Download Biography - Warrington College of Business

Warrington College of Business
Department of Marketing
212 Bryan Hall
PO Box 117155
Gainesville, FL 32611-0000
352-392-0161 x1231
352-846-0457 Fax
Debanjan Mitra
Biography
Interests
Quality, Innovation, Metrics, Long-Term Effects, Customer Satisfaction, Customization, Market Entry, Brand
Management, Organizational Evolution, Survival Analysis, Time-Series Analysis
Education
Ph.D., New York University, 2003; M. Phil., New York University, 1999; P.G.D.M., Indian Institute of
Management, 1990; B. Tech., Indian Institute of Technology, 1988.
Professor Mitra’s research encompasses (i) the antecedents and consequences of quality and innovation with a
specific focus on the dynamics of these relationships, (ii) the development of organizational, product, and
personnel quality metrics and (iii) an evaluation of their long-term impact on market entry, market
performance, and customers’ perceptions. He uses analytical and econometric methods to understand these
effects over time and across firms, product categories, and brands.
Professor Mitra’s research has been published in the Journal of Marketing, Journal of Marketing Research, Marketing
Science, Management Science, Journal of Retailing, International Journal of Research in Marketing, Marketing Letters,
and Harvard Business Review. Professor Mitra and his research has been recognized with the American
Marketing Association’s Varadarajan Award for Early Career Contributions to Marketing Strategy Research,
Harold H. Maynard Award, and Excellence in Global Marketing Research Award, Marketing Science Institute’s
Young Scholar and Robert D. Buzzell Award, Finalists of INFORMS’ John D. C. Little Award and Frank M. Bass
Award, and as an Academy of Marketing Science’s Emerging Distinguished Scholar. Prior to obtaining his
Ph.D., Professor Mitra worked in various marketing positions at Coca Cola and Diageo in India. Prof. Mitra’s
research has obtained wide media coverage including The Wall Street Journal, The Financial Times, Business
Week, Forbes, and CNN. He currently teaches marketing management and strategy.
Recent Publications
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“A Theory for Market Growth or Decline”, Marketing Science, forthcoming.
“Customer Portfolio Composition and Customer Equity Feedback Effects: Student Diversity and
Acquisition in Educational Communities,” Marketing Letters, 2013 (January), 71-84.
“What is Quality? An Integrative Framework of Processes and States,” Journal of Marketing, 2012 (July),
1-23.
“Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and
Empirical Tests,” Journal of Retailing, 2009 (June), 184-199.
“Metrics – When and Why Non-Averaging Statistics Work,”Management Science, 2009 (January), 4-15.
The Foundation for The Gator Nation
An Equal Opportunity Institution
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“Does Academic Research Help or Hurt MBA Programs? How much?” Journal of Marketing, 2008
(September), 31-49.
Innovations' Origins: When, By Whom, and How are Radical Innovations Developed?” Marketing
Science, 2009 (January),166-179.
Honors and Awards
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American Marketing Association Varadarajan Award for Early Career Contributions to Marketing
Strategy Research, 2013
American Marketing Association Harold H. Maynard Award, 2012
American Marketing Association Excellence in Global Marketing Research Award, 2011
Sheth Biennial Academy of Marketing Science Emerging Distinguished Scholar, 2011
Marketing Science Institute Young Scholar, 2009
Robert D. Buzzell Marketing Science Institute Best Paper Award, 2007
Finalist, INFORMS John D. C. Little Best Paper Award, 2006
Finalist, INFORMS Frank M. Bass Best Dissertation-Based Paper Award, 2006
American Marketing Association Doctoral Consortium Faculty, 2007
George Burton Hotchkiss Fellow Award for outstanding performance in New York University’s Stern
School of Business Ph.D program, 2000