Download our Capabilities Statement

Innovative Strategies on Marketing
Isom Events—Who Are We?
Isom Events is a full-service marketing and management
firm.* We provide excellent customer service, stellar
management strategies, and cutting-edge campaigns in
the following areas:
 Conference Planning
 Strategic Communications
 Program Management
 Management Consulting
* 8(a) SBA Federal Government Certification
Innovative Strategies on Marketing
NAICS Codes
541611
518210
541810
541870
561920
541430
541613
541910
541720
Administrative Management and General
Management Consulting Services
Data Processing, Hosting, and Related
Services
Advertising Agencies
Advertising Material Distribution
Services
Convention and Trade Show Organizers
Graphic Design Services
Marketing Consulting Services
Marketing Research and Public Opinion
Polling
Research and Development in the Social
Sciences and Humanities
611430
Professional and Management
Development Training
512110
Motion Picture and Video Production
512191
Teleproduction and Other
Postproduction Services
541922
Commercial Photography
541511
Custom Computer Programming
Services
541820
Public Relations Agencies
541860
Direct Mail Advertising
541850
Display Advertising
541921
Photography Studios, Portrait
711320
Promoters of Performing Arts, Sports,
and Similar Events without Facilities
532299
All Other Consumer Goods Rental
Innovative Strategies on Marketing
Conference Planning
ITT Annual International Defense Conference
Conference Planning Services
•
•
Health and Human Services Women’s Health Summit
•
•
•
Conference and Tradeshow Planning—Whether 10
or 10,000 attendees, all aspects of the conference are
executed to perfection, from site surveying to contract
negotiation to staffing.
Conference Marketing—Online and offline marketing
campaigns keep attendees up-to-date and increase
conference and event attendance.
Staffing—Solicitation and management of staffing is
key, and customer service is essential for all Isom
Events conferences.
Travel Coordination—Coordination and negotiation
of airfare, hotel, and transportation provide our clients
the best in value and service.
Team-Building Events—Let us help you build morale
and motivate performance during your conference,
with innovative team-building activities!
Innovative Strategies on Marketing
Strategic Communications
Research Design and Facilitation
Strategic Communications Services
•
•
Newsletters / Print Media
•
Research—Ensure accuracy with primary and
secondary research, including focus groups,
surveys, online, phone, Web, and in-person
research tactics.
Graphic and Web Design—Communicate
and connect with your target audience using
innovative design and the infinite possibilities
of Web technology. We specialize in
developing high-end print collateral and Web
campaigns, including content development.
Pre- and Post-Video Production—When you
need to go beyond paper, our video
production services ensure your message is
translated visually as well as in print, including
location scouting, script development,
production planning, and editing.
Innovative Strategies on Marketing
Program Management
Consumer/ Member Acquisition
Program Management Services
•
•
Healthcare Promotion
•
Program Management—Create programs
that engage customers and achieve your
desired outcome with persuasive content,
compelling marketing tactics, and strategic
promotion.
Healthcare Promotion—Ensure your
healthcare outreach is relevant and engages
your target audience through print, Web,
video, and social media so health messages
are not only received but embraced.
Customer / Member Acquisition—Build
successful, lasting relationships with
members, customers, and prospects,
including crafting an integrated marketing
plan with winning results.
Innovative Strategies on Marketing
Management Consulting
Organizational Management and Training
Management Consulting Services
•
•
Staffing (Marketing and Project Management)
•
Organizational Management—The global
economy is more complex now than ever. Let us
help you create sustainable and competitive
advantages and drive innovation to improve
performance.
Training—We offer a cadre of certified training
options in Social & Work Environment concerns,
Human Resource elements, Performance
Management for managers and employees, writing
SMART objectives, writing Effective Assessments,
and all aspects of Pay Pool Management from
training to advising the Pay Pool. We can even
customize a training session.
Staffing—We recruit and manage every aspect of
temporary and permanent administrative and
specialized staff. Whether temporary staffing for a
single job site, or managing multiple job sites across
the country, our comprehensive staffing solutions
can handle it all.
Innovative Strategies on Marketing
Setting New Standards
“[Isom Events] set a new high standard for future conferences while
treating our money as if it were their own. We achieved significant cost
savings through their expertise and relationships with suppliers.”
—Bruce Scott, President of ITT Defense International
Innovative Strategies on Marketing
Our Clients Love Us!
Over the past 15 years, we’ve worked with numerous organizations to
help them achieve their goals. List includes, but not limited to:
Innovative Strategies on Marketing
Meet Our Team
Towan Isom /Principal/ is an accomplished strategist in multiple marketing disciplines. Towan founded
Isom Events in 1998. With more than 15 years of marketing expertise, Towan has helped many
companies develop strategies to effectively reach consumers Clients have included Glaxo Smith
Kline (GSK), National Institutes of Health (NIH), National Institute of Diabetes and Digestive and
Kidney Diseases (NIDDK), Black Entertainment Television (BET), Public Broadcasting Service
(PBS), Bragman, Nyman and Cafarelli, Comcast Cable, Nike, Pepsi, ITT Defense, Health and
Human Services, National Association of Home Builders, Character Education Partnership, and
numerous others.
Erika Singletary /Management Consultant/ has attained over 15 years of knowledge and experience
acquired through analysis of best business practices for Fortune 500 companies, government
agencies, and non-profit entities across the globe. Erika has been engaged to evaluate operational
and financial procedures for several clients, including U.S. Federal Courts, Fannie Mae, and the
International Committee of the Red Cross; and to provide recommendations and training to
improve efficiencies. Her background as a certified public accountant is also critical to Isom Events’
effective financial and budgetary oversight of client-based projects and internal processes.
Innovative Strategies on Marketing
Meet Our Team
Adrienne Hackney /Creative Director/ has over seven years experience solving brand design
challenges with distinctive, relevant and compelling results. She began her career designing
visual brand systems for various organizations in the Washington, D.C. Metropolitan Area before
launching Affinity Creative in 2005. As Isom Events’ Creative Director, Adrienne's role is
multifaceted and includes creative direction, design, and business strategy.
Josef Martens, Ph.D /Organizational Management Consultant/ brings more than 15 years of
experience in working for and consulting with multinational corporations. In his capacity as a
consultant and trainer, Dr. Martens advises multinational corporations on the ethical dimensions
of management, especially with respect to leadership and decision-making processes. He
develops and conducts courses in the development of management skills such as values-based
leadership, innovation management, and business ethics.
Adrian P. Jones /Solutions Management Consultant/ following service in the Gulf War, Adrian Jones
was honorably discharged from the United States Air Force. Shortly after he received his status
as a disabled veteran and Service Disabled Veteran Owned Small Business, Adrian became a
key team member of the Isom Events family where he manages and fulfills government contracts
in the areas of IT Solutions, Cyber Security, and Disaster Recovery.
Innovative Strategies on Marketing
Grazie!
Gracias!
There aren’t enough ways to express our gratitude that you have
taken the time to review our Capabilities Presentation. Additional
case studies and testimonials are available upon request.
Contact us today to schedule next steps
(202) 841-9443
[email protected]
Innovative Strategies on Marketing