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1 1. To become familiar with the recruiting process. 2. To learn various ways in which an employee is recruited. 3. To obtain knowledge concerning the different advertising media used in recruitment. 2 • The Recruitment Process • Recruitment Sources • Recruitment Advertising • Legal & Ethical Considerations & Tips 3 4 • Is the method of finding a group of applicants and selecting qualified employees to hire • Is the process of locating, identifying and attracting capable applicants • Provides employers with a pool of potentially qualified job candidates from which a selection can be made to fill job openings or positions 5 • Is usually completed by the human resources department of a business • Begins with proper employment planning and forecasting • Is dependent on the type of job and the number of openings 6 • Involves: – developing a recruitment policy – completing and analyzing a needs assessment – identifying the “ideal employee” – accurately describing the “ideal employee” and open position in a job description – recruiting the “ideal employee” by identifying recruitment sources and strategies associated with these sources 7 • Is a set of guidelines for a business to follow when recruiting prospective employees • Includes guidelines for: – the needs assessment – ways to analyze the needs assessment – potential media or techniques which could be used in the recruitment process – legal issues and regulations 8 • Is completed by a company to determine if and where new employees are needed • Provides a business with insight as to where new employees could add to the productivity and profitability of the business • Is usually completed by the human resources department of a business • Is analyzed to determine the actual needs of a business as well as to obtain opinions on the collected data Needs Assessment: an impartial way to determine where added employees or supervisors could be of use 9 • Allows businesses to create a job description by identifying: – the type of employee it needs, for example: graphic designer sales director – the skills and knowledge the employee needs to succeed, such as: experience using graphic design software experience and success in group sales 10 • Is extremely important, but can be difficult • Ensures recruiting candidates who are qualified • Is completed by creating a job description – the job description should serve as a “snapshot” of the position the employee will be filling and be used when advertising for the position 11 • Should include: – title of the position – department – management level – general tasks and requirements – key areas of responsibility – assigned team members and work groups – terms of employment – qualifications (necessary skills and required experience) 12 • Do not rely solely on a job’s history instead – focus on what the job needs in terms of the organization’s current state and long-term objectives • Clarify the actual tasks and responsibilities of a position before considering the special attributes needed for the position • Include more than a list of tasks and responsibilities necessary to complete the job 13 • Explain the credentials essential to the job – the credentials you establish have a direct bearing on the candidate’s ability to become a top performer for example: in order for a secretary to dictate he or she must be able to type 45 words per minute, therefore anyone who can type 45 words or more per minute is a suitable candidate 14 • Involves identifying: – sources of prospective employees – ways to reach the individual – methods of attracting the individual 15 16 1. Which department of a business usually completes recruitment? A. B. C. D. Top management Public relations Advertising Human resources 2. The recruitment process involves identifying, describing and recruiting which of the following? A. B. C. D. Business people The “ideal employee” Friends of the company A leader 17 3. Rachel is using an impartial way to determine where added employees could be of use. She is performing which of the following? A. B. C. D. Needs assessment Resource analysis Recruitment consideration Opportunity evaluation 4. Which of the following should NOT be included in the job description? A. B. C. D. Management level History of the position Qualifications Key areas of responsibility 18 5. When writing a job description, the focus should be on which of the following? A. The needs of the position in the past B. The similar job positions of other companies C. The needs in terms of the organization’s current state and long-term objectives D. The manager’s needs in terms of leadership style and personality traits 19 20 • Include: – – – – – current employees competitor employees walk-in applicants employment services and agencies educational institutions 21 • Are a good place to start when looking to fill a position • Should be considered when thinking of the qualities needed for the job 22 • Advantages include: – employee’s work habits