Download Marketer of the Year

Marketer of the Year
2008
Nomination form
This nomination form should accompany the submission to the judges - See the nomination process.
We are looking for an exceptional marketer with vision, insight and drive for excellence that makes your business triumph
above the rest. Do you have an extraordinary story to share?
Please outline how you made your brand, service or organisation an outstanding success.:
• The marketing challenge faced
• The key aims and objectives
• The strategy adopted and implications for the business
• Key consumer insights driving the strategy
• The key actions taken, or tactics used
• The impact on the marketplace and how success
was measured
Nominations should be sent to:
Marketer of the Year Award
Marketing Magazine
1 Albert Park
Sandycove
Co. Dublin
Fax 01 280 7735 or email [email protected]
Name of the Nominee (you can nominate yourself)
Company
Position
Brand/Product/Service
Reasons for the nomination
Nominations close on Friday, 26th September 2008.
Marketer of the Year
2008
Recognising the talent that drives marketing success
Call for entries
You can also download the nomination form from www.marketing.ie or www.alternatives.ie
Organised by
In association with
Rules & nomination process
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1. Nominations must relate to an individual who has displayed excellence in
marketing within an organisation.
Judges
Chairperson
Paul Farrell
Commercial Director
The Irish Times
David Courtney
2007 Niall O’Grady, Permanent TSB, who with the persuasive
power of the Sopranos’ Frank Vincent, turned up the heat on the
current account market.
2006 Maurice Breen, C&C, for revitalising the UK cider market
Marketing Talent
Driving Business Success
Permanent TSB, Bulmers cider, Goodfella’s pizza, Newbridge
Silverware, are some of the leading brands driven by the
passion and commitment of Ireland’s best marketing talent
and recognised by the Marketer of the Year award since its
inception in 1993. It is great marketing talent that gives
these Irish businesses their success stories. It is exceptional
Marketers with vision, insight and drive for excellence, that
make these businesses triumph above the rest.
Marketing Magazine and Alternatives, The Marketing Talent
House, sponsors of the Marketer of the Year, salute those
with exceptional marketing talent. If you are one of these
outstanding marketers then we invite you to take part in
the Marketer of the Year 2008.
with one of Ireland’s favourite tipples.
2005 Greg McAweeney, RaboDirect, for straight-talking
customers into banking on cyper-space.
2004 William Doyle, Newbridge Silverware, for bringing a
brand into the twenty first century with contemporary design.
2003 Mary Davis and Suzanne Weldon, Special Olympics,
for handling frightening logistics and making it all even more special.
Head of Product Marketing –
Consumer Banking
Bank of Ireland
Bernadette Coyne
Managing Director
Amárach Research
Loretta Dignam
Marketing Director – Convenience Division
Kerry Foods
Pat Kinsley
Director
Neworld Associates
Dr. Damien McLoughlin
2. The Marketer of the Year Award recognises work undertaken by marketers
and evidenced, in particular, in the past two years. The person will be
someone who through strategy, innovation, communications and impact
on the market place has made their brand, product or service an
outstanding success.
3. Nominations are made by submitting the nomination form overleaf which is
to be accompanied by a short submission (not more than four pages and not
less than two).
How you made your brand, service or organisation an outstanding success:
• The marketing challenge faced
• The key aims and objectives
• The strategy adopted and implications for the business
• Key consumer insights driving the strategy
• The key actions taken, or tactics used
• The impact on the marketplace and how success was measured
4. All submissions will be considered by the panel of judges. The panel may
request additional information or clarification from nominees.
2002 Brian Goold, Bio-Medical Research, Slendertone,
for toning the abs of a nation.
Professor of Marketing
UCD Michael Smurfit
Graduate Business School
5. A shortlist of nominees will be selected by the judging panel. Those shortlisted
may be required to attend a presentation with a number of the judges.
2001 John Keogh, Bulmers, for creating a renaissance of the
Anne Mulcahy
6. The judges decision is final.
nation’s favourite cider.
2000 Pat Rigney and David Phelan, Boru Vodka,
for introducing the world to the first ever Irish vodka.
1999 John Foley, Waterford Crystal, for understanding what
Head of Marketing – Lager Brands
Diageo Ireland
Brian Sparks
Managing Partner
Agency Assessments International
7. Nominees must be available to attend the award lunch on Thursday, 6th November 2008.
8. The closing date for entries is Friday, 26th September 2008.
keeps a premium product premium.
1998 Denis O’Riordan, Golden Vale, for making cheese a fun
kiddie favourite with Cheesestrings.
1997 Simon and Amanda Pratt, Avoca Handweavers, for
taking a cottage industry into a huge and appreciative market.
1996 Raymond Coyle, Largo Foods, for showmanship in
putting real buffaloes in a field to promote Hunky Dories.
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1995 Frank Cruess-Callaghan, Waterford Stanley, for
ensuring many homes have a traditional hearth for a long time to come.
1994 Michael O’Rourke, Green Isle Foods, for showing the
world we can do great pizza with Goodfella’s.
1993 Liam Marnane, Cadbury, for knowing that all we really
wanted was a biscuit with chocolate swirls and a Time Out.
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