Download Product Marketing Specialist

Qualified applicants should submit their cover letter and resume indicating “Product Marketing Specialist – Colorado
Springs” in the subject line and send to [email protected]. Sanborn is an equal opportunity employer.
LOCATION
Colorado Springs, CO
POSITION
Product Marketing Specialist
DEPARTMENT
Marketing
REPORTS TO
VP of Marketing
RESPONSIBILITIES
Sanborn’s Product Marketing Specialist participates in planning, developing and implementing
efforts related to marketing strategies and tactics. In this role, you will work in a collaborative
environment to develop company collateral, product marketing, media and public relations,
web content, presentation materials and any other means by which the company communicates
to its leadership, partners, customers and employees.
DUTIES INCLUDE
 Develops marketing strategies in support of new and existing products with a focus on
branding and product placement.
 Develops product marketing plans and marketing communications projects.
 Leads the marketing effort to develop messaging and materials to support sales efforts.
 Establishes and maintains media professional relationships, deadlines & artwork
coordination including ROI analysis for print and electronic media campaigns and
corporate communications.
 Establishes and maintains regional office relationships and maintains a standard level
of regional consistency.
 Develops and implements appropriate advertisement and direct mail campaign
placement as required.
 Responsible for the planning and implementation of various activities to include
preparing and organizing prospective client brochure materials, seminar materials,
Power Point presentations and other promotional materials; teams with the graphic
designer to coordinate printing efforts, monitors quantities of marketing materials and
supplies company wide and places orders as necessary.
 Responsible for the corporate website content development and maintenance. Supports
the graphic designer on content and design implementation.
 Develops the communications plan for press releases. Maintains public relations
activities. Maintains corporate PR procedures and policies.
 Supports the business partner relationships and major tradeshow efforts.
 Supports the development of annual Marketing budgets.
 Performs other duties as assigned.
REQUIREMENTS
QUALIFICATIONS
Bachelors Degree in Communications, Marketing or a related degree. A minimum of five
years experience in a marketing and communications role. Experience with product marketing
concepts and implementation is required. Strong knowledge of Microsoft office products to
include Power Point. Working knowledge of the Internet and general understanding of web
site design and content management. Working knowledge of remote sensing, GIS and
photogrammetry is preferred. Macromedia Dreamweaver experience is a plus.
Excellent time management skills and the ability to plan, organize, and effectively present data
in various mediums. Ability to perform multiple tasks, working under occasional short
deadlines and just-in-time projects a must. Excellent oral and written communications skills
and ability to work in an interdisciplinary and inter-office environment with minimal direction.
TO APPLY …
Submit your resume, cover letter and writing samples via email to [email protected].
Indicate “Product Marketing Specialist” in the subject line. Sanborn is an equal opportunity
employer.