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There is always a better way. Being a specialized field work agency our acceptance today is dependent on the quality of field work we do, on our rigid field controls and the strong emphasis we place on training our field peoples. Reach your Target Respondents – by Online Method Unlike many full-service market research companies, Gujarat survey Research agency has its own in-house online research capabilities. Gujarat survey Research agency is the new hybrid firms in the recruitment world. When a research company needs respondents from a demographic, we are helping them to build a Panel in Target Area. Our Philosophy “It is not enough to do your best, you must know what to do, and then do your best” At Gujarat Survey Research Agency, We apply the principles of ‘Gujarat’ to not only continuously improve ourselves but also in helping our clients exceed customers expectations by delivering the best. We believe that in order to deliver the very best it is essential to keep questioning, to keep re inventing and to keep learning. At G.S.R.A. we do just that. There is always a better way to do every task and it is our constant endeavor to find it for every project and every client. Do Plan PDCA Act Check Our Solution Define Objectives Listen & Learn • Test/ Launch a new concept/Product. • Improve Brand perception and awareness. • Create differentiation. • Generate trial and drive sales • Drive customer loyalty. • Understand consumer needs, expectations and aspirations. • Get real time feedback on your concepts/product s • Determine most attractive consumer segments & marketing. Create Solutions • Create differentiated products and solutions based on need gap. • Improve existing products based on consumer feedback. • Create innovative marketing strategies to drive trial and conversion. Engage Consumers • Leverage research learning during follow-up marketing & promotion. • Fine tune execution in realtime using G.S.R.A’s integrated research marketing approach. Some of our Clients Our Services Market Research Brand Building • Qualitative • Ethnography • Focus Groups • In-depth interviews • Observation Studies • Diary/journal studies • Quantitative `` pre• Concept tests, post studies • Awareness and perception studies • Usage & attitude studies • Satisfaction Studies • Mystery audit and opinion polls. • Promotions • Door-to-door and in store demo’s • Kiosks & road shows • In home/kitty parties • Merchandising • In-store, mall/multiples and shopping arcade • Pubs and Bars • Cigarette shops/street kiosks and hawkers • Outdoor Branding • Digital Marketing • Built and manage online presence/ campaigns. Direct Marketing • Sampling • Door-to-door programs • Haats and Bazaars • Exhibitions • Sales • Door to door sales `` • Mobile Marketing and WoM programs • Tele-calling based sales campaigns • School and RWA events. Our Differentiators 1. 2. 3. Unique combination of Market Research, Promotion and Activation experience: Gujarat Survey Research Agency learns along with you during the research phase and then is able to leverage that learning when executing subsequent marketing activities. Execution model based on real-time effectiveness tracking and ongoing learning: G.S.R.A builds research elements into the entire execution process, measuring effectiveness at each stage. This regular tracking helps in keeping the execution programs relevant and in delivering maximum role. Focused yet flexible: G.S.R.A focuses specifically on your needs that are directed towards improving consumer engagement. We ensure that we understand consumer needs in the research phase, so that subsequent execution can be planned accordingly. We are also mindful of the fact that despite the best planning, all successful promotion and marketing campaigns depend on the ability to improvise on the fly when required. Uncompromising Focus on Quality 1. 2. 3. 4. 5. Stringent team recruitment process: Strong emphasis is placed on selection of man power for all our projects. All prospective candidates go through multiple interview rounds and skill assessments that test their attitude, commitment and abilities. Robust training: Depending on the scope and size of a project the execution team is either trained b the key management staff or a ‘trainthe-trainer’ approach is employed where the supervisory staff is trained and they in-turn coach their respective teams. Real-time-monitoring: We recommend 1 to 9 supervisor to staff ratio for all our projects. this enables the supervisors to accompany team members, conducts spot checks and back checks on a daily basis. Independent Auditors: An independent team of auditors provides a second layer of quality control. 