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POSITION TITLE Marketing and Communications Manager Reports to: Executive Producer & Co-CEO Supervises: Marketing & Communications department comprising: Media Manager, Digital Marketing Coordinator, Communications Coordinator, Graphic Designer, CRM & Ticketing Manager, Box Office Manager, Box Office Supervisor and casual ticketing staff. Lateral relationships: Works closely with Executive Producer, Artistic Director, Company Administrator, Finance Manager, Production Manager, Development Manager and Producer About Malthouse Theatre Malthouse Theatre is a company dedicated to the development, production and promotion of contemporary theatre. With a strong focus on the development of new work, Malthouse Theatre presents reinvestigations of classic work, reappraisals of the Australian repertoire, and the best of new Australian and international theatre-making on its stages. Under the leadership of Artistic Director Matthew Lutton and Executive Producer Sarah Neal, Malthouse Theatre curates an annual season of works within our iconic venue, The Coopers Malthouse. For further information about the company, visit malthousetheatre.com.au POSITION SUMMARY The Marketing and Communications Manager provides high level leadership in the development, management and operation of innovative marketing and communications strategies in line with Malthouse Theatre’s artistic and financial goals. The position manages key staff responsible for communications, marketing and ticketing. As a senior manager within the company, the Marketing & Communications Manager contributes to the development and realisation of all business planning and KPIs relating to audience development, access and key income targets. This is a full-time position based at The Coopers Malthouse in Southbank. MEASURABLE OUTCOMES 1. Cutting edge and effective marketing and communication strategies developed and implemented 2. 3. 4. 5. 6. 7. for both brand-focused and production-related campaigns Increased audience base with growth in ticket sales Increased profile and brand awareness, with clear and consistent messaging across all communication platforms Highest level of patron engagement and customer service delivered across the organisation Efficient budget management and delivery of activities and campaigns within allocated resources Effective team management, ensuring staff have the knowledge, skills and resources to achieve departmental goals Useful, outcome-focused financial reporting and data analysis KEY RESPONSIBILITIES & DUTIES Strategic Planning & Policy Develop strategic Marketing and Communications plans for the company Identify future needs, trends and resources for effective marketing of Malthouse Theatre Work closely with the Executive, Media Manager and CRM & Ticketing Manager to develop and deliver strategies and policies related to box office sales and profile raising Oversee CRM system strategies, developing practices to meet business objectives, increase the audience database and best utilise and protect data Operational Management Develop and oversee implementation of print, advertising, brand and audience engagement campaigns on time, on budget, and in consultation with Executive Manage all Malthouse Theatre print and online publications, including the production of the annual season brochure, taking responsibility for maintaining the company’s high quality brand identity Ensure the effective communication of all marketing and publicity entitlements for venue hirers and co-presenting partners Manage internal company communications via Media Manager Deliver sponsorship and promotional benefits and activations as advised by Malthouse Theatre’s fundraising and development staff Ensure that all OH&S legislation, policies, procedures and work practices are implemented and adhered to by staff and participate in risk assessment as required Financial Management Develop the annual budget for Marketing & Communications department in consultation with the Executive Manage the marketing and communications budget, including bespoke campaigns for all productions and other company activities Follow all financial processes within company time frames and other budget requirements Staff Management & Development Manage staff responsible for media relations, digital media, promotions and ticketing Manage the recruitment, induction and ongoing training of staff, conduct regular staff performance appraisals and provide regular, timely feedback Ensure all supervised staff and volunteers are aware of their responsibilities and role requirements Counsel and mentor staff to achieve excellent customer service, and support staff in dealing with difficult and exceptional circumstances Conduct weekly team meetings to facilitate staff input into operational and strategic matters and to provide department information to the company Motivate staff responsible for maintaining the look and feel of The Coopers Malthouse venue and all other patron touch-points Utilise effective methods to facilitate excellent two-way communication with all internal and external stakeholders Reporting Produce detailed annual strategic marketing and communication plans Maintain and circulate marketing effectiveness analysis Provide regular commentary and analysis on ticket sales, financial and operational data Provide operational and analytical reports as required, including bi-monthly Board reports Contribute to annual stakeholder acquittals, statistical reporting, annual reports and business plans SELECTION CRITERIA 1. A minimum of 5 years experience in marketing and communications is essential. A strong understanding of the performing arts or cultural sector is valued. 2. Demonstrated experience in developing and implementing strategic marketing plans, including audience development strategies, in the arts. 3. Proven high level communication skills, in particular excellent attention to detail, organisational and social skills. 4. Demonstrated leadership and management experience with a high level of creative thinking and analytical skills. 5. Demonstrated ability to manage workloads and priorities and a high level of motivation, initiative and commitment. TO APPLY To apply, please email your CV and a cover letter that outlines your suitability for the role, with reference to the Selection Criteria, by midnight on Sunday 15 November 2015. Please email your application to [email protected] For further information, see malthousetheatre.com.au or contact Amanda Macri, Company Administrator, via email at [email protected] INHERENT PHYSICAL REQUIREMENTS The physical requirements of your position are consistent with those of a Marketing & Communications Manager in a theatre company. You agree to advise the Company of any pre-existing injuries or conditions that may arise that might inhibit you in the physical requirements of the position.