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Job Description: Online & Social Media Marketing Coordinator Reporting to: Marketing Manager Location: Contemporary offices in Central York. 5 minutes’ walk from York train station. Job Purpose: To support the Marketing Manager in the execution of the agreed marketing plan and strategy. In particular you will be responsible for the online marketing channels including social media marketing, content marketing, and search engine marketing. Responsibilities – Social Media Marketing Writing, uploading and scheduling social media updates Uploading and publishing LinkedIn posts Sharing relevant and interesting content on Twitter Increasing social media followers Responding to mentions / social interactions Social listening – finding, contributing to and engaging with Conversion Rate Optimisation (CRO) conversations Engaging with followers, prospective clients and the wider CRO community Optimising social media profiles for lead generation Working with the Marketing Manager to develop a social media strategy and editorial calendar Regularly reporting on social media marketing KPIs, such as interactions and followers Analysing social media marketing activity and identifying opportunities Undertake regular analysis of our competitor’s social marketing activity Researching new social media opportunities that may benefit the business Responsibilities – Content Marketing & Dissemination Disseminating our content across a wide range of social media channels and websites Identifying new content partner opportunities Increasing backlinks to the AWA website Repurposing content in formats suitable for other platforms such as SlideShare Forming relationships with key players in the CRO field, asking them to contribute to our content Helping to come up with ideas for the content planning process Regularly reporting on content marketing KPIs, such as shares and downloads Analysing content marketing activity and identifying opportunities Undertake regular analysis of our competitor’s content marketing activity Briefing and liaising with external content writers as required Writing content and emails as required Responsibilities – Search Engine Marketing Conducting keyword research and making recommendations Optimising content on the website for search engines Using Google Webmaster Tools to identify website errors and fixing them Working with our PPC agency to deliver paid search engine marketing campaigns Regularly reporting on search engine marketing KPIs such as rankings and click thrus. Analysing search engine marketing activity and identifying opportunities Researching new SEO, PPC and display opportunities that may benefit the business Responsibilities – Misc Keeping up to date with digital media trends Working with the Marketing Coordinator to ensure that our prospect database contains up-to-date and relevant information. Including: o Contact details - addresses, head office phone numbers, email addresses o People changing jobs – where they’ve gone and who’s replaced them o What marketing activity prospects have received o What type of prospect they are Providing office administration support such as: o Booking meeting rooms and audio visual equipment o Proofreading sales and marketing materials o Binding whitepapers and reports Responding to live chats on the AWA website Any other reasonable duties required by the CEO or Marketing Manager