Download Mobile Marketing - Greater Barrie Chamber of Commerce

Mobile Marketing
SMS Marketing - Mobile Web Sites - Mobile Apps
How it Works
SMS, a highly effective two
way communication tool.
you to engage your consumer on
a personal level and build stronger customer relationships.
Cell phones are with users practically 24/7 and are a highly trusted
and personal device. Unlike emails,
Mobile Marketing is Cost Effective, fast to implement and has a greater ability to track ROI than
traditional direct marketing channels and is highly
track-able
SMS text messages are almost always opened and read, often im-
Mobile marketing is cost
effective.
mediately when received. The average open rate for text messages
Mobile marketing has a much
is over 90% compared with ap-
lower cost than other marketing
proximately 20% for email cam-
channels. The cost is minimal be-
paigns. Cell phone users use their
cause the major costs incurred
phones as a communication chan-
with a text message campaign are
nel already, so communicating
low per message costs sent to a
with a company in this medium
targeted and engaged audience.
becomes a much more familiar and
Setup and marketing campaign
easy task than it would be with a
preparation costs are typically
traditional media such as print.
small in comparison to other
Two way communications allows
channels. Lower costs means you

1. Select the appropriate
Keywords for your Campaign.
2. Insert your SMS campaign
opt-in information into
your existing forms of advertising.
3. Customers opt-in to your
campaign for FREE. Their
contact info is immediately stored in the database
for Marketing follow up at
another time.
4. Weekly Marketing Invitations are sent out on your
behalf to your permission
based customer database.
5. Customers return, to
your brand, product or
service, bringing their
friends with them.
SCAN ME WITH YOUR
SMARTPHONE!
www.omniamobile.com
can maintain budgets and effec-
Mobile marketing has a higher
tively
marketing
response rate than traditional di-
spend across multiple marketing
rect marketing channels with av-
channels. Text messages start from
erage response rates for mobile
as little as 12c each with Omnia
marketing around 15%, approxi-
Mobile.
mately five times higher than the
spread
your
average email marketing cam-
Campaigns are fast to
implement.
Mobile marketing campaigns are
quick and easy to create and can
paign.
Higher
response
rates






Appointment Reminders
Text To Win Contests
Text Coupons
Text To Vote
Text Alerts/Events
Text for Reservations
means less wasted media spend
and higher ROI from mobile marketing plans and budgets.
Ask us about Custom API
Campaign Applications to
be deployed instantly meaning
Campaigns are highly track-
you can see the results of your
able.
campaigns far more quickly. Mo-
Top Campaign Ideas
suit your specific needs.
What Experts Are Saying
bile campaigns with Omnia Mobile
Mobile marketing is highly track
can be set up and deployed in-
able due to the ability for custom-
“Firms are now aware of the
stantly.
ers to respond directly and in-
benefits of mobile working from
stantly. Mobile marketing can also
cost and productivity perspec-
be used to track the effectiveness
tives.”Oliver Chivers, head of business
Mobile marketing has higher
response rates than
traditional direct marketing
channels.
of other marketing channels by
marketing at T-Mobile, UK
including a direct response call to
“Smartphone use will certainly
action, for example, on a billboard
change mobile marketing and
or newspaper ad.
offer new opportunities to complement SMS.”Matt McNeil, founder
of email marketing provider Sign-Up.to
Did You Know...?
Canadians send over 165 million
texts a day!
Over 190,000 texts are sent every
Example of Customer
Call-To-Action
Text BIZNAME to 54500
second globally!
The number of texts sent in 2010
is an estimated 6.1 trillion!
Contact Us
Email: [email protected]
Web: www.omniamobile.com
Toll Free: 1-888-965-6151
www.omniamobile.com