Download Blank Jeopardy

Marketing
Elements
Product
Life Cycle
Activities &
Products
Nature of
Marketing
Miscellaneous
Concepts
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The blending of all the decisions
relating to the four elements of
marketing.
What is marketing mix?
The activities completed to
transport and store products, and
make them available to
customers.
What is place (distribution)?
All the attributes that customers
receive in exchange for the
purchase price.
What is product?
The amount of money given to
acquire a product.
What is price?
Providing information to
consumers that will assist or
persuade them in making a
decision to purchase a product.
What is promotion?
The four stages of sales and
profit performance through which
all brands of products progress.
What is the product life cycle?
When a product reaches the
maturity stage, businesses look to
do this to increase profit.
What is reintroducing the product
with a new use?
This is what happens to the
marketing mix as a product
progresses through the product
life cycle.
What is changes or varies from
stage to stage?
Companies emphasize promotion
and price during this stage of the
product life cycle.
What is maturity?
VCR tapes are an example of a
product in this stage of the
product life cycle.
What is decline stage?
Obtaining goods to be resold.
What is buying?
Because consumers do not
usually buy products as soon as
they are produced, this activity
must be performed..
What is storing?
Goods like encyclopedias and
insurance that people are not
looking to buy.
What are unsought goods?
These are inexpensive items like
milk, gum, or gas, that don’t take
much thought when purchasing.
What are convenience goods?
These are the eight marketing
activities that are completed by
businesses when producing a new
product.
What buying, selling,
transporting, storing, financing,
researching, risk taking, and
grading & valuing?
The types of buyers a business
wishes to attract and where those
buyers are located.
What is market?
This is the average cost of
marketing as a percentage of the
selling price.
What is about 50%?
Characteristics include the
marketing manager is a part of
top management, success is based
on customer satisfaction, and
marketing personnel work with
other people in the business.
What is the marketing concept?
This is when businesses
emphasize manufacturing process
most.
What is production-oriented?
This is when market research is
completed to identify markets.
What is before products are
developed?
A one-year written description of
all marketing activities that a
business must accomplish in
order to sell a product.
What is a marketing plan?
The study of a company’s current
and prospective customers.
What is market research?
Groups of prospective customers
with very similar needs to whom
a company can sell its products.
What are target markets?
This is a factor that helps define
the consumer goods category.
What is how much time the
customer is willing to spend
thinking about the purchase?
This is the process of planning
and executing the conception,
pricing, promotion, and
distribution of ideas, goods, and
services to create satisfying
exchanges.
What is marketing?