nation. Marketers should be at the forefront of such activities as they are the branding experts. From Nigeria there was David Okeme who presented on, “Consumer Experience: the new wave in Marketing”. Okeme is a board member and marketing director of Unilever Nigeria PLC, a fellow of the National Institute of Marketing of Nigeria. He is the current president of Advertisers Association of Nigeria and a member of the executive board of the World Advertising Federation. He pointed out that media was becoming more complex and consumers are controlling, curating and filtering their media experiences. He stressed that the new breed of millennials are now transforming branding. They believe that branding is necessary but is no longer sufficient as it must be integrated with engagement marketing. It is no longer just about awareness, but about consistency. From Nigeria again, there was another powerful speaker, Joan Ihekwaba. She is a marketing executive of UAC Foods Limited, a joint Venture Business of UAC of Nigeria Ltd and Tiger Brands Ltd South Africa. With over 20 years’ experience in FMCG Industry, under Unilever, she is also a member of Chartered Institute of Marketing (CIM), UK, a Fellow of National Institute of Marketing of Nigeria (NIMN), an associate member of Advertising Practitioners’ Council of Nigeria (APCON) and is currently the first vice president of Advertisers’ Association of Nigeria (ADVAN). She presented on the topic: Marketing to the Bottom of the Pyramid. The official opening of the Convention was officiated by the Information Communication Technology, Postal and Courier Services Deputy Minister Dr Win Mlambo. He was also responsible for the overseeing the transition of the new MAZ board of directors. Tapuwa Mandimutsira who has been the president of the Association from 2014, handed over the reins to Agrippa Mugwagwa. Other new board members that are now on the MAZ board include, Unaiswi Nyikadzino, More Moyo, Dr Elderette Shereni, More Moyo, Musekiwa Tapera and Professor Zororo Muramba. Together with already present board members, Emmanuel Nyamayedenga, Melanie Gumbo (Vice president), Patricia Murambinda and Juliet Ziswa. MAZ would like to thank its valued sponsors and partners for making this event successful. For more information about MAZ events kindly contact, [email protected] or [email protected] Why project management training and certification is necessary Tororiro Isaac Chaza TAWANDA Kurasa is on cloud 19 having recently certified as a project management professional (PMP). Like many other thousands of professionals worldwide Isaac has been practicing both locally and abroad for the past 10 years as an engineer, he has worked in parastatals, private companies and listed companies such as Liquid Telecommunications as a project manager, delivering projects worth millions of dollars. To Z27 Z27 November 3-9 2016 MAZ EXCEPTIONAL MARKETING AWARDS SUPPLEMENT Why project management training and certification is necessary From Z26 In terms of best practice in the field of project management, despite possessing a Bachelor’s degree in Engineering and an MBA qualification, Kurasa was not recognised as a project manager before certification. This is the predicament of thousands of professionals out there not only in Zimbabwe but all over the world. As the immediate past president of Project Management Zimbabwe (PMZ )Henry Mkhwananzi said: “It is high risk for sponsors in the public and private sector, to entrust large scale projects worth millions of dollars into the leadership hands of uncertified project managers”. PMZ research has shown that the local public sector is fraught with ‘accidental’ project managers as many people are called to undertake project management responsibilities with little or no preparation. These ‘accidental’ project managers are selected for their managerial/technical expertise but lack competency to deliver projects. In Zimbabwe and, as in most sub-Saharan African countries the level of project management training and certification is nascent, albeit ominously low, given that these countries undertake massive infrastructural development projects. Hence projects fail due to incompetency in project management and the lack of appropriate project governance thereof, giving rise to opportunistic corruption. Governments of a number of developed and emerging economies have gone to the extent of mandating enabling policies geared towards the acceleration of project management talent development in the public and private sectors in order to spur economic growth