Download Eco-support Activity and Carbon Calculators Promote Climate Work

Eco-support Activity and Carbon
Calculators Promote Climate Work
After-LIFE Communication Plan
Mitigation of and Adaption to the Climate
Change in the Helsinki Metropolitan Area
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Results of the Julia 2030 Project
The Julia 2030 project provided a framework for
Helsinki Region joint climate work in 2009–2011. The
project was co-funded by the European Union LIFE+
programme. The aim of the project was to boost local
government efforts to reduce greenhouse gas emissions and to outline ways of preparing for climate
change.
The project was co-ordinated by Helsinki Region
Environmental Services Authority HSY, and the other
project partners were the municipalities of Helsinki,
Espoo, Vantaa, Kauniainen, Kerava and Kirkkonummi,
together with Helsinki Regional Transport Authority
(HSL) and the Finnish Environment Institute. The Julia
2030 project reinforced collaboration between the
Helsinki Region municipalities and joint local authorities in tackling major climate challenges.
Eco-support activity is
an effective scheme
Eco-support is an operating model developed by the
City of Helsinki to promoting environmental responsibility. It is suitable for a wide range of workplaces. It
begins by appointing and training one or more ecosupporters. The state of environmental affairs at the
workplace is then reviewed to determine any improvements that could be made. Finally the eco-supporters
The City of Espoo Technical Services
Unit, one of the project pilot sites, was
awarded the 2010 HSY Helsinki Metropolitan Area Climate Prize.
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guide and inspire their colleagues in implementing
new ecological practices.
Based on experiences gained in Helsinki, the Julia
2030 project drew up a common framework programme for training new eco-supporters with a strong
emphasis on climate issues. This operating model can
be readily deployed by other cities in Finland, and in
other countries. An associated website at
www.eco-support.net may be viewed in four
languages: Finnish, Swedish, English and Estonian.
Emissions reduced in use of
public premises
The project helped to develop and test the WWF Climate Calculator by selecting 32 pilot premises where
a concerted effort would be made to achieve a 10 per
cent cut in the greenhouse gas emissions of buildings
between 2009 and 2011. Most emissions from these
premises came from heating systems and the use of
electric power. The Climate Calculator is best suited
to sites for which consumption data are readily available. The combined greenhouse gas emissions of the
pilot premises fell by 4 per cent between 2009 and
2010, and were also expected to fall in 2011. The final
results will be available in spring 2012.
Environmental aspects
considered in procurement
General guidelines were drawn up for municipalities
on how to take into consideration greenhouse gas
emissions and other environmental aspects in public
procurement. These guidelines include a comprehensive study of public procurement regulations and
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practical instructions on how to arrange competitive
tendering for various purchases of goods and services. A specific JUHILAS tool for calculating the carbon
footprint of a product was developed for five product
groups. The guidelines and calculators developed by
the project are freely available in Finland.
Greenhouse gas emissions from
waste management
The project specified life cycle-based greenhouse
gas emission factors for 15 types of waste identified
in the Helsinki Metropolitan Area waste management
system. Calculations of the greenhouse gas emissions
arising from waste management were incorporated
into the Petra waste benchmarking service, and into
the Martti material flow accounting system used for
monitoring waste flows. A new Konsta waste calculator was developed for use by households, and a new
Emmi model was introduced for forecasting municipal
waste volumes.
Information affects mobility
choices
The Julia 2030 project provided carbon dioxide
calculators to help residents choose the best modes
of personal mobility from the point of view of climate
change mitigation. A survey revealed that 8 per cent
of users believed that the online Journey Planner service had affected their choice of transportation mode.
Fifteen per cent of users of the Jälki carbon calculator
for weekday transport reported that the calculator had
affected their personal mobility choices.
The Helsinki Metropolitan Area is
preparing for climate change
The cities of the Helsinki Metropolitan Area and HSY
have been preparing a climate change adaptation
strategy, which is due for completion in spring 2012.
This strategy will specify regional and common strategic principles for adapting to climate change, together
with sectoral and inter-sectoral preparation measures
for the period from 2012 to 2020.
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The Carbon Calculators Developed
by the Project
For residents:
The Journey Planner carbon calculator
The Helsinki region Journey Planner is a search engine
that provides details of various transport alternatives
for a selected journey, and includes a route-finding
facility for walking and cycling. The Journey Planner
carbon dioxide calculator also shows the user of the
carbon emissions associated with the selected journey when made by various modes of public transport,
and provides a comparison with the emissions arising
when the same journey is made by car. A “chocolate
calculator” illustrates the calories that the traveller
would burn personally when completing the journey
on foot or by bicycle, and interprets this in terms of
ten gram pieces of chocolate.
www.reittiopas.fi/en
The Jälki calculator
This facility informs users of the carbon dioxide emissions caused by travelling in an ordinary working week
(Monday to Friday). Users can calculate the emissions caused by their own mobility by estimating the
distance travelled using various means of transport,
or by entering the associated points of departure and
destinations in the search fields of the calculator. The
calculator also displays relevant tips advising the user
on more climate-friendly mobility.
