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Article 10: Facebook – Social Intelligence for digital marketing
Facebook has become an internet phenomenon. The number of people who spend time signed into
FB is exceptional to the point of extraordinary. Since digital marketing companies realized this fact –
around 2009 after a 700% rise in usage during 2008 was reported - Facebook has quite literally
exploded into the digital marketing arena.
The Facebook upsurge demonstrated a remarkable shift in how and for what purpose people utilized
the web. For the majority, digital marketing focuses upon and utilizes a variety of online strategies
in a competitive bid to reach consumers. Now, the marketing possibilities of Facebook are hard to
ignore - A Company as well as an individual is able to say, do and share much within the FB
environment.
What REALLY Works?
What really works on Facebook is ongoing: It’s early days and akin to most online digital marketing
strategies and approaches – there is NO magic wand. Even so, there are certain methods that tend
to make the most sense – A kind of social intelligence in the form of approach v success. This social
intelligence data can be invaluable when formulating a digital marketing strategy for FB.
Engage, Look and Listen
It takes a combination of social intelligence tools and data to mould a digital marketing strategy that
will work within the Facebook environment: And the real key to successful FB marketing lies with
recognising and applying the data that is relative and so useful:
Fundamentally, Facebook digital marketing strategies amount to a sequence of events:
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Engage – Look, Listen and Learn: Collect social intelligence data
Develop and Deploy Application
Advertise
FB Applications
Take a look at some of the most popular applications on Facebook and you will notice how they have
used social intelligence to guide the development of that application. For example – Hello Kitty is a
gift sharing application which gained more than seventy thousand fans within the first week
WITHOUT the Company behind its development spending a penny of their digital marketing budget.
Why and how did Hello Kitty come about? Through recognising FB Friends share AND specifically
applying that social data to develop the application.
Advertising
FB digital marketing campaigns can be targeted using specific demographics. Testing advertisements
and using responder demographic reports help to optimise results: Akin to any PPC digital marketing
campaign. It should be noted that Facebook display and banner advertising is a Cost Per Thousand
[CPM] marketing model – Therefore, dismissing or misreading demographic reports can be costly.
Where’s it Heading?
The Facebook platform IS changeable. Even so, in 2009 65million people used Facebook mobile
applications: This year that figure has doubled. Just imagine.....
Qudos Digital is a leading Digital Marketing Agency and can be contacted on 0845 388 5583 or
[email protected]
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