* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download It`s Not The Destination
Affiliate marketing wikipedia , lookup
Audience measurement wikipedia , lookup
Advertising management wikipedia , lookup
Neuromarketing wikipedia , lookup
Internal communications wikipedia , lookup
Social media and television wikipedia , lookup
Pricing strategies wikipedia , lookup
Food marketing wikipedia , lookup
Marketing research wikipedia , lookup
Social media marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Product planning wikipedia , lookup
Ambush marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Target audience wikipedia , lookup
Marketing plan wikipedia , lookup
Sensory branding wikipedia , lookup
Viral marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Digital marketing wikipedia , lookup
Green marketing wikipedia , lookup
Target market wikipedia , lookup
Multicultural marketing wikipedia , lookup
Street marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Global marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
It’s Not The Destination It’s The Journey That Counts Agenda • 4 “P’s” of Marketing + 1 • Distribution Channel Integration • Metric Integration • Media Integration • Management Integration 4 “P’s” of Marketing + 1 • Product • Price • Promotion • Place The Marketing Mix Product Price Target Market Place Promotion 5th “P” • Politics – Corporate Culture Conundrum Distribution Channel Integration • Mail Order – Digital • Agency • Brokerage Metric Integration • Marketing to the mean Media Integration • Direct Mail • Print Advertising • Broadcast • Alternative Media • Telemarketing • The Internet Management Integration • Senior Officers • Actuarial • Underwriting • Administration • Regulatory • Fulfillment • Customer Services Keys to Success • Skillful Maneuvers • Attention to Detail • Common Message – Differing offers