www.hsljalki.fi/en
The Konsta waste calculator
for households
Konsta calculates the quantity of household waste
generated annually and the associated greenhouse
gas emissions, based on source data entered into the
calculator. The quantity of waste is compared with
waste volumes from other households.
www.hsy.fi/konsta (in Finnish only)
For workplaces:
The Climate Calculator
The Climate Calculator is a tool developed by WWF
Finland for assessing the greenhouse gas emissions
of offices. Precise data on energy and water consumption, procurements, personal mobility, goods
transport, waste generated and emission compensations may be fed into this calculator, which is also
suitable for assessing non-office operations and may
be used in the Finnish and English languages.
www.ilmastolaskuri.fi > UK Flag
The Petra waste benchmarking service
Petra is a service that enables businesses and public
administration to analyse their waste volumes by comparing them with the average for the operating sector
or type of building in question. The Petra carbon
dioxide calculator estimates the greenhouse gas emissions of waste management, based on the volume of
waste and details of waste processing.
www.hsy.fi/petra (In Finnish only)
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For professional use:
Carbon footprint calculators for public
procurement (JUHILAS)
The JUHILAS tools for public procurement are used
in competitive tendering for assessing the greenhouse gas emissions of a product over its entire life
cycle. This figure may then be used as a criterion for
comparing bids. The tool has been created for five
products: IT hardware, paper products, office chairs,
incontinence products and outdoor lighting. The calculators may be downloaded from the website of the
Finnish environmental administration at
www.environment.fi/syke/co2calculators
Martti material flow accounting system
The Martti system compiles annual details of waste
generated in the Helsinki Metropolitan Area and processing of this waste. An associated carbon dioxide
calculator estimates the greenhouse gas emissions of
waste management, based on the volume of waste
and details of waste processing. This information is
used in waste management planning and for assessing the associated environmental impacts of waste
management.
www.hsy.fi/martti (In Finnish only)
Emmi municipal waste forecasting model
Emmi helps to predict growth in municipal waste volumes and to assess factors that affect the volume of
waste generated. The forecasting model also incorporates a calculator for estimating the greenhouse gas
emissions arising from waste volumes.
-- -- -- -- -- -- -- -- -- -- -Ilmari Hakala
The Konsta waste calculator weighs household waste and calculates the associated greenhouse gas emissions.
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Communications Activities during
the Julia 2030 Project
Information on ways of mitigating climate change and
on tools for calculating greenhouse gas emissions
has been effectively disseminated to local government
policymakers and employees in the Helsinki Metropolitan Area and to local residents. A joint steering group
of project partners has co-ordinated communications,
and two brainstorming and planning workshops have
also been held for communications professionals and
climate work specialists from all of the participating
organisations.
www.julia2030.fi
Julia 2030-hanke
saa rahoitusta EU:n
Life-ohjelmasta.
(LIFE07 EN/FIN/000145)
Website tracked project
progress
The project has announced its achievements on the
project website, which has also provided illustrations
and details of training events and other meetings. The
website includes links to all of the carbon calculators
created by the project, together with downloadable
pdf versions of brochures, reports and other materials.
The Julia’s choice video inspires
action on climate change
Oho.
A video was produced for the project website illustrating everyday climate-friendly behaviour through the
story of baby Julia, the one millionth resident of the
Helsinki Metropolitan Area. This video has been used
as teaching material in schools and in eco-support
staff training.
Nyt pääsi 880 g CO*
2
Oho.
Nyt pääsi 435 g CO*
2
Oho.
0 g CO*
2
The Journey Planner carbon calculator campaign called attention
to the carbon dioxide emissions arising from personal mobility.
Reittioppaasta nyt myös eri
liikennevälineiden hiilidioksidipäästöt.
www.reittiopas.fi
* Liikennevälineiden keskimääräinen hiilidioksidipäästö:
henkilöauto 176 g/km, bussi 87 g/km, juna 0 g/km.
Carbon calculator advertising
campaigns for residents
Use of the transport and waste management carbon
calculators was promoted through advertising campaigns on Helsinki Metropolitan Area public transport,
in the press and on the radio, and in the social media
(Facebook). About 10,000 visits were recorded for
both the Konsta and Jälki calculators during the campaigns.
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Eco-supporters trained in
mitigating climate change
Good media visibility for climate
issues
640 new eco-supporters were trained for municipality workplaces during the project, and new training
and information materials were also created for these
employees. Eco-support activity helps municipalities
to save energy, create less waste and adopt working
methods that reduce emissions from mobility. Joint
events were organised enabling eco-supporters to
share information and experiences.
The project video was widely covered on Finnish public television and radio news broadcasts, and on the
website of Finland’s largest circulation daily newspaper Helsingin Sanomat. The carbon calculators and
eco-support activities also enjoyed considerable news
coverage in the commercial press, online publications, local authority newsletters, and various climate
bulletins and reviews. The project issued a total of 11
press releases.