are already known – recruiting and training costs are lower – organizational structure and environment are already familiar to the employee • Disadvantages include: – promoting from within may cause resentment in fellow employees – hiring only from within limits opportunities for bringing new ideas into a company 23 • Can be a useful recruiting source if your competitor has gone out of business, downsized or the employee wished for a change of atmosphere • Are sometimes viewed as off-limits for recruiting 24 • Advantages include: – allow current job skills to be utilized – insight into competitor’s operations can be obtained • Disadvantages include: – sometimes viewed as unethical – can start a costly cycle of raiding each other’s personnel – could require un-training and retraining to meet the needs of your business Some employers require employees to sign a non-competition clause which does not allow employees to work for a competitor for a certain number of years after they have left a company. 25 • Usually ask to be considered for various job openings in the company whether they occur now or in the future • Should complete an application form • May be given information on jobs which are now available or may become available • Can complete a company’s employment test to determine how they fit with company needs Employment tests can include typing tests, aptitude tests and personality assessments. These tests are normally taken online or on-site. 26 • Advantages include: – applicants show drive for wanting a job with your company – individuals can bring new ideas into the business • Disadvantages include: – applicants might not be as qualified for certain positions as current employees or other recruits – individuals could require more extensive training – process of reading applications and résumés can be tedious and often overwhelming 27 • Provide a business with a list of pre-screened and tested applicants from a large database • Give businesses a record of only those applicants which meet the needs of a business • Charge a fee if they are a private agency or service • Are free if they are a state or public agency or service 28 • Advantages include: – decreases the work done by the business – pre-screens and tests employees to ensure they fit the job – enhances the efficiency and speed of the process due to a large applicant database • Disadvantages include: – increases the expenses associated with recruiting – requires frequent updates of job openings 29 • Can be extremely effective sources when looking for either part-time help or positions which require specialized skills • Are filled with students who could use a parttime job for a source of income • Are prime targets for business recruitment • Offer students with extremely specialized knowledge and skills 30 • Advantages include: – large pool of prospects is available – students are often seeking work or on-the-job training – graduates have specialized degrees needed for certain positions • Disadvantages include: – additional training may be needed – student or graduate’s maturity level could be an issue 31 • Career fairs • Networking • Media advertising 32 • May be hosted by schools, communities or other civic groups • Can be specialized based on the topic or industry • Allow businesses to set up booths which give an overview of their company • Involve members of the business talking to individuals about the company and its purpose • Are great ways to publicize a business • Are a great source of acquiring immediate help Conventions often involve career fairs in order to allow individuals at the convention to see examples of the 33 industry associated with the convention topic. • Is the process of building and maintaining informal relationships with people who could bring advantages such as a job or business opportunity • Is commonly linked to employee referrals • Uses friends and associates as business contacts 34 • Allows businesses to be selective and clearly indicate the nature of the job and its required qualifications • Enables a company to target minorities through: – minority-oriented media – publications at schools and college campuses • Increases expenses associated with advertising Examples of minority target marketing are businesses advertising on a television station, or placing ads around college campuses which are known for a high percentage of minority students. 