Download Grading and Job Title: Marketing Executive Reports To: Campaign

Grading and Job Title:
Marketing Executive
Reports To:
Campaign & Proposition Marketing Manager
Direct Reports:
n/a
Working Relationships:
Internal:
All B&CE staff. Close working relationship with
Business Development team, Project /PMG
team, Operations team, Marketing team which
includes Corporate Affairs, Events,
Communications, Research and Insight team.
External:
Employers from a wide selection of industries
and of varying sizes.
Members of B&CE and The People’s Pension
Working Relationships:
Intermediaries including financial advisers,
employee benefit consultants, and payroll
bureaux / software providers.
Federations, Unions and other construction
related third parties.
Marketing, Creative and Research agencies.
Digital content suppliers
Financial Dimensions:
Main Purpose:
Delivering campaigns and other activities on
budget.
Reporting to the Campaigns and Propositions Marketing Manager, and working with other
members of the Policy and Marketing Engagement Directorate, the post holder will be
responsible for supporting the implementation of outcome focused employer, intermediary
and intermediary marketing campaigns, as well as Sales / PR support activity to deliver
against B&CE’s annual business plan objectives.
This will involve working closely with the Business Development, the Operations area and
Insight teams to understand customers’ behaviour and needs, market / consumer trends,
market trends and competitor activity.
Using research and learnings to deliver high quality, engaging, innovative and cost effective
campaigns to meet specific business targets.
To support on current product / service proposition development to drive customer
engagement and support business flows.
To feed into customer journey analysis work and make suggestions to refine these based on
insight of customer / market / business needs.
Key responsibilities
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Support Insight team by engaging with customers via research and / or direct
engagement routes (e.g. via Operations) to understand their needs.
Support the continuous improvement of the customer journey(s) and touchpoints,
with a key focus on the customer digital experience (e.g. website, email, social
media, forums, blogs, mobile and tablet).
Deliver highly targeted / segmented marketing campaigns on time and within budget.
Support in delivering clearly articulated propositions / messaging with a digital first
focus to meet customer needs.
Support on campaign plans and target outcomes aligned to the business plan.
Ensure clear measurements are in place (financial / customer take-up / satisfaction
etc.) for success of this activity. Use MI to more effectively understand member /
employer / intermediary behaviour and ROI.
Apply insight from campaigns to shape and increase the effectiveness of future
activity via a continuous test and learn approach.
Support with the research and development of innovative member / employer /
intermediary digital content (e.g. tools, calculators, animations) to the highest
standard, whilst maintaining a cost / benefit focus.
Understand and use insight from competitor and non-financial services companies’
engagement with consumers to more effectively engage with our target customers.
Work with other areas of the Policy and Marketing Engagement Directorate to deliver
integrated multi-channel campaigns.
Liaise with creative/ digital agencies, copywriters and other external agencies as
required, ensuring their work meets company requirements and is within the agreed
budget.
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Support with reviewing technologies and explore new developments particularly in
the digital marketing to find ways to more effectively deliver the businesses
objectives.
Maintain brand design and tone of voice standards in all member, employer and
intermediary marketing content.
Ensure all content meets TCF and other regulatory requirements including compliance
with COBS rules for Financial Promotions.
Carry out other work as required by the Campaigns and Propositions Senior Marketing
Specialist and Manager.
Job Holder Specification:
Formal Education:
Experience:
Technical
Experience:
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Essential:
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Proven ability to:
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Degree level or equivalent
Professional marketing or communications qualification
preferred but not essential
Marketing/Communications experience with financial
services, ideally with Pensions experience.
Campaign delivery and evaluation, D2C and B2C.
Customer journey analysis and improvement.
Excellent communication skills and use of English.
Good knowledge and understanding of the retail
financial services industry, particularly with regard to
pensions and other retirement savings products
Experience of developing and implementing integrated
multi-media marketing and communications campaigns.
Experienced in campaign evaluation to measure activity
efficiency.
Able to deliver simple and engaging messaging /
content about complex products and services.
Proactive relationship management with key internal
and external stakeholders.
Self-motivated, disciplined and organised
High delivery ethic with ability to meet deadlines
Strong interpersonal and communication skills
Highly organised with understanding of project
management
Experience of monitoring MI, analysis and reporting
Track record of delivering successful (ROI) campaigns
to meet member, consumer, intermediary or employer
needs.
Work to deadlines and under pressure.
Work with internal and external teams.
Use initiative to define own tasks and to work with
minimum supervision.
Personal Qualities:
Proactive ‘can-do’ mentality, coupled with an ability to find solutions and a willingness to
exploit all of the available resources in order to meet objectives.
Articulate and persuasive - able to present proposals logically.
Able to prioritise in line with business plans.
Excellent planning and organisational skills – ability to prioritise in line with business
priorities.
Demonstrable creativity and innovation.
Excellent command and use of the English language.
Ability to work autonomously.
Confident and calm under pressure.
Team player who builds relationships and had good interpersonal skills.
Flexible approach to work.
Job Holder signature: ______________________Date: ____________________
Line Manager signature: ___________________Date: _______________________