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Cisco Marketing Velocity Awards Revenue Marketer of the Year Your company had positive results executing a revenue marketing campaign. You are a revenue marketer that is practicing marketing and sales alignment through lead scoring and implementing marketing automation. Your metrics show revenue was positively affected by specific campaign activities. Partner Company Partner Contact Name Phone / Mobile Email Address Cisco Partner Account Manager Cisco Partner Marketing Manager Name of Marketing Campaign Brief Overview of Submission (3– 5 sentences) Cisco Marketing Velocity Awards Revenue Marketer of the Year Section One: Goal What were the goals for your marketing campaign and how were they focused on revenue marketing? What were the goals? What were the objectives Who was the target audience? How long did the campaign run? What were the expected outcomes of the campaign (metrics)? Cisco Marketing Velocity Awards Revenue Marketer of the Year Section Two: Strategy Outline the creative element of your campaign. What was your strategy? How did your campaign demonstrate a keen understanding of the marketing challenge faced? How did the campaign use Storytelling? Was research leveraged or conducted? Were there global or other strategic considerations? Cisco Marketing Velocity Awards Revenue Marketer of the Year Section Three: Execution How did the execution of the campaign go from beginning to end? How was this campaign implemented? What changed from plan to execution? What Cisco resources were utilized? Did the campaign utilize Cisco speakers/experts Cisco sales teams? Did the campaign utilize Cisco promotions and incentives? Did you collaborate with other partners within the Cisco Partner Ecosystem? Cisco Marketing Velocity Awards Revenue Marketer of the Year Section Four: Business Impact What was the business impact of the campaign? What were the metrics? ROI MQL to SQL conversion rate Pipeline generated Number of leads generated Number of names gathered for future nurturing programs Click through Page impressions Cisco Marketing Velocity Awards Revenue Marketer of the Year Appendix: Support Documents and Creative Include other material to support your submission. Examples include: 1. Sample creative: (eDM, ads, storyboard, copy, invitations, photographs of trade show stands, merchandise) 2. Reports (results, tracking) 3. Feedback 4. Maximum 5 pages (Supporting documents)