35 36 1. Which of the following is a disadvantage of recruiting current employees? A. Sometimes viewed as unethical B. Limits opportunities for bringing new ideas to a company C. Training could be more extensive and costly D. Requires frequent updates of job openings 2. Which of the following types of employment services and agencies charge a fee? A. B. C. D. Private agencies and services State agencies and services National agencies and services Public agencies and services 37 3. When can educational institutions be effective recruitment sources? A. When looking for unskilled labor or minimum-wage workers B. When looking for employees willing to travel or move for the position C. When looking for part-time help or positions requiring specialized skills D. When looking for management positions 38 4. Which of the following is NOT true of career fairs? A. B. C. D. They are great ways to publicize a business They enable a company to target minorities They can be specialized based on topic or industry They are a great source of acquiring immediate help 5. Which method of recruitment is commonly linked to employee referrals? A. B. C. D. Newspaper advertising Career fairs Networking Online advertising 39 40 • Include: – newspaper – Internet – television – radio Additional media such as billboards or flyers are used by some businesses to obtain employment. 41 • Seventy-five percent of job seekers read listings in newspaper editions • Sixty percent of job seekers use the Web to view job posts • Sixty percent of individuals combine newspaper searches with the Internet and/or another search vehicle 42 • Almost 60 percent of job seekers also rely on other job-seeking means, such as: – hearing about jobs from friends – professional organizations – agency placement • Just under half of those who report using only one search method indicate they use newspaper classifieds – this is double the percent of job seekers who say they only use the Internet 43 • Is the most common form of job posting • Is becoming less popular as Internet posting sites are gaining popularity • Involves the company writing a want ad to place in the classifieds section of the paper • Is viewed as a more trustworthy source of finding employment than Internet advertising Want ads are a condensed version of a job description stating only the main points of a job and contact information. The cost of placing a want ad in a newspaper varies from paper to paper depending on the length of the ad and the amount of time it runs. 44 • Get to the point with job responsibilities – be concise, but thorough • Prioritize skills – determine the skills for the position, rank them in importance and place them in the ad • List the interviewer as the contact person • BE HONEST 45 • Salary – optional, but if the salary is low it could reduce the applicants who are in need of more pay – list if there is an opportunity for growth • Experience – always put if experience is required • Company description 46 • • • • Is gaining popularity at a rapid rate Is a faster way of posting jobs Is able to be viewed 24 hours a day Is mainly used by companies which have a website • Offers unlimited space for advertisements – whole job descriptions can be posted rather than a want ad Some newspapers post their want ads on their website for viewing as well. 47 • Varies from site to site • Is more expensive than in a newspaper • Can be lessened by purchasing packages to post more than one job opening Popular Job Posting Sites: • www.monster.com • www.jobs.com • www.careerbuilder.com • www.jobfactory.com Individuals who are looking for jobs can submit their résumé to some of these sites to be matched with positions for a fee. 48 • Is mainly used in small areas where the position is located • Is not as commonly used as newspaper or Internet advertising methods • Is used to fill an immediate or entry-level position • Is often used to recruit part-time student positions 49 50 1. What percentage of job seekers use the Web to view job posts? A. B. C. D. Forty percent Fifty percent Sixty percent Seventy percent 2. Which of the following is NOT one of the other jobseeking means almost 60 percent of job seekers rely on? A. B. C. D. Agency placement Industry newsletters Hearing about jobs from friends Professional organizations 51 3. What is the most common form of job posting? A. B. C. D. Radio advertising Internet advertising Television advertising Newspaper advertising 4. Monica is writing a want ad for a newspaper advertisement. Who should she list as the contact person? A. B. C. D. The interviewer The company president The human resources manager The person writing the want ad (herself) 52 5. How can the cost of Internet job posting be lessened? A. By shortening the time the job will be posted B. By writing concise job postings C. By also purchasing advertising space on the posting site D. By purchasing packages to post more than one job opening 53 54 • Include: – discrimination laws – immigration laws 55 • Must be followed to be considered an Equal Opportunity Employer (EOE) • Include employment laws concerning discrimination based on: – – – – – age sex race religion disability EOE: To access the specific laws associated with each category go to www.eeoc.gov. 56 • Include laws regarding: – illegal immigrant employment – citizenship – green cards – social security cards To access specific immigration laws go to www.dol.gov. 57 • Concern the moral aspects of the recruitment process – remember: if something does not seem like it is ethical, it probably is not • Need to be included in policies for recruiting employees such as: – keeping