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Questions to Consider What makes someone good or evil? How far will people go in obeying the commands of an authority figure? Overall, how much does the situation influence yours and others actions? Social Psychology • How a person’s behavior, thoughts, and feelings are influenced by the real, imagined, or implied presence of others Three Areas 1. Social Influence • This area examines the situational factors that can affect behavior 2. Social Cognition • The ways in which people think about other people 3. Social Interaction • The positive and negative aspects of people relating to others Topics • Bystander Effect • Conformity • Obedience • Social Roles Kitty Genovese On March 13th, 1964, at about 3:15 in the morning, a man who didn’t even know Catherine ―Kitty‖ Genovese caught her in the parking lot of her apartment complex, stabbed her, and then came back nearly half an hour later to rape and stab her to death in the entryway of the complex. A police investigation determined that at least 38 people heard or watched some part of the fatal attack from their apartment windows. It has been widely reported that none of the people called the police in response to the attack. However, recent analysis of the court reports and evidence indicate that several people may have made attempts to contact the police. But still, of the numerous people who saw or heard the attack, MOST did not make any attempt to call the police. Why? •What do we think about these people? Were they ―bad‖ people? Bystander Effect Definition • The effect that the presence of other people have on the decision to help or not help • In general, as the number of bystanders increase, the decision to help becomes less likely Diffusion of Responsibility • When a person fails to take responsibility for actions or for inaction because of the presence of other people who are seen to share the responsibility Levine & Crowther (2008) Bystander Effect Revised • The type of group influences the decision to act • Groups of friends are more likely to make the decision to help • When the group of individuals is all one social category (all males, all females, all Latinos, etc.), group members are more likely to make the decision to help Conformity Definition • Changing one’s behavior to match that of other people Conformity Asch’s Comparison Line Study (1951) • 7 people in a room (6 were confederates, one was ―the participant‖) • Shown a ―standard line‖, then asked, ―To which comparison line is it most similar?‖ • Confederates would confidently give the wrong answer • Participant was second to last to respond Conformity Results (Asch, 1951) Condition Error rate Subject is alone 1% With 1 person who says “A” 3% With 2 persons who say “A” 13% With 3-6 persons who say “A” 33% With 5 persons who say “A” and 1 person who says “B” 6% Conformity Asch’s Study Revisited • Recent studies have demonstrated mixed effects of ―Asch’s conformity‖ * In some studies participants demonstrate conformity, in others they don’t (Cole & Rocklin, 1985) • Cross-cultural research indicates that samples from Brazil, Lebanon, China, and Portugal have demonstrated the conformity effect (Neto, 1990) Take Home Message • The inconsistency of the effect may be an indicator of the level of emphasis and value a culture places on conformity The Milgram Study Purpose Authority Figure • To investigate why people in Nazi Germany reported ―I was just following orders‖, Milgram designed a series of experiments to study the causes of obedience • A person with social power over others * Teacher * Police Officer * Judge Compliance: changing one’s behavior because someone else asks for the change * President Obedience: Changing one’s behavior at the direct order of an authority figure * Doctor/Researcher * Manager/Boss The Milgram Study The Milgram Study The Milgram Study The Milgram Study Conclusions • Personality research has failed to identify one particular trait, or set of traits, that predicts whether people would be obedient or defiant Why Did People Do It? Foot-in-the-door Effect: people may have been willing to go to XXX, because they only increased the shocks by small increments each time Social Roles Definition • A pattern of behavior that is expected of a person who is in a particular social position Ex: college student/older sibling Social Role Stanford Prison Experiment (Zimbardo, 1971) Twenty-five years ago, a group of psychologically healthy, normal college students (and several presumably mentally sound experimenters) were temporarily but dramatically transformed in the course of six days spent in a prison-like environment, in research that came to be known as the Stanford Prison Experiment (SPE; Haney, Banks, & Zimbardo, 1973). The outcome of our study was shocking and unexpected to us, our professional colleagues, and the general public. Otherwise emotionally strong college students who were randomly assigned to be mock-prisoners suffered acute psychological trauma and breakdowns. Some of the students begged to be released from the intense pains of less than a week of merely simulated imprisonment, whereas others adapted by becoming blindly obedient to the unjust authority of the guards. The guards, too--who also had been carefully chosen on the basis of their normal-average