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Transcript
Market Segment Manager I – Matrix Packaging Division, Sonoco Products Location: Hartsville, SC Summary: Initiates, organizes and coordinates the marketing activities for one/two business categories and two/four brand groups in order to develop and maintain strong brand awareness and maximize short and long term sales volumes and profits. Identify long term opportunities within the market place and prepare plans to develop, test and launch new products to exploit them. Prepares implementation programs for comprehensive advertising and promotional programs. Tracks, measures and monitors performance of products against marketing metrics. Evaluates and recommends product pricing and advertising strategies to be agreed by the Marketing Director. Collaborates and coordinates with various internal and external stakeholders, suppliers, consultants, and customers. Primary Responsibilities: -Develops annual five year global strategic plan, monitors and coordinate execution -Responsible for pricing, advertising, trade/consumer promotions, packaging, WebEx programs and maintaining web site, sales ads, and publicity programs -Responsible for communicating and educating strategy and value proposition for assigned markets and technology platforms -Develop global plans to defend current market share and proactively grow business by identifying new opportunities (markets, customers, regions etc.) -Collaborate with other segment managers to coordinate potential strategic global opportunities with specific segments and support solution and sustainability strategy -Coordinate the effort to drive the development of new technology -Define strategy regarding materials, customer targets, production costs, and product pricing -Develop and maintain strategic relationships with packaging equipment manufacturers. Provide recommendations to enhance sell systems. Provide field support for implementation. -Provide data and analysis on existing technologies, packaging innovations and solutions -Work closely with Star Account Sales Managers and have a thorough understanding of the retail and consumer trends impacting market segments. Preferred Education Requirements: Bachelor of Science in business, marketing or other related field MBA desirable Required Experience Requirements: Minimum 5 years in marketing or related field Preferred Experience Requirements: 10 years in Marketing or related field 5-7 years blow molding industry experience Apply online at www.sonoco.com
