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FIROZ MERCHANT
E-Mail: [email protected]
Contact No.: 09819991218
Location Preference: Mumbai or Delhi
PROFILE SUMMARY
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A competent professional with almost 6 years of experience in:
Marketing Communication/ Digital Marketing
Brand Strategy
Client Servicing
Business Development
Advertising
Coordination/Production
• Proficient at analyzing market trends to provide critical inputs for business development initiatives and marketing
strategies
• Adept in image & brand building, leading, growing and managing professional associates and client relationships
• Strong business acumen with the ability to establish market presence and increase revenues and profitability
• Possesses strong presentation, communication, planning and analytical skills
CORE COMPETENCIES
• Implementing marketing & communication strategies to drive volumes & achieve high profitability,
formulating strategies & reaching out to the unexplored market segments for business expansion
• Executing sales promotion schemes to increase the brand visibility, thereby preparing management level
reporting on the brand’s performance, needs and forecasts
• Managing, planning and executing the launch for brands
• Reviewing and interpreting the competition and market information to fine-tune the marketing strategies
EMPLOYMENT DETAILS
Jan 2015: “Creative Image” – Photography magazine (Delhi) – Marketing Head
Highlights:
- Handling ad sales
- Online marketing
- Vendor Management
Nov’10 to Sept 2014 Digital Driftwood Pvt. Ltd, Mumbai as Account Executive
Highlights:
• Successfully worked with several clients related Fashion, Entertainment, Logistics, Real Estate, Music channels
• holds the distinction of partnering with multi-channel teams for designing 360 degree campaigns
• Identifying, targets and soliciting new clients across all industries to the firm
• Vendor management
Handled following brands & activities:
• Johnson Controls: Coordinated with the client & creative team for BTL activities and organized
corporate events & press campaigns
• Patel Realty: Looked after launch of a new property with a 360 degree campaign
• Merino Group: Led development of websites, SEO management and planning of Social Media
Campaign
• Rock.in: and Managed digital campaign of the brand by coordinating with creative team and client
• Provogue Deo: Served as a part of Production Team for formulating Television commercial
• Hummra M – Launched the music channel with a 360 degree campaign
• Sahara Q Cloud – Involved in the pitching stage, Brand identity creation and Brochure
conceptualization
• Hypercity- Handled the in store promotions for World Cup 2011 which was a pan India event.
• Cold Star Logistics: Launched the brand with a 360 degree campaign
Jan’07-Sept’10 Fossil Communications Pvt Ltd, Mumbai – Co Founder
Highlights: Played a major role in:
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Understanding client requirements, discussing brand issues and communication
strategies
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Presenting thoughts on creative outputs and discussing the same with internal team
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Organizing pitches with Creative Team
Coordinated with all approved vendors for smooth flow of daily jobs
Client – Agency liaison (as the Key Personnel)
& client
Looked after:
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Acquisition, revenue maximisation & retention of clients
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Business development (Lead generation through market research, conferences,
exhibitions, seminars etc)
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Negotiations, Handling financial issues with clients
Projects Handled:
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Retention
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Campaigns
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Branding: Brand Creation & identity, Promotion, Visibility, Positioning, Sustainability &
Print - Brochures, Ads, Newsletters, Marketing Collateral, etc.
Electronic - Corporate Films Digital - Websites, Banner Ads, Mailers & Social Network
Outdoor - BTL Events, Conferences, Product Launch, Promotions
ACADEMIC DETAILS
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Advertising & Marketing Diploma from Wigan & Leigh College (WLC), UK, Mumbai,
Maharashtra
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Bachelor of Commerce (B.Com) - Mumbai University
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ICSE Board - Learners Academy – Bandra, Mumbai
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6 months International photography Program with Pathshala South Asian Media Institute
Bangladesh
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IT SKILLS
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Well versed with MS Office (Word, Excel, Access & PowerPoint)
PERSONAL DETAILS
Address
Languages Known
Blue Bell Apartment, Flat No. 2, Veronica Road Bandra (West) Mumbai - 400050, India
English, Hindi