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Marketer of the Year 2008 Nomination form This nomination form should accompany the submission to the judges - See the nomination process. We are looking for an exceptional marketer with vision, insight and drive for excellence that makes your business triumph above the rest. Do you have an extraordinary story to share? Please outline how you made your brand, service or organisation an outstanding success.: • The marketing challenge faced • The key aims and objectives • The strategy adopted and implications for the business • Key consumer insights driving the strategy • The key actions taken, or tactics used • The impact on the marketplace and how success was measured Nominations should be sent to: Marketer of the Year Award Marketing Magazine 1 Albert Park Sandycove Co. Dublin Fax 01 280 7735 or email [email protected] Name of the Nominee (you can nominate yourself) Company Position Brand/Product/Service Reasons for the nomination Nominations close on Friday, 26th September 2008. Marketer of the Year 2008 Recognising the talent that drives marketing success Call for entries You can also download the nomination form from www.marketing.ie or www.alternatives.ie Organised by In association with Rules & nomination process ! 1. Nominations must relate to an individual who has displayed excellence in marketing within an organisation. Judges Chairperson Paul Farrell Commercial Director The Irish Times David Courtney 2007 Niall O’Grady, Permanent TSB, who with the persuasive power of the Sopranos’ Frank Vincent, turned up the heat on the current account market. 2006 Maurice Breen, C&C, for revitalising the UK cider market Marketing Talent Driving Business Success Permanent TSB, Bulmers cider, Goodfella’s pizza, Newbridge Silverware, are some of the leading brands driven by the passion and commitment of Ireland’s best marketing talent and recognised by the Marketer of the Year award since its inception in 1993. It is great marketing talent that gives these Irish businesses their success stories. It is exceptional Marketers with vision, insight and drive for excellence, that make these businesses triumph above the rest. Marketing Magazine and Alternatives, The Marketing Talent House, sponsors of the Marketer of the Year, salute those with exceptional marketing talent. If you are one of these outstanding marketers then we invite you to take part in the Marketer of the Year 2008. with one of Ireland’s favourite tipples. 2005 Greg McAweeney, RaboDirect, for straight-talking customers into banking on cyper-space. 2004 William Doyle, Newbridge Silverware, for bringing a brand into the twenty first century with contemporary design. 2003 Mary Davis and Suzanne Weldon, Special Olympics, for handling frightening logistics and making it all even more special. Head of Product Marketing – Consumer Banking Bank of Ireland Bernadette Coyne Managing Director Amárach Research Loretta Dignam Marketing Director – Convenience Division Kerry Foods Pat Kinsley Director Neworld Associates Dr. Damien McLoughlin 2. The Marketer of the Year Award recognises work undertaken by marketers and evidenced, in particular, in the past two years. The person will be someone who through strategy, innovation, communications and impact on the market place has made their brand, product or service an outstanding success. 3. Nominations are made by submitting the nomination form overleaf which is to be accompanied by a short submission (not more than four pages and not less than two). How you made your brand, service or organisation an outstanding success: • The marketing challenge faced • The key aims and objectives • The strategy adopted and implications for the business • Key consumer insights driving the strategy • The key actions taken, or tactics used • The impact on the marketplace and how success was measured 4. All submissions will be considered by the panel of judges. The panel may request additional information or clarification from nominees. 2002 Brian Goold, Bio-Medical Research, Slendertone, for toning the abs of a nation. Professor of Marketing UCD Michael Smurfit Graduate Business School 5. A shortlist of nominees will be selected by the judging panel. Those shortlisted may be required to attend a presentation with a number of the judges. 2001 John Keogh, Bulmers, for creating a renaissance of the Anne Mulcahy 6. The judges decision is final. nation’s favourite cider. 2000 Pat Rigney and David Phelan, Boru Vodka, for introducing the world to the first ever Irish vodka. 1999 John Foley, Waterford Crystal, for understanding what Head of Marketing – Lager Brands Diageo Ireland Brian Sparks Managing Partner Agency Assessments International 7. Nominees must be available to attend the award lunch on Thursday, 6th November 2008. 8. The closing date for entries is Friday, 26th September 2008. keeps a premium product premium. 1998 Denis O’Riordan, Golden Vale, for making cheese a fun kiddie favourite with Cheesestrings. 1997 Simon and Amanda Pratt, Avoca Handweavers, for taking a cottage industry into a huge and appreciative market. 1996 Raymond Coyle, Largo Foods, for showmanship in putting real buffaloes in a field to promote Hunky Dories. ! 1995 Frank Cruess-Callaghan, Waterford Stanley, for ensuring many homes have a traditional hearth for a long time to come. 1994 Michael O’Rourke, Green Isle Foods, for showing the world we can do great pizza with Goodfella’s. 1993 Liam Marnane, Cadbury, for knowing that all we really wanted was a biscuit with chocolate swirls and a Time Out. ! ! !