Download Cluster for Innovative Marketing

Innovative Marketing – Introduction
Communicational instruments integrated into the marketing mix connecting the “corporate
values” of a company/organization to another type values, for example: life style, sport, ecology,
etc. Thus, the company / organization uses unconventional for its "assets" to realize its objectives
and approaches.
PROVIDING AN ASSET  ASSET  USE ASSET
TIME
Why Innovative Marketing Approach?
More and more traditional tools lose their effectiveness as the sustainability of innovative tools
constantly growing.
Our team strongly believes in the benefits of their application as the most useful and successful
for the following reasons:
• Untraditional and integrated tool - a combination of different marketing tools.
• Differentiated marketing tool - an innovative marketing approach allows to be blocked
by the competitive use of traditional marketing approaches which are unable to measure
the actual performance.
• Winning tool - can be measured.
• Return on Investment - Innovative Marketing "asset / product" has a much greater effect
and interest in its coverage in the media. He gets a double return in excess of the expected
effect on ordinary IP publication.
• A variety of purposes - information campaigns, hospitality, positioning new brands,
entering new markets.
Why an innovative marketing approach?
o Reduce the effectiveness of the mass media - the cost of mass media increased
continuously, while their efficiency is reduced. Innovative marketing, which is based
on sponsorship platforms, ensure efficiency because in a unique way "transfers" the
message to the key target group by engaging it in the realization of this event.
o Change in the social priorities - More and more customers are looking for ways in
which their organizations to be associate with certain characters, events, celebrities
and others.
o Thanks to the innovative sponsorship platforms, organizations fail to associate their
values with those characters, events, celebrities and others, which transmit their
messages to target groups.
o Perception of the customer - We are aware that customers are overwhelmed by
advertising, but innovative marketing approach was well received because it keeps
the customer to participate in the action itself, experiencing the uniqueness of the
event.
Why traditional advertising is losing its influence?
o Traditional advertising market crashes every day, publishing daily more than 1000
billboards, TV commercials, radio, videos, etc. This leads to loss of viewers'
attention!
o While its effectiveness decreases, the price of traditional advertising increases.
o In a variety of media, it is difficult to be selected one that reaches the entire
population. The audience is fragmented.
o Internet gives customers the chance to receive detailed product information, compare
product prices, read reviews and share a product.
o But this does not guarantee a purchase!
Why Innovative Marketing Approach is effective?
Traditional advertising overload user while innovative marketing attract the
customer's attention with that which customer likes.
For example:
o 74% of people love sports.
o Their enthusiasm is the most influential media!
o 9/10 customers would buy a product associated with sport or hobby!
o Innovative marketing is the most direct path to the customer!
Comparative information:
o Advertising expenses:
o Expenses of traditional advertising and sponsorship:
 The level of cost of traditional advertising decreases each year while the
choice of innovative marketing approach increases.
 The volume of spending for online advertising also increases.
Innovative Marketing: OUR APPROACH
Identify your goals
We identify your goals.
We apply our own methodology
We identify – We create - We deliver to target groups through the impact of sports entertainment
and high society events like for you to make specific marketing plan aimed at reaching the target
groups.
We believe at 360 º approach
We consider the approach to action from all points of view in perspective: "top-down" and
"bottom-up". We compare and use the best practices in the field, recognize impact of various
factors, characteristics of the market, the difference with other competitors in order to achieve an
innovative but practical solution.
We believe in partnership
Work with you to achieve the best solutions.
Innovative Marketing:
The "360 °" approach creates a "BIG IDEA"
The “Big Idea” is at the center of creativity, the message and the activation of
your marketing program!