35% of all field contacts are verified physically or via phone. Performance based remuneration: Our staff incentives are typically 40% of basic salary and are not only designed to reward target achievement but also quality work. FMCG/ Marketing Model Testing (1/3) Background & Objectives. The client had come up with a new marketing concept with the goal to improve the quality of life of the hand wash/ semi auto washing machine users by providing them an affordable washing system viz a fully automatic washing machine with a high performance detergent. The ultimate goal was to improve market shell and penetration of the detergent brand on the back of this marketing tac-tic. The key objective of the project was to validate some key elements of the marketing concept. These included: Effectiveness of the door to door marketing model of driving trial/purchase. Potential for scalability of the concept to a national, panIndia activity Successful integration of existing promotional activities with the new concept. Role of micro finance in driving trial and purchase. FMCG /Marketing Model Testing (2/3) Execution Based on the client’s strategic needs and specific product and concept features ,SEC B/C were targeted for promotion and research in Northern India over a 5 month period. In the first month, door to door teams delivered over 3,000 pitches aided by printed material and pictorial demo’s.Along with the door to door campaign, promoters were also stationed at appliance stores where they delivered pitches to walk in consumers with engaging the consumers who came as a result of the door to door activity and with closing the final scale. In the second month, along with the appliances store activity, a promotional activity resembling the client’s typical ‘kirana store’ promotions was organized and was linked back to the new marketing concept. The promotion was aimed at educating consumers about the new concept on their purchase. FMCG/ Marketing Model Testing (3/3) Results The results helped the client understand: Trial- are there sufficient trial levels to make the concept financially viable? Integration with existing promotions-Does integration with existing promotional programs drive incremental trial and positive ROI? Microfinance-Does finance drive incremental consumers to purchase the machine? Source of volume- Is there cannibalization and conversion from hand wash in all channels? Operational cost- Can the program be executed in a cost efficient manner that is easy to execute and are all marketing elements are scalable. Pitch- Is the pitch promoters are delivering, effective? FMCG/New product testing (1/3) Background and Objectives The client had come up with a new concept in the hair care segment and wanted to test acceptability and overall consumer reactions towards their new products. They wanted the project to be executed as a promotion, where the consumers are educated about the product and then its is offered to them for sale. The idea was to understand barriers to trial and repurchase along with general reactions towards the product overall. Beside this overall objectives, the client wanted to project to be able to help with: Identify the strongest benefit and overall consumer proposition or hook to drive product trial amount the target segment. Understanding consumer habits and repurchase process. FMCG/ New Product Testing (2/3) Execution Based on the client’s strategic needs and specific product features, SEC A/B where targeted for promotion and research in northern and central India. A promotion based research approach was used. A majority of the data collected was qualitative and observational. Home parties were organized and retail kiosk were setup were consumers were introduce e to the product by promoters using a verbal pitch, TV and live demos. Two weeks of kiosk promotion and sales were followed by six week door to door campaign were consumers were allowed to re purchase the product. These were followed by 15 in depth interviews and 10 focus groups with distinct consumers segment. FMCG/ New Product Testing (3/3) Results The results helped the client: Create a clear and compelling message that will encourage product trial among the target consumer segments Develop a strategy for positioning and marketing to groups where their existing products/brands have a low penetration rate. Identify areas of strength and weakness as well as repurchase drivers for a new product. Healthcare/ New Product Launch & Sales (1/3) Background and objectives The client had come up with a new range of health enhancement products and wanted to create awareness about their brand as well as launch the products and drive maximum trial/sales. Trial – Are there sufficient They wanted the activation to be executed in a way that would not only achieve the above objectives but also help build the image of their new brand along predefined characteristics. The products were to be made available only through doctor clinics and on prescription. Therefore it was essential to design an activation program that would: Create a strong health oriented identity for the brand, distinct from other commonly available OTC health supplements. Positions the products close to prescription drugs endorsed by physicians, thereby lending credibility to the brand. Branding& Merchandising Outdoor Branding& Merchandising Vehicle Branding Activation Sampling Promotion And Sales Door-to-Door Marketing & Sales In-Store Promotion & Sales Road Shows Market Research Thank You……