Download Clothing Communication

HNB 4O – The Fashion Industry
Clothing Communication
Personality:
An individual’s unique combination of mental, emotional, and social qualities expressed
through your attitudes, emotions and behaviours
Emotions:
People dress in respect to their emotions, often clothing will communicate how a
person is feeling
Self-Concept:
A positive self-concept will often reflect in a person wanting to be presentable to the
public, this desire affects the way we dress
A negative self-concept will sometimes create a lack of worthiness in being
presentable, again affecting the way we dress
Conformity:
A search for approval may lead to a person conforming to certain standards, attitudes or
practices followed by a group giving them a sense of identity, belonging and security
Peer Pressure:
When people are pressured by their peers, to conform a certain way in order to remain
in the group
Peer Disapproval:
When a person decides not to conform to a group, they are sometimes criticized for
their appearance
Individuality:
A person may desire to be different from others while expressing themselves; this tends to
take a lot of self-esteem and self-concept. A person will dress for themselves and the way
they feel, rather then be conformed.