Download AMERICAN ASSOCIATION OF ADVERTISING AGENCIES

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14 | October 8, 2007 | Advertising Age
HERE COMES YET ANOTHER
INDUSTRY TRADE GROUP
Adland’s already chock full ofassociations,but digital shops want one oftheir own
PRESIDENT/CEO FOUNDED
MEMBERSHIP
REPRESENTS
AMERICAN
ASSOCIATION
OF
ADVERTISING
AGENCIES
O. Burtch
Drake
(retiring)
1917
410
companies
representing
about 1,200
offices in the
U.S.
Advertising
agencies
AMERICAN
ADVERTISING
FEDERATION
Wally
Snyder
(retiring)
1905
50,000
members
DIRECT
MARKETING
ASSOCIATION
John
Greco
1917
PUBLIC
RELATIONS
SOCIETY OF
AMERICA
William
Murray
ASSOCIATION
OF NATIONAL
ADVERTISERS
just what the marketing world
needs—another trade association.
Digital agencies are banding
together to form their very own
trade group. Not that the industry is
hurting for another, but digital
executives believe there is an
increasing need for their own
forum.
With holding companies knocking on their doors, complicated contract negotiations to navigate and
the ever-present threat of losing top
talent, the burgeoning digitalagency business is facing new challenges.
The association, to be called
SODA, or Society of Digital
Agencies, is the brainchild of
Freddie Laker, CEO of the interactive agency iChameleon Group. It’s
expected to launch officially within
the next three to four months.
Ad Age reporter Megan McIlroy
looks at some of the myriad industry
groups it will be joining.
PRESIDENT/CEO FOUNDED
MEMBERSHIP
REPRESENTS
CABLE AND
TELECOMMUNICATIONS
ASSOCIATION
FOR MARKETING
Char Beales
1975
5,000
individual
and 90
corporate
members
Firms
engaged in
management
or marketing
areas of the
cable-TV
industry
Advertising
agencies
WORD OF
MOUTH
MARKETING
ASSOCIATION
Peter
Waldheim
(interim)
2004
400
companies
Word-ofmouth
marketers
3,600
members
Direct
marketers
MARKET
RESEARCH
ASSOCIATION
Larry
Brownell
1954
3,000
members
All segments
of the
research
profession
1947
28,000
members
PR
professionals
POINT-OFPURCHASE
ADVERTISING
INSTITUTE
Richard
Blatt
1936
1,700
companies
Marketingat-retail
industry
Bob
Liodice
1910
400
companies
Client-side
marketers
ALLIANCE OF
MOTION
PICTURE AND
TELEVISION
PRODUCERS
Nick Counter 1982
350
companies
Production
companies
and studios
OUTDOOR
ADVERTISING
ASSOCIATION
OF AMERICA
Nancy
Fletcher
1891
1,100
companies
Media
owners,
resellers,
advertising
companies,
suppliers and
trade groups
MAGAZINE
PUBLISHERS
OF AMERICA
Nina Link
1919
240 domestic Consumer
publishing
magazines
companies, 80
international
companies,
100 associate
members
MOBILE
MARKETING
ASSOCIATION
Laura
Marriott
2003
300
companies
Agencies,
advertisers,
handhelddevice
makers,
carriers and
operators
SEARCH ENGINE
MARKETING
PROFESSIONAL
ORGANIZATION
Jeffrey
Pruitt
2003
More than
Search600
engineorganizations marketing
firms, inhouse
marketers,
ad agencies
INTERACTIVE
ADVERTISING
BUREAU
Randall
Rothenberg
1996
More than
300
companies
Online,
interactivebroadcasting,
e-mail,
wireless and
interactive-TV
companies
TELEVISION
BUREAU OF
ADVERTISING
Christopher
Rohrs
1954
600
Commercial
organizations TV stations,
station
sales-rep
companies
and
syndicators