Download Content Marketing

Content
Marketing
Content Marketing
“Content marketing is a marketing program that centers on creating,
publishing, and distributing content for your target audience -- usually
online -- the goal of which is to attract new customers.” Corey
Wainwright of Hubspot
Content Marketing
Pro
Con
• Cost effect
• Salesman 24/7
• Ongoing Results
• Does not “require” special
tools/software
• Increases Search Engine
Ranking
• Increases E-mail subscribers
• Man Power heavy
• Results not instant
Process of Content Marketing
• Create Content: Written & Visual
• Short Content & Long Content
• Optimize Content and keywords for SEO (search engine optimization)
• Manage Social Media: promote published content
Goal: To be located by Consumers
(Attract)
Metrics to track
• Leads: phone calls, emails, etc.
• Subscribers: blog or email list
• Awareness: Impressions or reach