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The Body Shop
美體小舖
Group Members
494701234
494701478
495703124
495651204
495651503
企三甲
企三甲
企二丙
經二甲
經二甲
張紜嫚
謝紹君
郭欣怡
蔡佳容
陳 平
Our Report Process
1. Brand Story
2. Introduction of THE BODY SHOP
3. Slogan and Core Values
4. SWOT analysis
5. Market and Marketing analysis
Brand Story
Brand Story
1. Anita’s Story
2. Natural Material
3. Recycle、Reuse、Refill
Brand Story
Website Preview
Introduction
Founded Country
England
Branch Stores
over 2070 sites in 55 countries
Since..
Since 1984
Main Products Skin care, Bath tools, Make-up, Hair-care, Fragrance..
and so on
Staffs
There are so far 58 sites in Taiwan. Over 300 staff
members.
Introduction
Values
Departments
1. Against Animal Testing
2. Support Community Trade
3. Activate Self Esteem
4. Defend Human Rights
5. Protect Our Planets
Human Resource
Financial
Operational
Product
Marketing
R&D
Slogan
Slogan
Defend Human
Rights
Values and Slogan
1.
2.
3.
4.
5.
Against Animal Testing
Support Community Trade
Activate Self Esteem
Defend Human Rights
Protect our Planet
continue
Another Happy
Easter Bunny…
Against Animal
Testing…
GUARANTEED!
•
Back
Community
Trade
back
Back
Back
Back
SWOT Analysis
SWOT Analysis
THE BODY SHOP
Strength
Weakeness
1.The organization system is complete.
2.They fully practice their business principles and
core values.
3.They have a great planning for their goal.
4.They provide a nice welfare system for their staffs as
possible as they can.
5.They have a mature Research and Development
department.
They don’t have a strategy to manage those new
relations companies …
SWOT Analysis
THE BODY SHOP
Opportunity
Threaten
1.
2.
3.
It is a well-known brand.
They have a stable resource for customers.
They cooperate with L’ Oreal.
1. The way of marketing is too conservative.
Market and Marketing of
THE BODY SHOP
Target Market
18~40years old grownups
Product traits
using pure natural materials
suitable for any skin type and age
environmental care
Market and Marketing of
THE BODY SHOP
Brand Strategy
packed in green and natural
Marketing Promotion
1.Public Praise
2.Gain branch stores
3.Story Image
4.Advertisements
The End