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Social influence and Groups Made by: Erika Aidukaitė, PSbns1-01 Content • Introduction • Description of Social Influence and Groups • The secret of conformity • Compliance: Submitting to Direct Social Pressure • Persuading and compliance techniques • Guidline to make you attractive • Obedience and Milgram’s experiment • Conclusions • References Introduction • Social influence is essential thing nowadays. • Many people, organisations and even children are influenced by others every single day. • The main reason: an opinion of majority of people affect person’s attitude • What we have to know: how this mechanism works? What is important from psychological perspective. How to describe Social Influence and Groups? • Social influence – the process by which the actions of an individual or group affect the behaviour of others. • Groups – two or more people who interact with one another, perceive themselves as part of a group, and interdependent. Interdependent – abipusiškai priklausomas The secret of conformity • Conformity – a change in behaviour or attitudes brought about by a desire to follow the beliefs or standards of other people. Brought about - sukeltas The secret of conformity • Solomon Asch and his classic experiment of conformity (1950) • About 75% of all participants conformed at least once. • Significant findings: The characteristics of group. The situation in which the individual is responding. The kind of task. Unanimity of the group. Compliance: Submitting to Direct Social Pressure • Compliance – behaviour that occurs in response to direct social pressure. • Several specific techniques represent attempts to gain compliance. compliance – sutikimas submitting – pasidavimas, paklusimas direct – tiesioginis attempts – pastangos Persuading and other techniques • According to R. Cialdini: – Reciprocity (I help you, but you help me too) – Liking (I’m like you) – Commintment and consistency (keep your promise) – Social proof (think like others) – Authority (I’m the boss) – Scarcity (Hurry up, then you’ll get it) • Other techniques: – Door-in-the-face (from bigger to smaller request) – Foot-in-the-door (from smaller to bigger request) – That’s-not all – Not-so-free Guidline to make you attractive • Agree • Flatter • Repeat nonverbal language Flatter – meilikauti, girti Conclusions • Social influence’s phenomenon could be met every day, even when people are deciding with friends which film is the best to watch. • Many experiments that are made to investigate the phenomenon of social influence are important. • It depends on a person’s choice to obey or not to social influence. References Literature: • R. S. Feldman “Understanding Psychology”, McGraw-Hill, New York, 2011 (Module 53) Internet: • • • • • • • • • • • • http://en.wikipedia.org/wiki/Robert_Cialdini (watched 2012.02.26) http://en.wikipedia.org/wiki/Conformity (watched 2012.02.26) http://en.wikipedia.org/wiki/Milgram_experiment (watched 2012.02.26) Pictures http://i-telecommunications.blogspot.com/2011/10/communication.html (watched 2012.02.26) http://shelfsphotoblog.wordpress.com/2008/06/18/1-introduction/ (watched 2012.02.26) http://freepostermaker.com/wuccvxubyj/CONFORMITY (watched 2012.02.26) http://aschcenter.blogs.brynmawr.edu/contact/ (watched 2012.02.26) http://alexandrahighcrest.com/blog/ (watched 2012.02.26) http://hiox.org/32223-good-bye-2010.php (watched 2012.02.26) http://lifeiq.wordpress.com/2010/01/page/3/ (watched 2012.02.26) http://www.sodahead.com/fun/have-you-ever-slammed-a-door-in-someones-face/question942896/?link=ibaf&q=door+in+the+face&imgurl=http://images.sodahead.com/polls/000942896/slam _door_xlarge.jpeg (watched 2012.02.26) http://www.zazzle.com/not_so_free_hugs_tshirt-235511689586541887 (watched 2012.02.26) http://cheezburger.com/View/4417817600?from=recommend (watched 2012.02.26) http://www.sciencedaily.com/releases/2009/06/090626153511.htm (watched 2012.02.26) Thank you and goodbye!