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DIGITAL MARKETING EXECUTIVE RESPONSIBILITIES The Irish Red Cross The Irish Red Cross is an Irish charity (CHY3950) and is part of the largest humanitarian network in the world, the International Red Cross and Red Crescent Movement. The vision of the Irish Red Cross is to be a leading humanitarian organisation, providing impartial services and support to vulnerable communities both at home and abroad. Our mission is to identify and deliver humanitarian assistance, both at home and abroad to those who are most in need. In achieving this we will be guided by the Fundamental Principles of the Red Cross: Humanity, Impartiality, Neutrality, Voluntary Service, Unity, Universality, Independence JOB BRIEF We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimisation of our online marketing efforts. The ideal candidate will have a passion for all things digital. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset for the not-for-profit sector. You will be tech-savvy and intuitive with great ideas to reinforce our communication objectives. Responsibilities Manage and maintain organisation website(s), ensuring best practice and legal requirements are fulfilled Work with relevant departments to optimise digital fundraising channels, booking tools, information sharing Attain key performance indicators such as reducing the website bounce rate, increasing Manage and maintain SEO Track and analyse website traffic flow and provide regular internal reports Collaborate with developers and designers to improve user experience Provide creative ideas for content marketing and update website Work with all departments to develop apps and digital tools and channels Assist in the formulation of strategies to build a lasting digital connection with consumers 16 Cearnóg Mhuirfeann, Baile Átha Cliath 2, Éire t+353 (0)1 6733210 f+353 (0)1 673 3210 [email protected] www.redcross.ie The Digital Marketing Executive answers directly to the Secretary General Manage optimised online advertising campaigns to increase brand awareness and fundraising potential Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Manage and maintain the organisation’s website(s) Manage distribution of newsletters and email marketing campaigns Requirements Minimum 3 years’ experience as Digital Marketing Executive or similar role Minimum third level qualification digital marketing or relevant field Proven, excellent understanding of digital marketing concepts, best practices and legal requirements Experience with: B2C social media campaigns, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing an advantage Experience working in the NFP sector and advantage Analytical mind set and critical thinking Excellent communication and interpersonal skills Please apply by 5pm, Thursday 16th February 2017, by sending your CV and Cover Letter to [email protected], with the subject line: Digital Role 16 Cearnóg Mhuirfeann, Baile Átha Cliath 2, Éire t+353 (0)1 6733210 f+353 (0)1 673 3210 [email protected] www.redcross.ie