support. A case in point is the UK government, which innovated by setting up a central Major Projects Authority (MPA) in 2011, by way of a Prime Ministerial Mandate. The reasons for setting up the MPA were cited thus: “There is currently no cross-governmental understanding of the size and cost of government’s major projects portfolio, or of the cost and viability of the projects within it. This failure will hinder our ability to prioritise and manage these huge costly projects,” (Prime Minister’s Mandate on Major Projects — Gov.uk, 2011). Similar developments have been attested in countries, such as Canada, USA, most EU bloc countries, Pakistan, Bangladesh, etc. where governments have pronounced the setting up of capacity development policies to enhance project management capabilities and attendant governance. Governments are prompting project management implementation to spearhead infrastructure development and innovation for sustained global competitiveness. Project Management Zimbabwe is the Zimbabwe’s largest association of project managers, among its various mandates, the institute provides guidelines for certification of project managers. There are about 750 000 PMPs worldwide to date, and 50 percent of this number are in the USA and EU region, while Zimbabwe has less than 100 known PMPs to date. While the PMP certification is the world’s most popular project management credential, there are other equally good qualifications such as the PGDPM (Post Graduate Diploma in Project Management), CAPM (Certified Associate in Project Management), CPM/ DPM (Certificate & Diploma in Project Management) including the PRINCE2. In support of the country’s national development plan the Zim-Asset programme, PMZ advocates for accelerated talent development in the area of project management and project governance, inter alia, as a prerequisite for economic growth support and mitigation of project failure and the consequent corruption. Continued use of non-certified and untrained, ‘accidental’ project managers will have a detrimental effect of monolithic project failure and corruption in the public and private sector, and International Development project endeavours. It is recommended that Zimbabwe parastatals and public organisations implementing key national development programmes and projects such as ZESA, ZINARA, CAAZ, ZIMDEF, ZINWA to name but a few must set up project management offices resourced by qualified and certified project managers. The Office of the President is the ideal authority to set up, monitor and evaluate PMBOK based government portfolio and programme management governance structures. In support of the country’s national development plan the Zim-Asset programme, PMZ advocates for accelerated talent development in the area of project management and project governance, inter alia, as a prerequisite for economic growth support and mitigation of project failure and the consequent corruption. The founder and director of Institute of Marketing and Management in Mauritius Shyam Seebun making his presentation at the Convention. NSSA board chairman Robin Vela delivering his presentation at 8th Annual Marketers Convention held at the Elephant Hills Resort in Victoria Falls. Z28 November 3-9 2016 maz exceptional marketing awards SUPPLEMENT Ziswa crowned 2016 Marketer of the Year NETONE’s marketing executive Juliet Ziswa was recently crowned the Marketers’ Association of Zimbabwe (MAZ) Exceptional Marketing Awards held on October 21 at the2016 at the 8th Annual Marketers’ Convention held at the Elephant Hills in Victoria Falls. Ziswa (JZ) speaks to the Financial Gazette on the importance of the award and other issues. Juliet Ziswa (centre) receiving the Marketer of the Year Award. Q: Who is Juliet Ziswa? JZ: I am a a passionate, transformational leader and marketing enthusiast with over 15 years of local and international work experience and exposure. I have a solid, rich and successful business and marketing experience in building purposeful brands, development of brand strategies, brand positioning, customer service excellence and high performing results oriented teams. Q: What does this award mean to you as Juliet Ziswa? And what does the same award to you as NetOne’s marketing executive? JZ: This award represents a NetOne that is ready to ignite and explode in the market. Q: What is most interesting about your career especially in this harsh economic environment? JZ: The current economic conditions present the most opportunities to a marketer and businesses at large. It calls for a 'business