Download Marketing Coordinator JD

JOB DESCRIPTION
Job Title
Marketing Co-ordinator – Institutional Social Sciences (Academic)
Job Holder
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Reports to
Helen Appleyard
Date
5/01/2017
1. Job Purpose
This is a full-time position, supplying the holder with a background in the principles of
marketing for academic books and journals, and providing valuable administrative and
marketing support to a team of Marketing Executives. As well as providing a support
structure for the existing Marketing Executives, the holder will be required to work
under their own initiative on occasional projects at the direction of the Marketing
Manager.
2. Dimensions
Financial:
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Staff:
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Other:
Responsible for supporting a team of books and journals Marketing
Executives/Associates with a wide range of administrative and
marketing tasks. The SocSci team work on products in the subject areas
of Politics, History, Law, Lingustics, Economics, Business & Management
and Psychology
3. Principal Accountabilities
Administrative Support
 Maintaining core Marketing filemaker databases, ensuring journal and book blurbs,
Editorial information and other bibliographic information is correct and up-to-date.
 Compiling review lists for new books, loading review quotes to marketing systems,
responding to author queries and helping to produce marketing plans as required.
 Working with the Marketing Executives to provide templated marketing sections
for inclusion in publishing reports and Editorial Board Meetings for relevant
journals.
 Compiling campaign analysis reports and circulating this information within the
team.

Production, printing and posting of database flyers for book promotion.
Marketing Campaigns
 Producing print and digital marketing collateral – working to InDesign templates or
with freelance designers – researching suitable mailing lists and arranging mailing
despatch as requested.
 Producing email campaigns using our email marketing tool and researching suitable
mailing lists at the request of Marketing Executives.
 Support Marketing Exectuives/Associates with social media campaigns, including
co-ordinating blog posts, and use of other social media channels (i.e. Twitter,
Facebook and Google +)
 Where applicable co-ordinate Press Releases with Society and Journal Editors
Website
 Ongoing maintenance of the marketing sections of Cambridge Core; making blurb
edits and managing links from journal homepages.
 Maintenance of the Cambridge University Press academic books website, with the
creation of promotional offers and feature pages.
Conferences and events
 Assist with conference organisation, including exhibit stock management and
despatch of marketing materials, and representing Cambridge University Press at
selected academic conferences and book launches.
Additional Duties
To carry out any other duties which may be reasonably expected of you by your immediate
manager or a senior director.
Press Policies and Procedures
To abide by all Press policies and procedures, as detailed in your contract of employment and
the Staff Handbook, e.g. Code of ethics, anti-bribery and corruption, Health and Safety, e-mail
and Internet use and standards of behaviour.
4. Context
The Institutional SocSci Marketing Team
promote books, journals and digital products
to an institutional audience. Marketing
campaigns are targeted towards end-users of
our products and are designed to encourage
them to make full use of the resources
currently available to them, and to encourage
their librarians to purchase other relevant
products. The team works closely with Library
Marketing and Sales teams to ensure that
(a) Operating Environment:
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leads are followed up and potential library
sales are maximised.
Knowledge of Cambridge branding guidelines
for all marketing collateral produced.
(b) Framework & Boundaries:
Knowlegde of and compliance with
international data protection laws.
Working within marketing workflows and
system guidelines.
(c) Organisation:
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5. Relationships
(a) Subordinates:
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(b) Superior(s):
Marketing Assistants complete a number of
regular tasks which are essential to their role.
They also work closely with the full team of
STM Marketing Executives/Associates, who will
provide details of the additional projects and
tasks. Marketing Assistants will meet weekly
with their managers.
(c) Other Contacts:
Within the company
Books and Journals Commissioning Editors and
Assistant Editors as and when required to
discuss specific aspects of books and journals
for projects.
Customer Services on a daily basis to organise
review copies, conference materials and advise
on customer enquiries.
Outside the company
Authors on a daily basis to answer queries,
manage review copy requests, provide
marketing materials, co ordinate pres releases
and plan events.
Society and Editorial contacts to co-ordinate
blog posts and press releases
Reviewers on a daily basis to manage the
distribution of review copies.
Suppliers on a weekly basis to provide briefings
and order goods and services
Event organisers on a weekly basis to organise
the supply and distribution of conference
materials.
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6. Knowledge and Experience
Essential
Educated to A’ level or above
Experience of working in an office environment
Working knowledge of Excel, Word and Powerpoint, plus database experience.
Flexible approach to work
Good time management skills
Desirable
Educated to degree level or above
Relevant Marketing Experience
Analytical and creative skills
Commercial Awareness
Direct experience of, or qualification in, publishing
Professional marketing qualification
Proofreading qualification/experience
Copywriting qualification/experience
7. Job Challenge(s):
Managing workload and priorities based on delegated tasks/queries from a number of
internal and external contacts, including Marketing Executives, Marketing Managers,
authors, reviewers, customers.
Gaining advanced knowledge of all books and journals marketing systems, including
filemaker systems, global marketing system, online sharing systems, email campaign
tool.
The need for detailed approach to all areas of work to ensure accuracy of data and
workflows, and problem-solving approach to this area.
Developing relationships across many departments with input into workflows and
marketing coordination: marketing, production, editorial, data care, customer services
departments.
8. Additional Information:
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9. Sign Off
Job Holder Click here to enter text.
Manager Click here to enter text.
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Date
Date
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