Download Vice-President, International Marketing (2 years).

CV/MHS
curriculum vitae
MARVIN H. SHAUB, Ph.D.
385 Sayre Drive
Princeton, New Jersey 08540
USA
education
Phone (609) 951-0574
Cell/mobile (609) 356-4727
Fax (609) 951-0069
[email protected]
Taos/Tilburg PhD Program in the Social Sciences (Doctor of
Social Sciences, awarded 4/2008). University of Tilburg, The
Netherlands.
Harvard Business School (MBA awarded 6/1964, concentration in
Marketing). Harvard University, Cambridge, Massachusetts, USA.
Cornell University (BA awarded 6/1962, major in Sociology,
concentration in Social Psychology). Ithaca, New York, USA.
summary
An experienced business executive, entrepreneur, consultant and
educator who has re-visited academia at PhD level after a successful
40+ year career outside the formal classroom. Worked in 45 different
businesses or product category sectors, including a wide range of
consumer and industrial businesses, for-profit and not-for-profit. An
American national with extensive experience in Europe and The Far
East.
college
teaching
& related
Montclair State University, School of Business, Montclair, NJ
Adjunct Professor of International Business (Spring term 2009, 2
courses), Appointed Assistant Professor for Academic Year 20092010 (8 courses).
Named an Associate of The Taos Institute, Taos, NM (7/2009).
The Taos Institute is a community of scholars in the social sciences.
business
1986-2004
Teletienda, Inc.
Princeton, NJ
experience Founder, President and Chief Executive Officer
Consulting and venture firm specializing in the US Hispanic Market.
Served mainly organizations already successful in the mainstream
American marketplace seeking to understand and adjust marketing
strategy for this distinctive and fast growing segment. Client fields
included consumer goods companies, advertising agencies, media,
educational software, financial services, health care and retailing.
1971-1985
Franklin Mint Corporation
Philadelphia, Munich, London, Tokyo
Served as a key player in the ascendancy of this innovative marketer
of collectible, décor, jewelry and similar products. Supervised over
1,000 successful direct marketing product offerings. Carried out
senior managerial responsibilities.
President, Franklin Mint Germany (2 years). Grew company from $2
million import and sale operation employing 12 people to $25 million
German industry leader with its own manufacturing facility
employing 125 (including all 12 original employees, most advanced).
Vice-President, Far East Marketing (2 years). Responsible for Japan,
Hong Kong, Singapore and Malaysia. Maintained stability of
business after earlier resignation of key executives.
Vice-President, International Marketing (2 years). Grew International
Division from $40 million to $86 million. Expanded into 4 new
geographic markets. Responsible for staff of 50 experts, including an
in-house advertising agency which produced marketing plans and all
advertising for 12 international markets (outside North America), 10
languages. Trained staff for country management and broader
subsequent creative and planning assignments.
Vice-President, New Business Development (5 years). Responsible
for corporate long range planning and new venture development.
Accomplished 4 start-ups, of which 3 were successful. Screened over
100 merger and acquisition candidates.
General Manager, Crystal Division (1 year). Short term assignment to
address specific management issues.
1969-1971
McKinsey & Company
New York
Provided research-oriented management consulting services to clients
in packaged goods, retailing and media industries.
1967-1969
Ogilvy & Mather
New York
Advertising agency account executive serving clients with existing
major brands (including the world’s largest selling packaged goods
product), line extensions and new products.
Military
1964-1967
USAF, Space Systems Division
1st Lieutenant, Management Systems Officer
Los Angeles
Assigned to Manned Orbiting Laboratory Project (subsequently
Skylab). Responsible for working with 3 large defense contractors to
help them gain understanding of and correctly implement new
Department of Defense cost and schedule planning and control
system.
Publications (Listed in Exhibit A)
Research
Continuing research interests include:
-
Nature and implications of personal identity models.
-
Existential aspects of information technology.
- Doing business in multiple culture environments.
Languages Conversational level Spanish and German. Can speak some Japanese.
Personal
Married to naturalized Japanese-American. Four children. Interests:
travel, skiing, golf.
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Exhibit A---Publications
Complete manuscripts for all publication titles listed in this exhibit available upon
request.
Doctoral Dissertation (4/2008)
TRANSITIONS IN ACCULTURATION: The Psycho-Social Adjustments of American
Immigrants (Tilburg University, The Netherlands)
Traces the development of American immigrant acculturation as a social process through stages
of uniculturalism, bi-culturalism, hybrid culturality and post-culturality incorporating extended
case examples from Hispanic, Japanese, Muslim and other immigrant cultural groups for
illustrative purposes.
Paper Written for Annual Convention of Association of Muslim Social Scientists (10/07)
ACCULTURATION OF IMMIGRANTS IN AMERICA: Where Do Muslims Fit In?
(University of Maryland)
Written in response to invitation, this paper excerpts and enlarges upon certain sections of the
above doctoral dissertation, showing how American Muslim immigrants have related to the
overall acculturation process and to other immigrant groups.
Book Based on Doctoral Dissertation (7/09)
TRANSITIONS: Adjustment Strategies of American Immigrants (University Press of America)
A modified version of the above doctoral dissertation re-written for a more general or college
level audience.
Hispanic Market Articles
The first two listed below are strategy oriented articles. Most of the others are tactical,
primarily dealing with aspects of direct marketing to Hispanics. Many were picked up in full or
excerpted in additional publications.
MARKETING TO HISPANICS: What It Really Takes (1996), Handbook of Business Strategy,
New York: Faulkner and Gray.
DE-HOMOGENIZED MARKETING FOR THE 21st CENTURY (1995), Linea Directa, New
York: Direct Marketing Association.
DIRECT MARKETING TO HISPANICS* (1997), Hispanic Market Report, Los Altos, CA:
Hispanic Market Connections.
SEVEN KEY INSIGHTS FOR DIRECT MAIL MARKETING TO HISPANICS* (2000), Mail
Order Digest, Minneapolis, MN: National Mail Order Association.
DIRECT RESPONSE TV FOR HISPANICS: How To Do It Right* (2000), Retailing.Org,
Laguna Niguel, CA: Electronic Retailing Association.
FIVE THINGS YOU NEED TO KNOW ABOUT TELEMARKETING TO HISPANICS*
(2000), Linea Directa, New York: Direct Marketing Association.
MULTI CULTURAL TELEMARKETING QUIZ* (1998), Teleprofessional Magazine,
Waterloo, IA: Advanstar Publications.
MARKETING FINANCIAL SERVICES TO HISPANICS (1998), DSG Dimensions, Wayne,
PA: The Diversified Services Group.
HOW TO MAKE A DARK HORSE SHINE: Marketing Financial Services to Hispanics**
(1996), Credit World Magazine, St. Louis, MO: International Credit Association.
THE HISPANIC MARKET ON $5 A DAY (1997), Linea Directa, New York: Direct Marketing
Association.
* Co-authored with Roberto Torres
**Co-authored with Ann Novotny