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Content Marketing Content Marketing “Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.” Corey Wainwright of Hubspot Content Marketing Pro Con • Cost effect • Salesman 24/7 • Ongoing Results • Does not “require” special tools/software • Increases Search Engine Ranking • Increases E-mail subscribers • Man Power heavy • Results not instant Process of Content Marketing • Create Content: Written & Visual • Short Content & Long Content • Optimize Content and keywords for SEO (search engine optimization) • Manage Social Media: promote published content Goal: To be located by Consumers (Attract) Metrics to track • Leads: phone calls, emails, etc. • Subscribers: blog or email list • Awareness: Impressions or reach