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The Body Shop 美體小舖 Group Members 494701234 494701478 495703124 495651204 495651503 企三甲 企三甲 企二丙 經二甲 經二甲 張紜嫚 謝紹君 郭欣怡 蔡佳容 陳 平 Our Report Process 1. Brand Story 2. Introduction of THE BODY SHOP 3. Slogan and Core Values 4. SWOT analysis 5. Market and Marketing analysis Brand Story Brand Story 1. Anita’s Story 2. Natural Material 3. Recycle、Reuse、Refill Brand Story Website Preview Introduction Founded Country England Branch Stores over 2070 sites in 55 countries Since.. Since 1984 Main Products Skin care, Bath tools, Make-up, Hair-care, Fragrance.. and so on Staffs There are so far 58 sites in Taiwan. Over 300 staff members. Introduction Values Departments 1. Against Animal Testing 2. Support Community Trade 3. Activate Self Esteem 4. Defend Human Rights 5. Protect Our Planets Human Resource Financial Operational Product Marketing R&D Slogan Slogan Defend Human Rights Values and Slogan 1. 2. 3. 4. 5. Against Animal Testing Support Community Trade Activate Self Esteem Defend Human Rights Protect our Planet continue Another Happy Easter Bunny… Against Animal Testing… GUARANTEED! • Back Community Trade back Back Back Back SWOT Analysis SWOT Analysis THE BODY SHOP Strength Weakeness 1.The organization system is complete. 2.They fully practice their business principles and core values. 3.They have a great planning for their goal. 4.They provide a nice welfare system for their staffs as possible as they can. 5.They have a mature Research and Development department. They don’t have a strategy to manage those new relations companies … SWOT Analysis THE BODY SHOP Opportunity Threaten 1. 2. 3. It is a well-known brand. They have a stable resource for customers. They cooperate with L’ Oreal. 1. The way of marketing is too conservative. Market and Marketing of THE BODY SHOP Target Market 18~40years old grownups Product traits using pure natural materials suitable for any skin type and age environmental care Market and Marketing of THE BODY SHOP Brand Strategy packed in green and natural Marketing Promotion 1.Public Praise 2.Gain branch stores 3.Story Image 4.Advertisements The End