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Transcript
Marketing Versus Sales Definitions Marketing Is packaging Creating interest & demand Image Market presence Support tools Sales Personal Techniques Objectives Product knowledge Customer needs & relationships Understanding competition How To’s Marketing Advertising Trade Shows Industry Associations Tie-ins to to other related products How To’s Sales Networking Planning Presenting Quoting Negotiating closing Conclusion Marketing-The Gameplan Requires constant re-evaluation based on the results of sales Conclusion Sales-The Final Score Determines the success of marketing efforts