scores on a variety of personality measures—quickly internalized their randomly assigned role. Social Roles Many of these seemingly gentle and caring young men, some of whom had described themselves as pacifists or Vietnam War "doves," soon began mistreating their peers and were indifferent to the obvious suffering that their actions produced. Several of them devised sadistically inventive ways to harass and degrade the prisoners, and none of the less actively cruel mock-guards ever intervened or complained about the abuses they witnessed. Most of the worst prisoner treatment came on the night shifts and other occasions when the guards thought they could avoid the surveillance and interference of the research team. Our planned two-week experiment had to be aborted after only six days because the experience dramatically and painfully transformed most of the participants in ways we did not anticipate, prepare for, or predict. Topics • Agency • Attribution Theory • Attitudes • Attitude Formation • Cognitive Dissonance • Social Categorization Class Survey On a separate sheet of paper, answer the questions using the following scale 1 = strongly agree 2 = agree 3 = neutral 4 = disagree 5 = strongly disagree 1. World hunger is a serious problem that needs attention. 2. Our country needs to address the growing number of homeless. 3. The right to vote is one of the most valuable rights of American citizens. 4. Our government should spend less money on nuclear weapons and more on helping citizens better their lives. Class Survey Turn your paper over and answer ―yes‖ or ―no‖ to the questions as to whether or not you perform the behavior on a regular basis. 1. Do you personally do anything to lessen world hunger (e.g., donate money or food or write your representative)? 2. Do you personally do anything to help the homeless (e.g., volunteer at a homeless shelter or donate money)? 3. Did you vote in the last election for which you were eligible? 4. Do you personally convey your feelings to the government (e.g., by writing your representative or by participating in protests/marches)? Cognitive Dissonance Definition • The sense of discomfort or distress that occurs when a person: 1. Performs a behavior that does not correspond to his/her attitude 2. Holds two conflicting attitudes • People are motivated to reduce the unpleasant feelings Reducing Cognitive Dissonance 1. Change their conflicting behavior to make it match their attitude 2. Change their current conflicting cognition to justify their behavior *Change their attitudes Attitudes Definition • An attitude consists of having positive, negative or mixed feelings or thoughts toward a person, object or idea • Three components 1. Affective Component • Affect – emotions or feelings • The emotional component of an attitude (the way someone feels) 2. Cognitive Component • The way a person thinks about a person, object, or situation • Ideas, beliefs, reasons for holding the attitude 3. Behavioral Component • The action (behavior) that someone will perform based on the attitude • Strong and weak links have been found Factors That Influence Behavior Based On Attitudes • Specificity : More specific attitudes = more likely to act • Strength: Stronger attitudes = more likely to act based on attitude Attitude Formation Use the women that were interviewed toward the end of the segment to answer the following questions. 1. What were the attitudes of the women? 2. What were the affective components? 3. What were the cognitive components? 4. What were the behavioral components? Agency and Attribution Agency • The extent to which people believe they are in control of their own actions and capable of obtaining desired outcomes Attribution • The process of explaining one’s own behavior and the behavior of others Attribution Theory Situational Causes: behavior can be explained in terms the situation or other external factors Dispositional Causes: A person’s internal personality characteristics are seen as the cause of the behavior Attribution Biases Fundamental Attribution Error • The tendency to overestimate the influence of internal factors when attributing others’ behavior while underestimating situational factors • People tend to explain the actions of others based on what kind of person they are rather than looking for outside causes such as social influences or situations Why Do We Do This? • We know all of the situational events in our lives, but we don’t see all the situational events of others’ lives Cross-Cultural Comparisons • The fundamental attribution error is not universal • More prevalent in individualistic cultures • Collectivist cultures found in China, Hong Kong, Japan and Korea, people tend to assume that external situational factors are more responsible for the behavior of other people than are internal dispositional factors Attribution Biases Availability Heuristic • The tendency to estimate the odds that an event will occur by how easily instances of it pop into the mind Ex: letter r survey Ex: Fear of plane crashes vs. fear of driving False-Consensus Effect • The tendency for people to overestimate the extent to which others share their opinions, attributes, and behaviors Katz and Allport (1931): students who cheat on a test overestimated the number of other students who also cheated on the test