jobs posted for a set amount of days to allow all interested parties time to apply – not showing favoritism to certain employees by promoting them based on partiality rather than merit 58 • Hiring your significant other as your secretary without posting the job for a set number of days or interviewing other candidates is not an ethical practice 59 • Play a large role in the recruiting and hiring process – businesses should always be able to prove why one potential employee was selected over another – businesses should keep a record of résumés, interview all qualified candidates and call an interviewee’s references in order to ensure all prospects are treated fairly 60 • Always network – most companies place a high value on employee referrals, the more people you know the more likely you are to get a referral – “it is not what you know, it is who you know” • Always check for benefits – it is important to know exactly what a job is offering in terms of insurance, vacation, social security, worker’s compensation and bonuses 61 • Apply for jobs you are qualified for – do not sell yourself short, but do not exaggerate abilities • Research the company you are being recruited by – it is always smart to know the purpose of the business and have a general idea of the job you wish to obtain in case questions relating directly to the job are asked in the interview 62 • Is a necessary process for any business • Can provide businesses with a qualified workforce if completed correctly • Is essential in ensuring the success of a business 63 64 1. Immigration laws do NOT include laws regarding which of the following? A. B. C. D. Citizenship Social security cards Global health concerns Green cards 2. Karen hired her husband without posting the job opening or interviewing other candidates. What is wrong with this scenario? A. B. C. D. It breaks immigration laws It is discrimination based on sex It is not ethical It is discrimination based on age 65 3. In order to ensure all prospects are treated fairly, which of the following does the presentation recommend? A. Hire from within whenever possible B. Do not rely on résumés or applications and ask the same questions in all interviews C. Base recruitment and hiring decisions largely on gut feelings and intuition D. Keep records of résumés, interview all qualified candidates and call interviewees’ references 66 4. Which of the following tips for being recruited is often expressed by the term, “it is not what you know, it is who you know”? A. B. C. D. Research the company you are being recruited by Always network Check for benefits Apply for jobs you are qualified for 67 5. Josh had a job interview in which he was unable to answer some questions because he didn’t know enough about the open job position. What should have done before the interview? A. B. C. D. Researched the company Networked Checked for benefits Applied for jobs he is qualified for 68 69 1. Recruitment is the process of locating, identifying and __________ capable applicants. A. B. C. D. Hiring Interviewing Attracting Training 2. A(n) __________ is a set of guidelines for a business to follow when recruiting prospective employees. A. B. C. D. Needs assessment Recruitment policy Job description Employment agency 70 3. A(n) __________ serves as a “snap shot” of the position the employee will be filling. A. B. C. D. Needs assessment Recruitment policy Job description Employment agency 4. Which of the following is NOT a suggested recruitment source? A. B. C. D. Former employees Competitor employees Walk-in applicants Current employees 71 5. Advertising media increase __________ associated with recruitment. A. B. C. D. Success rates Expenses Quality of applicants Quantity of applicants 6. Which of the following is the term for using friends and associates as business contacts? A. B. C. D. Advertising Personal selling Targeting Networking 72 7. Recruiting __________ is sometimes viewed as unethical. A. B. C. D. Former employees Competitor employees Walk-in applicants Current employees 8. Recruiting and training costs are lower when recruiting __________. A. B. C. D. Former employees Competitor employees Walk-in applicants Current employees 73 9. Career fairs are a great source of acquiring __________ help. A. B. C. D. Immediate Minimum-wage Temporary Trained 10. Which of the following recruitment sources is recommended when a company wants to target minorities? A. B. C. D. Career fairs Networking Media advertising Employment agencies 74 • http://vt.essortment.com/successfulrecru_pzx.htm • Robbins, S.P., & Decenzo, D.A. (2004). Supervision Today. Upper Saddle River, NJ: Pearson Prentice Hall. • Allen, K.R. & Meyer, E.C. (2006). Entrepreneurship and small business management. Woodland Hills, CA: McGraw-Hill 75 Production Coordinators Amy Hogan Maggie Bigham Brand Manager Megan O’Quinn Graphic Designer Melody Rowell Technical Writer Jessica Odom V.P. of Brand Management Clayton Franklin Executive Producer Gordon W. Davis, Ph.D. © MMXIV CEV Multimedia, Ltd.