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Module #7: Spreading the Word Lesson One: Marketing Name the four primary parts of a marketing plan and the purpose of each. Name at least three marketing strategies you can use to build a client base. Describe the pros and cons of different marketing strategies. Describe at least one tactic appropriate for each type of marketing strategy. Lesson Two: Advertising & Promoting Describe the difference between a feature and a benefit. Identify primary aspects of advertising, promotions, public relations and networking/referrals. Lesson Three: Business Stages Name two warning signals that your practice is experiencing a downturn. Describe recovery strategies that could help your business if you experience a downturn. Lesson Four: Summary & Application Summary Review questions Chapter quiz Application