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Understanding the Types of Direct Marketing Marketing is an essential aspect of business, no matter what type of business you’re in. Without the right marketing on your side, your business will die a slow and drawn out death (or a short, fast one). However, what marketing methods are right for your company? What options are open to you? You’ll find that direct marketing offers enormous advantages over other forms available and can provide your company with the results that you crave. However, you’ll have to determine which of the several types of direct marketing is right for you. What are the different types of direct marketing? You’ll find that this area of marketing has several subtypes, each of which carries its own pros and cons. In order to determine which type is right for you, you’ll need to know a bit more about each. Direct Mail Marketing – This form of direct marketing is useful for both B2B (business to business) and B2C (business to consumer) needs. This method comprises marketing materials sent through traditional mail to your prospective customers. In addition, this is the method most people think of when hearing the words “direct marketing.” Drawbacks to this method include the potential of your message not reaching the intended recipient, as well as the costs involved with developing and producing your marketing material. Email Marketing – Direct email marketing is a unique approach utilizing the advent of the Internet. Email marketing has become a very popular option in the direct marketing field, as it allows you to create dynamic, compelling marketing materials for almost nothing, and it allows you to avoid the costs of postage, envelopes and other associated items with traditional mail. However, email marketing has some drawbacks, especially the “spam” aspect. If consumers report your mailing as spam, you’ll find yourself in hot water very shortly. Therefore, these email lists need to be highly targeted, and often require the use of an opt-in list in order to ensure you don’t set off any red flags. Telemarketing – This method has been around for a very long time. However, while previous incarnations found telemarketers calling consumers at home, most telemarketing today is geared for B2B projects. These can be quite effective, but they can also be more expensive than other options. Voicemail Marketing – This is an excellent option for small businesses or those seeking to reduce the costs of their direct mail marketing. Voicemail marketing is simply a recorded message that is sent out (or broadcasted) to potential clients. As there is no live operator, these calls cost consummately less than other options available to you. You’ll find numerous other subtypes within the direct marketing industry, of course. These can include fax marketing, door-to-door marketing and even guerilla marketing options such as handing out flyers. However, you’ll need to consider the effectiveness and costs associated with each form before determining with method is right for your company. Remember, each method brings its own ROI, its own costs and its own problems, so you’ll need to choose carefully.