unusual approach' with a lot of creativity and innovation. That is a sweet spot to be in. Q: As a marketer, what has been your major learning curve? JZ: Shifting from book marketing to real marketing for real people with real needs. It is extremely important to empathise with our consumers who are the end users of our products and services Q: What is the biggest work related challenge you have faced as a marketer? JZ: Getting team members and the business to appreciate the role of marketing in the organisation. It is important for organisations to understand that marketing is a strategic function which drives the culture and growth agenda of the business. Q: In brief can you outline some of your award winning marketing campaigns? JZ: I am associated with award winning campaigns from the time I started my marketing career. Some of the awards include: 1. The first ever Gold Loerie Award for sub Saharan Africa which was awarded in 2014 to Sunlight Chiedza Campaign. 2. MAZ Campaign of the Year 2014: Sunlight Chiedza. 3. OneFusion Exceptional Campaign of the Year MAZ 2016 to name just a few. Q: What is your work ethic? JZ: Be the best that you can be all the time in order to make a meaningful difference. Q: What are your major achievements as a marketer? JZ: Landing campaigns for purposeful brands that make a real difference in people's lives. •Leading and consistently maintaining number 1 market share when I worked in FMCG. •Launching brands in nascent markets of Africa: Kenya, Nigeria ( Rexona and Sunlight) •Market share and brand equity growth •Award winning campaigns Q: According to a sector performance report for the quarter to June from POTRAZ, two of the mobile networks registered declines in the revenues market share while only NetOne registered an increase of 4,7 percent, can you explain to the readers how NetOne managed to gain market share on mobile subscriptions? JZ: NetOne is poised for growth as it has deployed the Mobile Broadband Project. In addition, just landing 'brilliant business fundamentals and basics' based on real consumer understanding is driving this growth. Q: where do you see NetOne as a brand today and in the next five years? What attributes will be driving that success? JZ: NetOne is a brand with strong root strengths. I see NetOne becoming a true network of choice. This success will be driven by consumer empathy and delivering relevant solutions. Q: What are your future goals? JZ: To see more lives transformed. Q: Your last words to fellow marketers in Zimbabwe? JZ: Learn by doing! Work hard, there is no substitute for working hard. Someone once said, if it is to be it's up to me. Juliet Ziswa holding her award. November 3-9 2016 Z29 MAZ EXCEPTIONAL MARKETING AWARDS SUPPLEMENT 2016 EMA winners Marketing Oriented CEO 2016 winner: Denny Marandure Gerald Ngonyamo of Multichoice receives award on behalf of the Company for Customer Engagement Excellence Marketing Oriented CEO 2016 Award winner: Denny Marandure First runner-up: Chipo Mtsa Second runner-up: Lance Mambondiani Marketer of the Year 2016 Award winner: Juliet Ziswa First runner-up: Workmore Chimweta Second-runner: Andrew Tawodzerwa Exceptional New Product/Service 2016 Award winner: Steward Bank – Agency Banking First runner-up: NetOne One Fusion Second runner-up: Zuva Fuel Cash Card Integrated Promotional Campaign of the Year Award winner: NetOne One Fusion First runner-up: Econet 7X Promotion Second runner: ZOL Fibrolinks Customer Engagement Excellence Award Award winner: Multichoice First runner-up: Gloria Second runner-up: ZOL Exceptional Product Combo of the Year Award winner: Ecocash Diaspora First runner-up: Cimas iGo Second runner-up: Lobels and Arenal Biscuits Best Radio Advert 2016 Award winner: Tanganda Tea (Tanganda is our tea) First runner-up: Econet Second runner-up: ZOL Best Print Advert 2016 Award winner: Econet First runner-up: NetOne Second runner-up: TelOne Best TV Advert 2016 Award winner: ZOL First runner-up: Ecosure Second runner-up: Econet Best Social and Digital Marketing Campaign Award winner: Steward Bank First runner-up: Econet Second runner-up: ZOL Best Website for 2016 Award winner: Econet First runner-up: ZOL Second runner-up: Steward Bank Exceptional Corporate Social Responsibility Campaign of the Year Award winner: Econet First runner-up: Barclays Bank Brand Manager of the Year Award winner: Liberty Kazhanje First runner-up: Angela Mpala Second runner-up: Sandra Dodo Chairperson Award Award winner : NashPaints. Econet Wireless receives the award for the Best Corporate Social Responsibility