national treasure - The Walt Disney Company Nordic
... when “National Treasure” grossed more than $347 million worldwide upon its release in 2004. In fact, despite its fervent plunge into American history, the movie made almost exactly the same amount of money overseas as it did stateside. “I’m always surprised when an audience likes what we do,” readil ...
... when “National Treasure” grossed more than $347 million worldwide upon its release in 2004. In fact, despite its fervent plunge into American history, the movie made almost exactly the same amount of money overseas as it did stateside. “I’m always surprised when an audience likes what we do,” readil ...
- Club
... This time of the year, for us at Club MarkUp, not only marks the end of an year full of activities, also the consummation of the most awaited event - the Marketing World Cup. This is a special edition covering the highlights of Marketing World Cup 2011. Glimpses of triumph, struggle, competition and ...
... This time of the year, for us at Club MarkUp, not only marks the end of an year full of activities, also the consummation of the most awaited event - the Marketing World Cup. This is a special edition covering the highlights of Marketing World Cup 2011. Glimpses of triumph, struggle, competition and ...
History of Indian Cinema
... age it is imperative for every filmmaker to market his movie once it is completed. The lag between the completion and release of any movie can have a fatal effect if it is not promoted effectively and smartly. Thus, for a movie to stand out in the minds of the audience, it is important that the meri ...
... age it is imperative for every filmmaker to market his movie once it is completed. The lag between the completion and release of any movie can have a fatal effect if it is not promoted effectively and smartly. Thus, for a movie to stand out in the minds of the audience, it is important that the meri ...
case study: marketing of the brand bollywood
... Since films fall into pure services category they are highly perishable products. Films also have a limited distribution period and hence have a short shelf life. They may play in the theatres for a week, few weeks or as ...
... Since films fall into pure services category they are highly perishable products. Films also have a limited distribution period and hence have a short shelf life. They may play in the theatres for a week, few weeks or as ...
Nonprofit Marketer of the Year - American Marketing Association
... Investing in the Growth and Use of Nonprofit and Social Marketing Knowledge ...
... Investing in the Growth and Use of Nonprofit and Social Marketing Knowledge ...
Marketer of the Year
... 2. The Marketer of the Year Award recognises work undertaken by marketers and evidenced, in particular, in the past two years. The person will be someone who through strategy, innovation, communications and impact on the market place has made their brand, product or service an outstanding success. ...
... 2. The Marketer of the Year Award recognises work undertaken by marketers and evidenced, in particular, in the past two years. The person will be someone who through strategy, innovation, communications and impact on the market place has made their brand, product or service an outstanding success. ...
Independent film companies can not afford as much
... with press editorial coverage to raise release awareness. ...
... with press editorial coverage to raise release awareness. ...
BAL I BO
... Robert Connolly is the writer and director of the feature films THE BANK (2001) and THREE DOLLARS (2005). He is also the producer, together with his business partner John Maynard, of the award-winning films, THE BOYS and ROMULUS, MY FATHER (starring Eric Bana and Franke Potente). Robert has garnered m ...
... Robert Connolly is the writer and director of the feature films THE BANK (2001) and THREE DOLLARS (2005). He is also the producer, together with his business partner John Maynard, of the award-winning films, THE BOYS and ROMULUS, MY FATHER (starring Eric Bana and Franke Potente). Robert has garnered m ...
Marketing Slide Show File
... public with posters, promos and ads , bus billboards, road billboards, teaser trailers on TV, main actors show up on major talk shows etc. • Internet blitz of bloopers, behind the scenes clips and other viral videos – YouTube. • Corporate and product tie-ins – Before the release of the Grinch Who St ...
... public with posters, promos and ads , bus billboards, road billboards, teaser trailers on TV, main actors show up on major talk shows etc. • Internet blitz of bloopers, behind the scenes clips and other viral videos – YouTube. • Corporate and product tie-ins – Before the release of the Grinch Who St ...
Oscar bait
Oscar bait is a term used in the film community for movies that appear to have been produced for the sole purpose of earning nominations for Academy Awards or ""Oscars"", as they are commonly known. They are usually released just in advance of Oscar season, late in the calendar year, so as to meet the minimum eligibility requirements for the awards and be fresh in the minds of Oscar voters. The prestige or acclaim the studio may receive from the nomination or award is often secondary to the increased box office receipts such a film may garner; some films may even be depending on it to turn a profit.Films seen as Oscar bait often have distinct characteristics. Lavishly produced epic length period dramas, often set against tragic historical events, are frequently seen this way and often contend for the technical Oscars such as cinematography, makeup and hairstyling, costume design or production design. Alternatively, if set in the present, the plot may center around a character with a physical or mental disability. The cast may well include actors with previous awards or nominations, a trait that may also be shared by the director or writer. The film may also deal with a tragic historical event such as the Holocaust.While the term has been used in discussions of films since at least 1948, and studios have always tended to release at least some films that seemed intended for Oscar voters near the end of the year, the explicit use of the Oscar nominations as a promotional strategy dates to 1978. That year, Michael Cimino's The Deer Hunter was shown only to limited audiences heavy with Oscar voters and critics for just long enough to be eligible, and then went into wide release after the nominations were announced. It ultimately won that year's Best Picture Oscar. In later years other studios emulated the strategy, and in the early 21st century the term has come into wide use among both filmmakers and viewers.Films termed ""Oscar bait"" are not always successful. Many films that seemed to critics to aspire to nominations, perhaps too blatantly, have instead received none at all. Audiences have in turn avoided those films in favor of those that did receive nominations. In a 2014 study of 3,000 films released since 1985, two UCLA professors identified the 1990 film Come See the Paradise as the most deliberately targeted for the Oscars. It did not receive any nominations and failed at the box office.