Project results presented at
events and conferences
www.julia2030.fi
Julia 2030-hanke
The project video was shown to education sector
professionals at the Educa Fair in Helsinki. Carbon
calculators for use by residents were presented on
Car Free Day, on the Science Tram, at the Climate Info
Energy Factory urban event, at Megapolis 2026, and
at other events in the Helsinki Metropolitan Area. The
methods and tools developed by the project for calculating greenhouse gas emissions were also presented
at the Green Week event in Brussels and at several
international seminars.
saa rahoitusta EU:n
Life-ohjelmasta.
(LIFE07 EN/FIN/000145)
Work out the
greenhouse gas emissions
of your weekday travel:
www.hsljalki.fi/en
Don’t
let your
colleague win.
The Jälki calculator campaign challenged residents of the Helsinki
Region to compete in reducing transport emissions.
Try the Jälki calculator and challenge
your friends, neighbours or family to
reduce their greenhouse gas emissions.
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Future Dissemination Activities
All of the carbon calculators created by the project will
be available for online use, with the project partners
providing links to them on their own websites and
intranet services. The calculators designed for use
by residents will be advertised in various ways, for
example as part of the ecumenical Eco-fast campaign
of churches in spring 2012.
The progress of climate work in the Helsinki Metropolitan Area will be monitored through climate reviews
and newsletters, and an abridged version of the Julia’s
Choice video has been produced for use in future
training events.
Collaboration continues
in eco-support activity
Training of more eco-supporters for project municipalities will continue. Training materials will be jointly
developed and a special eco-support website will
gather information on current affairs and best practices. Common further training events and meetings will
be arranged for eco-supporters in the Helsinki Metropolitan Area, and the overall operating model will also
be disseminated to the rest of the country through
national collaboration efforts.
Training arranged
in eco-procurement
Staff responsible for local government procurement
will be familiarised with ways of allowing for climate
and other environmental aspects in various procurement processes. Experiences of using carbon calculators in competitive tendering will be recorded and
shared on procurement staff networks. The guidelines
and calculators created by the project are available for
use in public procurement throughout Finland.
Increased use of Petra waste
benchmarking
The ERDF-subsidised Majakka project is extending
the Petra waste benchmarking service to include enterprises and organisations operating in the Lahti and
Turku regions with a view to incorporating 500 new
users in the system. Petra will be advertised through
newsletters, presentations and visits to enterprises.
Transport calculators
increasingly familiar
Use of the Journey Planner carbon calculator will be
promoted by finding partners such as the organisers
of major events and linking the Journey Planner to
the websites of events and businesses. HSL mobility managers will tour enterprises and publicise the
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Jälki calculator, which will be marketed in particular to
motorists, encouraging them to consider alternative
forms of transport and to make use of park and ride
facilities and carpooling.
Experiences of adaptation work
to be shared with policymakers
The Helsinki Metropolitan Area climate change adaptation strategy will be brought to the attention of
city staff, policymakers and other interest groups at
seminars and other events. Experiences of regional
adaptation work will be shared with Finnish and international stakeholders.
Climate work presented
internationally
Presentations of adaptation work done in the Helsinki
Metropolitan Area will be made at international climate
conferences such as the major Climate Adaptation
Futures conference in Tucson, USA in May 2012. The
Emmi waste volume forecasting model and the climate impacts of waste management will be presented
at the International Solid Waste Association conference in Florence, Italy in autumn 2012, and the project
carbon calculators will be presented at the Procura+
seminar and Ecoprocura conference of ICLEI – Local
Governments for Sustainability.
Budget
Most of the communications work will be done in
house by the project co-ordinator and partners, and
the associated staff costs have not been itemised in
the cost estimate. The remaining anticipated costs of
communications are:
•Marketing of Petra waste benchmarking in the Lahti
and Turku regions: EUR 11,000
•Conference and seminar travel costs: EUR 4,000
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Further Details and Materials
Publications and communication materials created by
the project and links to all greenhouse gas emission
calculation tools are available on the project website at
www.julia2030.fi > In English
IRONMEN
T
EL
LAB
Edita Prima Oy
Helsinki 2012
V
EN
AL
Copyright photos: HSY/Karoliina Bärlund, HSY/Kai Widell
Cover photo: HSY/Kai Widell
NORD
IC
Project Manager:
Susanna Kankaanpää
Helsinki Region Environmental Services Authority HSY
PO Box 100, FI-00066 HSY, Finland
E-mail: [email protected]
Telephone +358 9 15611 (HSY switchboard)
441
002
Printed matter
The Julia 2030 project was part-financed by the European Union LIFE+ programme.
Reference: LIFE07 ENV/FIN/000145
Project partners:
City of Helsinki
City of Espoo
City of Vantaa
City of Kauniainen
Kerava City
Kirkkonummi Municipality
Finnish Environment Institute (SYKE)
Helsinki Regional Transport Authority (HSL)
Helsinki Region Environmental Services Authority HSY